Postly for Threads
Build short-form conversations with thread replies, mentioned users, quote controls, recurring schedules, and cross-platform workflows.
Where you can publish
Content formats
Plan your first publish
Connect your Threads account, write the opening post, and add connected replies in the platform settings. Review the media, mentions, reply audience, and quote controls, then choose when to publish the sequence.
Introduce a new feature in the opening post and use connected replies for a use case and a product link. Preview the sequence so each reply makes sense in context.
Inside your publishing workspace
Save named presets for your Threads workflows, choose a preset when preparing content, and review the settings before publishing. Create, rename, and manage presets in your workspace.
Presets supply reusable defaults. Review content-specific settings and account permissions for every post.
You can also apply presets across organization workspaces where you have permission to manage them.
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on Threads.
Write an opening post with a clear topic or question.
Add thread replies in platform settings and arrange the sequence before attaching supporting media.
Preview the conversation and choose a publishing time.
Keep in mind: Give each reply a purpose: explain, illustrate, or invite a response.
Add relevant mentions to the post.
Select the available reply audience and decide whether to allow quote posts.
Review those controls alongside the copy before scheduling.
Keep in mind: Restricted replies can change who is able to respond to your question.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your Threads content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for Threads. Available options can depend on the selected account, content type, and API rules set by Threads.
Create a connected multi-post Threads conversation.
Allow replies from everyone, accounts you follow, or mentioned accounts only.
Allow or restrict quote posts.
Add supported Threads users to the post.
Publish once or create a recurring Threads schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Keep learning
Turn a launch or lesson into a focused Threads conversation with a readable opening, useful replies and a clear moderation plan.
Frequently asked questions
Yes. Add thread replies in the Threads-specific settings.
Yes. Choose who can reply and whether quote posts are allowed.
Yes. Postly supports recurring schedules for Threads.
Yes. Reconnect Threads to grant insights access, then review account views and interactions, post insights, current followers, and available demographics in Analytics. Existing plan and workspace access applies.
Delete from Postly, DELETE /posts/{postId}, and postly_delete_post remove only the post in Postly. Live content remains on every platform. Save live links and provider IDs before removing the post. For supported published content, open the dashboard post menu and choose Delete on Platforms. Keep the post in Postly and review every destination result. Delete Everywhere removes the post only after every destination is resolved. A platform may refuse removal of an individual post. Review the result before assuming it is gone.
Current Postly image allowance: 8 MB per JPEG or PNG. This route supports up to 20 carousel attachments, including mixed images and videos. Current Postly allowance: MP4 or MOV, up to 1 GB and 5 minutes. Account and provider processing requirements still apply.
Up to 20 images or videos per post. Multiple items publish as one carousel; images and videos can be mixed.
Upload supported image formats, including JPEG and PNG. In the editor, Postly automatically converts supported images when a destination needs a different format, while keeping compatible images unchanged. Use Fix images in the channel preview for remaining size or aspect-ratio issues, then review the result. Repairs are checked again. Tiny originals, unreadable files and images that still exceed requirements need replacing or manual export. Enlarging cannot restore missing detail. Videos are not automatically compressed or re-encoded.
Review each destination separately. A successful destination should not be republished just because another failed. If the result is unconfirmed, check the live destination before retrying to avoid duplicates. Correct rejected media and retry only the affected destination.
Write the opening post, add connected thread replies in platform settings, and preview the sequence. Review mentions, reply audiences, and quote controls before choosing the publishing time.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.
