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Schedule posts on Threads

Supercharge your Threads presence.

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    Official API:

    1. Postly uses the official Threads API. This ensures that our users have the best experience, security and protection.

    Meta API

    Threads publishing:

    Text:

    1. a. Text posts are limited to 500 characters.

    Image posts:

    1. a. Format: JPEG and PNG image types are the officially supported formats for image posts.
    2. b. File Size: 8 MB maximum.
    3. c. Aspect Ratio Limit: 10:1.
    4. d. Minimum Width: 320 (will be scaled up to the minimum if necessary).
    5. e. Maximum Width: 1440 (will be scaled down to the maximum if necessary).
    6. f. Height: Varies (depending on width and aspect ratio).
    7. g. Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.
    8. f. Carousel posts must have a maximum of 10 children and a minimum of 2 children.

    video posts:

    1. a. File Size: 1 GB maximum.
    2. b. Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds.
    3. c. Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
    4. d. Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
    5. e. Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
    6. f. Frame Rate: 23-60 FPS.
    7. g. Picture Size: Maximum Columns (horizontal pixels): 1920.
    8. g. Picture Size: Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
    9. i. Video Bitrate: VBR, 25 Mbps maximum.
    10. j. Audio Bitrate: 128 kbps.

    Threads connection rules:

    1. Step 1: Admin access and permissions
    2. a. Admin access: Full admin access is required, Content admin and others are not allowed.
    3. b. Connection permissions: You must accept all permissions when connecting your account. Logging out or changing passwords on your social platforms can disrupt your connections.
    4. c. Multiple Threads accounts: Some platforms restrict multiple accounts in the same browser session. Sign into all accounts and switch user or connect one at a time.

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    Publish image and video links:

    1. a. Use direct link - that accesses the image or video directly: e.g. This is an example of a direct Video URL: https://myvideo.com/cat.mp4
    2. b. YouTube video URLs are NOT recommended for publishing to TikTok and Instagram. Please use other video platforms.

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    Platform connection permissions

    1. a. You must be a Super Admin (LinkedIn), Admin (most platforms), Manager(Google Business Profile), Channel owner (YouTube) to the accounts. Content Admin and other sub-admin roles are not allowed.
    2. b. Please accept ALL permissions while connecting your account.

      See example from Facebook connection below:

      Edit Access
    3. c. If you encounter error (#10) Application does not have permission for this action, it means that you did not accept all permissions while connecting your Facebook and Instagram account. Kindly disconnect and reconnect to proceed. Ensure you accept all permissions when reconnecting.
    4. d. Some account connections expire every 60 days, ensure to reconnect your account periodically for a good experience.
    5. e. Reconnecting your account does not affect already scheduled posts, they will still be published at the scheduled time.
    6. f. Note that logging out of your social platforms, changing your social media account password, or login details will affect your connections here, reconnect to ensure a good experience.

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    Multiple accounts connection

    1. a. Some platforms do not allow multiple accounts on the same browser session.
    2. b. You would have to first sign in to all your Facebook accounts on a different browser tab and then switch to each to connect it to Postly.
    3. c. Alternatively, you can sign in/sign out to one account at a time, while connecting each to Postly.

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