Auto Post that runs itself
Auto Post is an AI-powered autonomous content engine. It generates posts, applies your Brand Kit, and publishes on schedule - no previews, no manual edits, no human intervention. All outputs are stored in the Content Library for later review.
Powered by the same Recurring Post Engine used across Postly, with Brand Kit and Content Library built-in.
Recurring engine
On-the-fly generation
Standardized template
A loop that never waits for you
Auto Post is a continuous loop of: your input template → AI content generation → scheduling → publishing → archiving in the Content Library. The loop moves on its own as long as the campaign is active.
Generated on the fly
Content is created at the exact moment a slot needs it - not batched days in advance.
Driven by Recurring Engine
Scheduling is centralized in the Recurring Post Engine, so Auto Post respects your global cadence.
Library-first review
There is no preview stage. Posts go live, then land in the Content Library for optional reuse and analysis.
User journey, end-to-end
Auto Post becomes fully autonomous as soon as a campaign is enabled.
- 1. Configure campaign. Provide a standardized template or file upload, select target platforms, content type (text, image, or both), and let Brand Kit apply automatically.
- 2. Set scheduling frequency. Daily, weekly, N-times per week, or custom - managed by the Recurring Post Engine so frequency stays consistent across modules.
- 3. Enable Auto Post. From this moment, the system runs on its own. No preview. No manual editing before publish.
Native publishing (Preview settings)
Auto Post supports all native publishing items you already know from the Postly editor’s Preview panel.
Per-platform toggles
- • Facebook Stories
- • Facebook Reels
- • Instagram Reels
- • Instagram Stories
- • First Comment
- • Other platform-specific options
AI remix behavior
- • All text-based native fields are AI remixed per cycle
- • First Comments are regenerated every time
- • No duplicates, no manual spintax required
- • Outputs saved to Content Library after publish
Users simply tick which native features to use per platform. AI handles the rest every time Auto Post runs.
One universal format for all campaigns
No matter how users provide input - form fields or file uploads - Auto Post converts everything into a standardized template.
{
"Campaign / Goal": "Black Friday Promo",
"Topic / Key Message": "50% off all plans",
"Source Type": "file",
"Source File": "pricing.json",
"Extracted Points": ["50% off", "Ends Sunday"],
"Target Audience": "SMBs",
"Platform(s)": ["Facebook", "Instagram"],
"Content Type": "image+text",
"Image Format": "square",
"Style Preset": "Vibrant",
"Tone Override": "Casual",
"Include CTA": "Yes: Sign Up Now",
"Hashtags": "auto",
"Quantity": 1
}All Auto Post generations read from this template at runtime - no extra branching per campaign type.
File uploads → templates at scale
Users can upload PDF, DOC, DOCX, TXT, MD, CSV, JSON (including pricing.json), and more.
- 1. Extract text from the file.
- 2. Summarize into key points.
- 3. Convert into the standardized template.
- 4. Use that template for all on-the-fly generations.
This enables large-scale, programmatic generation from structured or unstructured files.
Brand Kit priority
Every generated item applies your Brand Kit by default - tone, colors, fonts, logos, CTA patterns, banned words, and formatting rules. Brand Kit wins unless a Tone Override is explicitly set in the template.
Auto generation happens exactly when needed
When the Recurring Post Engine calculates that a new slot needs content, Auto Post runs immediately:
- 1. Load template. Active campaign template (or file-derived template) is loaded.
- 2. Generate content. AI creates captions, images (if AI Studio is active), hashtags, CTA lines, and alt text - 100% brand-aware.
- 3. Schedule & publish. The generated post is assigned to the next slot and published automatically. Retry handler manages failures.
⚠️ There is no preview or manual editing step. Generation and publishing are fully autonomous by design.
Content Library: retroactive use only
Every Auto Post output is archived with full context:
- • Timestamp
- • Platform(s) posted to
- • Original template reference
- • Generated text + images
- • Publication status (success/failure)
Users can view past auto-generated posts, favorite them, edit them, reuse them manually, or republish as needed.
This never changes how Auto Post generates future content; the engine always reads from the active template, not from library edits.
Let your campaigns run themselves
Auto Post turns your templates and files into a fully autonomous posting engine. Define the rules once, and let Postly handle everything else.
Frequently Asked Questions
What is Auto Post?
Auto Post is an AI-powered engine that generates and publishes content for you based on a schedule. There is no preview or manual editing before publishing - everything runs autonomously.
Can I edit content before it goes live?
No. By design, Auto Post is fully autonomous. Generated posts are published automatically, then stored in the Content Library for retroactive review or reuse.
How is scheduling handled?
Scheduling is handled by the same Recurring Post Engine used across Postly. You define the frequency and cadence; Auto Post fills the slots.
How does billing work?
Text generation uses your plan’s AI text allowance (Starter, Basic/Team, LTD). Image generation requires AI Studio; without it, Auto Post falls back to text-only.