Postly for Facebook

Facebook post scheduler for Pages, Reels, and Stories

Postly brings Facebook Page publishing, campaign planning, first comments, supported comment and Messenger DM automation, CRM handoff, approvals, and analytics into one workspace.

See every setting

Facebook publishing workflow · Illustration

Where you can publish

• Facebook Pages
• Connected Page destinations
• Personal profiles via the Postly mobile app

Content formats

Feed postsPhoto and video postsReelsStoriesFacebook Linked CarouselText posts with backgrounds

Plan your first publish

How do I schedule Facebook Page posts with Postly?

Connect your Facebook Page, prepare the copy and media, and choose Feed, Reel, Story, or the linked-carousel format. Preview the post, complete any team approval, and set the publishing time. Personal profiles use the mobile notification-assisted workflow rather than direct automatic Page publishing.

A practical example

Plan a store launch with a Page announcement, a Reel, and a Story. Prepare each placement separately and check the destination before scheduling. For a linked carousel, review the URL on every card.

Before you schedule

Confirm that Meta authorization includes the intended Page.
Match the media to Feed, Reel, Story, or Carousel.
Preview first comments and each carousel destination link.
Check the live result after publishing.

Inside your publishing workspace

Facebook publishing presets

Save named presets for your Facebook workflows, choose a preset when preparing content, and review the settings before publishing. Create, rename, and manage presets in your workspace.

Feed and multi-image posts
Linked Carousel, Story or Reel
Generate a reply for automated posts

Presets supply reusable defaults. Review content-specific settings and account permissions for every post.

You can also apply presets across organization workspaces where you have permission to manage them.

Set up once. Publish with confidence.

Put it into practice

Get more from Facebook

Follow these focused guides for the formats and publishing decisions that matter on Facebook.

GUIDE 01

How to schedule Facebook Reels and Stories

Select the Facebook Page. In settings, choose Feed and Reel for the same single video to publish one Page Reel. Add Story to publish a separate Story in the same submission.
Attach media prepared for that destination, write the accompanying copy, and inspect the crop and preview.
Review the available engagement settings, choose a publishing time, and check the published result on your Page.

Keep in mind: To publish a separate Feed post, give Feed its own media.

GUIDE 02

Build a Facebook carousel campaign

Choose Carousel and arrange the cards so the first introduces the offer and the rest tell a clear story.
Review every card's media and available destination settings; check any links before scheduling.
Add a useful first comment, send the post for approval if needed, and schedule the Page campaign.

Keep in mind: Keep a single campaign objective across the cards so readers know what to do next.

Explore publishing guides for other platforms

Current platform capabilities

Everything Postly supports for Facebook

Explore the publishing formats, creative tools, and controls available for your Facebook content.

Facebook Page feed posts
Photo and video posts
Facebook Reels and Stories
Multi-card carousel builder
First comments and follow-up replies
AI-generated first comments
Text-post background colors
One-off and recurring schedules
Notification-assisted sharing to personal Facebook profiles and other mobile channels

Workspace capabilities included with every channel

Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.

Plan, schedule, and publish

Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.

Create with AI

Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.

Work as a team

Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.

Manage media

Upload from the media library, preview each channel, and use built-in image and video preparation tools.

Publish at scale

Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.

Measure and improve

Review publishing results and channel analytics, then use the findings to improve future content.

Platform settings reference

Every Facebook publishing control

Open Platform settings in the composer to tailor the post for Facebook. Available options can depend on the selected account, content type, and API rules set by Facebook.

Destination

Select Reel to publish a Page Reel. If Feed uses the same single video, Postly publishes one Reel and Facebook handles distribution.

Comment permissions

Manage available Facebook comment controls directly on Facebook. The publishing API does not expose a switch to disable all comments.

Comment and DM automation

Use Postly CRM to match supported Facebook Page comments or Messenger DMs, respond automatically, and hand the conversation to your team.

First comment

Write a first comment, generate it with AI, and add follow-up comment replies.

Facebook Linked Carousel

Use the separate Carousel builder for two to ten image cards, each with its own destination URL. This is different from a normal multi-image feed post.

Background color

Select a Facebook background for eligible text posts.

Schedule

Publish once or create a recurring Facebook schedule.

Step-by-step

How to publish on Facebook with Postly

STEP 1
Connect your channel
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
STEP 2
Create or import content
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
STEP 3
Open platform settings
Choose the destination, format, audience, engagement, link, and media options available for this channel.
STEP 4
Preview and review
Check the channel preview, resolve media guidance, and send the post through approval when needed.
STEP 5
Publish or schedule
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.

Keep learning

Related Facebook publishing guides

Video covers and thumbnails Facebook connection troubleshooting Facebook comment and DM automation Facebook Linked Carousel guide Feed, linked cards, API and bulk formats Facebook calls to action Per-post comment permissions Delete posts and recover accidental publishing Media formats and destination requirements Plan upload allowances

Before your next campaign

Facebook Page access checklist for publishing teams

Separate Page permissions, account authorization and post errors when a Facebook Page is missing or a scheduled post fails.

Meta: Business integrations

Frequently asked questions

Facebook publishing FAQ

Can Postly publish to Facebook Pages?

Yes. Select a connected Facebook Page. Feed and Reel with the same single video publish one Page Reel. You can add a separate Story in the same submission.

Why are some Facebook Pages missing in Postly?

Meta may not automatically add newly created or newly assigned Pages to an existing Postly authorization. Open Facebook Settings → Business integrations → Postly → View and edit, enable the Page-list permission, select every required Page, save, and then reconnect or refresh Facebook in Postly.

Can I publish to my personal Facebook profile?

Yes, through the Postly mobile app's notification-assisted sharing workflow. Direct automatic publishing is used for supported Facebook Page destinations.

Can I schedule a first comment on Facebook?

Yes. Add a first comment, use AI to generate one, and prepare follow-up replies.

Can Facebook posts recur?

Yes. Postly supports one-off and recurring schedules for Facebook content.

Can Postly automate Facebook comments and Messenger DMs?

Yes. Postly CRM can respond to supported Facebook Page comments and Messenger DMs using configured rules, retain the source context, and move the conversation into the CRM inbox.

Does deleting in Postly remove the live content?

Delete from Postly, DELETE /posts/{postId}, and postly_delete_post remove only the post in Postly. Live content remains on every platform. Save live links and provider IDs before removing the post. For supported published content, open the dashboard post menu and choose Delete on Platforms. Keep the post in Postly and review every destination result. Delete Everywhere removes the post only after every destination is resolved. A platform may refuse removal of an individual post. Review the result before assuming it is gone. Facebook allows deletion through Postly. Review the result for each post.

How does Facebook Multi-image Feed Post publishing work?

Select up to ten images for one normal Page feed post. These photos are not Facebook Linked Carousel cards with a separate destination URL on each card.

How does Facebook Linked Carousel publishing work?

Use the separate Facebook Linked Carousel builder for two to ten image cards, each with its own destination URL. This is different from a normal multi-image feed post or an Instagram Image Carousel. Facebook controls how many cards appear: its reference describes two to five cards normally, or up to ten submitted with optimization and the top five displayed. Do not assume all ten cards will be shown.

How does Reels publishing work?

One video per published Reel. Select up to ten videos in the Reel selection to publish separate Reels; they are not joined into one video. Images cannot be used as Reel attachments.

How does Stories publishing work?

One image or video per published Story. Select up to ten files in the Story selection to publish separate Stories; this is not a carousel.

Which media requirements should I check?

Postly accepts images up to 8 MB each, including JPEG and PNG. The editor converts other supported image formats when needed. Multi-image feed posts and linked carousels are different formats. For linked cards, square images work well; for Stories, use 9:16. Postly feed allowance: up to 10 GB and 4 hours, subject to your plan and Facebook acceptance. Reels: 3–90 seconds. Stories: prepare 3–60 seconds. Prefer MP4 and 9:16 for Reels and Stories, at least 540 × 960 pixels; 1080 × 1920 is recommended. Postly does not join, trim or compress videos automatically.

How many images or videos can I publish?

Up to 10 images or videos per placement selection. Multiple feed images publish as one multi-image post; each video, Reel or Story file publishes separately. Linked carousel cards use a separate builder.

Can Postly fix incompatible media?

Upload supported image formats, including JPEG and PNG. In the editor, Postly automatically converts supported images when a destination needs a different format, while keeping compatible images unchanged. Use Fix images in the channel preview for remaining size or aspect-ratio issues, then review the result. Repairs are checked again. Tiny originals, unreadable files and images that still exceed requirements need replacing or manual export. Enlarging cannot restore missing detail. Videos are not automatically compressed or re-encoded.

What if only some destinations publish?

Review each destination separately. A successful destination should not be republished just because another failed. If the result is unconfirmed, check the live destination before retrying to avoid duplicates. Correct rejected media and retry only the affected destination.

How do I schedule a Facebook Reel or Story?

Select your connected Facebook Page, choose Reel or Story in platform settings, attach the media, review the preview and available engagement controls, and choose the publishing time.

Start publishing on Facebook

Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.

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