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SChedule posts on Facebook

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Facebook connection instructions

  • Facebook connectionFacebook connection

    Official API:

    1. Postly uses the official Meta API for Facebook and Instagram integrations. This ensures that our users have the best experience, security and protection.

    Meta API

    Facebook image post:

    1. a. Facebook post: We recommend 1080 x 1350 pixels.
    2. b. Facebook Stories: We recommend 1080 x 1920 pixels.
    3. c. Image format: We recommend PNG, JPG.
    4. d. For more details, please check: Facebook image requirements

    Facebook video post:

    1. a. Recommended video dimensions: 1280 x 720 pixels.
    2. b. Minimum width: 1200 pixels.
    3. c. Aspect ratio: 16:9 (landscape) to 9:16 (portrait).
    4. d. Frame rate: At or below 30 fps.
    5. e. Image format: We recommend MP4, MOV.
    6. f. For more details, please check: Facebook video requirements

    Facebook Reels:

    1. a. The recommended specifications are: MP4, 1080 x 1920 px and aspect ratio of 9:16.
    2. b. Video should have a maximum length of 60 seconds and 10MB.
    3. c. You can publish Reels to Facebook pages only, groups are not supported.

    More Facebook features:

    1. a. Facebook Carousel: You can publish InstagFacebookram Carousel posts with up to 10 Images and links attached to each image.
    2. b. Facebook Reels and Stories: Yes, you can publish Facebook Reels and Stories.
    3. c. Facebook Personal profile accounts: This feature is not allowed for direct publishing from the Web due to API restrictions. However, after publishing the post, you can use the Mobile app to Share to other channels including your profile.
    4. d. You can use up to 30 Hashtags on a post. If you include more than 30 Hashtags on a single photo/video, your comment will not be posted.

    Facebook connection rules:

    Facebook connection demo
    1. Step 1: Admin access and permissions
    2. a. Admin access: Full admin access is required, Content admin and others are not allowed.
    3. b. Connection permissions: You must accept all permissions when connecting your account. Logging out or changing passwords on your social platforms can disrupt your connections.
    4. c. Multiple Facebook accounts: Some platforms restrict multiple accounts in the same browser session. Sign into all accounts and switch user or connect one at a time.

    watch demo

    Step 2: Add Postly App to Facebook Groups.
    a. Install Postly app on Facebook Groups.

    Add an app to your group:
    1. Go to facebook.com/groups and select your group.
    2. Click Settings in the left-hand menu.
    3. Scroll down and click next to Apps, then click Add Apps.
    4. Select the app that you would like to add to the group and click Add.

    b. This is mandatory and can be installed from the Facebook Group's settings page.
    c. Your scheduled posts will not be published to your Facebook Groups unless the Postly app is installed.

    watch demo

  • Publishing media linksPublishing media links

    Publish image and video links:

    1. a. Use direct link - that accesses the image or video directly: e.g. This is an example of a direct Video URL: https://myvideo.com/cat.mp4
    2. b. YouTube video URLs are NOT recommended for publishing to TikTok and Instagram. Please use other video platforms.

  • Platform connection permissionsPlatform connection permissions

    Platform connection permissions:

    1. a. You must be a Super Admin (LinkedIn), Admin (most platforms), Manager(YouTube and Google Business Profile) to the accounts. Content Admin and other sub-admin roles are not allowed.
    2. b. Please accept ALL permissions while connecting your account.
    3. c. Some account connections expire every 60 days, ensure to reconnect your account periodically for a good experience.
    4. d. Reconnecting your account does not affect already scheduled posts, they will still be published at the scheduled time.
    5. e. Note that logging out of your social platforms, changing your social media account password, or login details will affect your connections here, reconnect to ensure a good experience.

  • Multiple accounts connectionMultiple accounts connection

    Multiple accounts connection:

    1. a. Some platforms do not allow multiple accounts on the same browser session.
    2. b. You would have to first sign in to all your Facebook accounts on a different browser tab and then switch to each to connect it to Postly.
    3. c. Alternatively, you can sign in/sign out to one account at a time, while connecting each to Postly.

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