Bulk publishing platform requirements

Use post_content for shared content and platforms for comma-separated destinations such as facebook,instagram. Select only the settings you need in the dashboard template builder. These fields apply to CSV and Google Sheets. Optional settings can remain blank; validate your rows before publishing.

Examples: Instagram requires an image or video. Pinterest requires a board and an image or video; its title and destination URL are optional.

For content limits, edit the shared content, edit a platform version in the CSV preview, or use a separate row. AI optimization in the CSV preview requires unlimited AI text. Legacy content override columns continue to work but are not included in new templates.

See the full CSV guide, Google Sheets guide, and date and import rules.

X

Choose exactly one x_publishing_mode: thread (default, including blank; splits longer content into replies), classic (one post with a 280-character limit), numbered_thread (numbered replies), or long_form (eligible accounts, with thread fallback). Google Sheets provides a dropdown; CSV cannot store dropdowns. Threads below is a separate social platform.

Optional X fields include x_mark_as_sensitive (yes/no; marks media as sensitive), x_limit_replies, x_auto_like_own_post, and the retweet/delete automation settings. Review automation delays and thresholds before enabling them.

Instagram

Use share_to_instagram_feed, share_to_instagram_story, or share_to_instagram_reel to specify where to post
Set values to "yes" or "no" for sharing options
instagram_first_comment: First comment to add after posting
instagram_tagged_people: Tag users with @username format (comma-separated)
instagram_collaborators: Add collaborators with @username format
instagram_thumbnail_offset: Video thumbnail position in seconds (default: 0)

Facebook

Use share_to_facebook_feed, share_to_facebook_story, or share_to_facebook_reel
For normal multi-image Facebook Feed Posts, use share_to_facebook_feed=true and multiple image URLs. This is not Facebook Linked Carousel.
Facebook Linked Carousel uses separate image cards and destination links. CSV and Google Sheets do not currently provide card fields; create linked carousels in the dashboard or use API/MCP settings.carousel. Do not set share_as_facebook_carousel=true in a bulk row.
Set values to "yes" or "no" for sharing options
facebook_first_comment: First comment to add after posting
At least one sharing option must be set to "yes"

TikTok

tiktok_title: Optional title override (falls back to post content)
tiktok_privacy_level or tiktok_privacy options: public_to_everyone, mutual_follow_friends, self_only, follower_of_creator
tiktok_disable_comment (or tiktok_allow_comment): Set to "yes" to disable comments (default: "no")
tiktok_disable_duet (or tiktok_allow_duet): Set to "yes" to disable duets (default: "no")
tiktok_disable_stitch (or tiktok_allow_stitch): Set to "yes" to disable stitching (default: "no")
tiktok_brand_content_toggle: Set to "yes" if this is branded content
tiktok_brand_organic_toggle: Set to "yes" for organic brand content
tiktok_is_aigc: Set to "yes" if content is AI-generated

YouTube

youtube_title: Video title (recommended for better discoverability)
youtube_description: Optional detailed video description
youtube_tags: Comma-separated tags (e.g., "tag1,tag2,tag3")
youtube_privacy options: public, private, unlisted
youtube_region_code: Two-letter country code (e.g., "US", "GB")
youtube_category_id: YouTube category ID (e.g., "22" for People & Blogs)
youtube_made_for_kids: Set to "yes" if content is for children
youtube_embeddable: Set to "yes" to allow embedding (default: "yes")
youtube_notify_subscribers: Set to "yes" to notify subscribers
youtube_thumbnail_url: URL of the custom video thumbnail image (recommended)

Choose linkedin_post_type: post (default; text or media) or article (a link card for an external article, not a native LinkedIn long-form article). Shared post_content supplies the commentary for either type.

Field	Applies to	What to enter
`linkedin_post_enable_resharing`	Post and article	`yes` (default) allows resharing; `no` disables it.
`linkedin_article_source`	Article	Required public HTTP(S) article URL.
`linkedin_article_title`	Article	Required link-card title.
`linkedin_article_description`	Article	Optional link-card summary.
`linkedin_article_thumbnail_urn`	Article	Optional uploaded LinkedIn image URN, such as `urn:li:image:...`; not an image URL. Leave blank if unavailable.
`linkedin_first_comment`	Post and article	Optional comment added after publishing.
`linkedin_visibility`	Post and article	`public`, `connections`, or `logged_in`. Organization posts use public visibility.
`linkedin_feed_distribution`	Post and article	`main_feed` (default) or `none`.
`linkedin_call_to_action`	Supported formats	APPLY, DOWNLOAD, VIEW_QUOTE, LEARN_MORE, SIGN_UP, SUBSCRIBE, REGISTER, JOIN, ATTEND, REQUEST_DEMO, SEE_MORE, BUY_NOW, or SHOP_NOW. LinkedIn determines button availability.
`linkedin_content_landing_page`	With a call to action	Public HTTP(S) destination URL.

LinkedIn's publishing API does not expose an “enable views” switch. Postly maps the fields above to the LinkedIn Posts API. Legacy linkedin_enable_resharing remains accepted. Blank optional values use workspace presets where applicable; explicit row values override them.

pinterest_title: Optional Pin title
pinterest_description: Optional Pin description
pinterest_destination_url: Optional destination; defaults to the first link in the post content
pinterest_allow_comments: Set to "yes" to allow comments (default: "yes")
pinterest_enable_tracking: Set to "yes" to enable tracking
pinterest_tracking_code: Tracking code if tracking is enabled
pinterest_thumbnail_url: Optional video cover URL; otherwise a video frame is used

telegram_send_as_message: Set to "yes" to send as message (default: "yes")
telegram_pin_message: Set to "yes" to pin message
telegram_disable_web_page_preview: Set to "yes" to disable link previews
telegram_disable_notification: Set to "yes" for silent message
telegram_has_spoiler: Set to "yes" to mark media as spoiler
telegram_protect_content: Set to "yes" to protect content from forwarding
telegram_parse_mode: Text formatting options: "Markdown", "HTML", "MarkdownV2" (leave empty for no formatting)

Discord

discord_suppress_embeds: Set to "yes" to prevent link embeds
discord_suppress_notifications: Set to "yes" to publish silently
discord_crosspost_announcement: Set to "yes" to publish an announcement-channel message to following channels
discord_forum_thread_name: Required when the destination is a forum or media channel
discord_applied_tag_ids: Comma-separated forum tag IDs

send_to_whatsapp: Set to "yes" to send through WhatsApp
whatsapp_template_name: Approved Meta template name
whatsapp_template_language_code: Template language code such as en_US
whatsapp_body_variables: Comma-separated body variable values
whatsapp_recipient_phone_numbers: Comma-separated recipient numbers
whatsapp_campaign_name: Optional campaign label

Bluesky

bluesky_tags: Comma-separated tags
bluesky_language_tags: Language code (e.g., "en", "es")
bluesky_labels: Content labels/warnings

Threads

threads_reply_control options: everyone, accounts_you_follow, mentioned_only
threads_allow_quotes: Set to "yes" to allow quotes (default: "yes")
threads_mentioned_users: Comma-separated usernames to mention

WordPress

wordpress_title: Post title (required when publishing to WordPress)
wordpress_slug: Optional post slug
wordpress_format options: standard, aside, chat, gallery, link, image, quote, status, video, audio
wordpress_password: Set password for password-protected posts
wordpress_tags: Comma-separated tags
wordpress_categories: Comma-separated category names or IDs
wordpress_featured_media_id: Optional existing WordPress media library ID
wordpress_featured_media_url: Image URL to upload to WordPress
wordpress_featured_media_alt_text: Accessible description for the uploaded cover
wordpress_status: publish (default) or draft
wordpress_canonical_url: Optional canonical URL
wordpress_seo_plugin: auto, rank_math, yoast, aioseo, seopress, seo_framework, slim_seo
wordpress_meta_title / wordpress_meta_description: SEO plugin fields; site permissions required
wordpress_custom_taxonomies: Use "taxonomy: term, term"
wordpress_internal_links: Use "Anchor | https://example.com"
wordpress_use_gutenberg_blocks: yes/no

Ghost

ghost_title: Post title (required; defaults to post content when omitted)
ghost_slug: Optional post slug
ghost_tags: Comma-separated tags
ghost_custom_excerpt: Optional custom excerpt
ghost_featured_image_url: Optional featured image URL
ghost_featured_image_alt / ghost_featured_image_caption: Image accessibility and caption text
ghost_status options: published, draft
ghost_visibility options: public, members, paid
ghost_featured: yes/no
ghost_canonical_url, ghost_meta_title, ghost_meta_description: SEO fields
ghost_custom_template: Optional Ghost theme template filename

Hashnode

hashnode_title: Article title (required; defaults to post content)
hashnode_subtitle / hashnode_slug: Optional discovery details
hashnode_tags: Up to 15 comma-separated tags
hashnode_cover_image_url: Public cover image URL
hashnode_status options: published, draft
hashnode_canonical_url, hashnode_meta_title, hashnode_meta_description: SEO fields
hashnode_disable_comments / hashnode_is_delisted / hashnode_enable_toc: yes/no

DEV Community

dev_to_title: Article title (required; defaults to post content)
dev_to_tags: Up to 4 comma-separated tags
dev_to_series: Optional series name
dev_to_main_image_url: Public cover image URL
dev_to_canonical_url / dev_to_description: SEO details
dev_to_organization_id: Optional DEV organization ID
dev_to_status options: published, draft

Blogger

blogger_title: Post title (required; defaults to post content)
blogger_tags: Comma-separated Blogger labels
blogger_status options: published, draft

Google Business Profile

gmb_post_type options: update, event, offer, product
gmb_summary: Post summary text (optional, uses post content if not provided)
Update/event CTAs: call, book, order, learn_more, shop, sign_up. Set gmb_call_to_action and gmb_action_url; Call uses the business phone and needs no link.
Event posts require: gmb_event_title, gmb_event_start_date, gmb_event_end_date
For an offer, set gmb_post_type to offer and provide gmb_offer_title, gmb_offer_start_date and gmb_offer_end_date (YYYY-MM-DD).
Optional offer details: gmb_coupon_code, gmb_redeem_url, gmb_terms. Offers use their own button, not gmb_call_to_action.
Product posts require: gmb_product_name, gmb_product_url
Dates should be in ISO format: YYYY-MM-DDTHH:MM