Plan, schedule, and publish
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Facebook publishing knowledge base
Schedule and publish Facebook Pages, Reels, Stories, carousels, and feed posts
Publish text, image, and video content to Facebook Page Feed, Carousel, Story, or Reel destinations. Add first comments and replies, choose comment controls and text-post backgrounds, or use the Postly mobile app to share prepared posts to a personal Facebook profile, a Page, or another phone channel.
Where you can publish
- • Facebook Pages
- • Connected Page destinations
- • Personal profiles via the Postly mobile app
Content formats
Feed postsPhoto and video postsReelsStoriesCarouselsText posts with backgrounds
Current platform capabilities
Everything Postly supports for Facebook
This list is loaded from Postly's central platform catalog so the website, feature directory, pricing page, and knowledge base stay aligned.
- Facebook Page feed posts
- Photo and video posts
- Facebook Reels and Stories
- Multi-card carousel builder
- First comments and follow-up replies
- AI-generated first comments
- Comment controls
- Text-post background colors
- One-off and recurring schedules
- Notification-assisted sharing to personal Facebook profiles and other mobile channels
Workspace capabilities included with every channel
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create with AI
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Work as a team
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Manage media
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Publish at scale
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Measure and improve
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Every Facebook publishing control
Open Platform settings in the composer to tailor the post for Facebook. Available options can depend on the selected account, content type, and API rules set by Facebook.
Destination
Choose Feed, Carousel, Story, or Reel for each post.
Comments
Allow or restrict comments when the Facebook destination supports the setting.
Comment and DM automation
Use Postly CRM to match supported Facebook Page comments or Messenger DMs, respond automatically, and hand the conversation to your team.
First comment
Write a first comment, generate it with AI, and add follow-up comment replies.
Carousel builder
Create a multi-card carousel and control the media used for each card.
Background color
Select a Facebook background for eligible text posts.
Schedule
Publish once or create a recurring Facebook schedule.
Step-by-step
How to publish on Facebook with Postly
- STEP 1
Connect your channel
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
- STEP 2
Create or import content
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
- STEP 3
Open platform settings
Choose the destination, format, audience, engagement, link, and media options available for this channel.
- STEP 4
Preview and review
Check the channel preview, resolve media guidance, and send the post through approval when needed.
- STEP 5
Publish or schedule
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Keep learning
Related Facebook publishing guides
Frequently asked questions
Facebook publishing FAQ
Can Postly publish to Facebook Pages?
Yes. Connect a Facebook Page, choose a destination such as Feed, Reel, Story, or Carousel, and publish now or schedule it.
Can I publish to my personal Facebook profile?
Yes, through the Postly mobile app's notification-assisted sharing workflow. Direct automatic publishing is used for supported Facebook Page destinations.
Can I schedule a first comment on Facebook?
Yes. Add a first comment, use AI to generate one, and prepare follow-up replies.
Can Facebook posts recur?
Yes. Postly supports one-off and recurring schedules for Facebook content.
Can Postly automate Facebook comments and Messenger DMs?
Yes. Postly CRM can respond to supported Facebook Page comments and Messenger DMs using configured rules, retain the source context, and move the conversation into the CRM inbox.
Start publishing on Facebook
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.