Postly for Facebook
Postly brings Facebook Page publishing, campaign planning, first comments, supported comment and Messenger DM automation, CRM handoff, approvals, and analytics into one workspace.
Where you can publish
Content formats
Plan your first publish
Connect your Facebook Page, prepare the copy and media, and choose Feed, Reel, Story, or the linked-carousel format. Preview the post, complete any team approval, and set the publishing time. Personal profiles use the mobile notification-assisted workflow rather than direct automatic Page publishing.
Plan a store launch with a Page announcement, a Reel, and a Story. Prepare each placement separately and check the destination before scheduling. For a linked carousel, review the URL on every card.
Inside your publishing workspace
Save named presets for your Facebook workflows, choose a preset when preparing content, and review the settings before publishing. Create, rename, and manage presets in your workspace.
Presets supply reusable defaults. Review content-specific settings and account permissions for every post.
You can also apply presets across organization workspaces where you have permission to manage them.
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on Facebook.
Select the connected Facebook Page and choose Reel or Story in platform settings.
Attach media prepared for that destination, write the accompanying copy, and inspect the crop and preview.
Review the available engagement settings, choose a publishing time, and check the published result on your Page.
Keep in mind: Personal-profile sharing uses the separate mobile workflow described below.
Choose Carousel and arrange the cards so the first introduces the offer and the rest tell a clear story.
Review every card's media and available destination settings; check any links before scheduling.
Add a useful first comment, send the post for approval if needed, and schedule the Page campaign.
Keep in mind: Keep a single campaign objective across the cards so readers know what to do next.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your Facebook content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for Facebook. Available options can depend on the selected account, content type, and API rules set by Facebook.
Choose Feed, Carousel, Story, or Reel for each post.
Allow or restrict comments when the Facebook destination supports the setting.
Use Postly CRM to match supported Facebook Page comments or Messenger DMs, respond automatically, and hand the conversation to your team.
Write a first comment, generate it with AI, and add follow-up comment replies.
Use the separate Carousel builder for two to ten image cards, each with its own destination URL. This is different from a normal multi-image feed post.
Select a Facebook background for eligible text posts.
Publish once or create a recurring Facebook schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Keep learning
Separate Page permissions, account authorization and post errors when a Facebook Page is missing or a scheduled post fails.
Frequently asked questions
Yes. Connect a Facebook Page, choose a destination such as Feed, Reel, Story, or Carousel, and publish now or schedule it.
Meta may not automatically add newly created or newly assigned Pages to an existing Postly authorization. Open Facebook Settings → Business integrations → Postly → View and edit, enable the Page-list permission, select every required Page, save, and then reconnect or refresh Facebook in Postly.
Yes, through the Postly mobile app's notification-assisted sharing workflow. Direct automatic publishing is used for supported Facebook Page destinations.
Yes. Add a first comment, use AI to generate one, and prepare follow-up replies.
Yes. Postly supports one-off and recurring schedules for Facebook content.
Yes. Postly CRM can respond to supported Facebook Page comments and Messenger DMs using configured rules, retain the source context, and move the conversation into the CRM inbox.
Delete from Postly, DELETE /posts/{postId}, and postly_delete_post remove only the post in Postly. Live content remains on every platform. Save live links and provider IDs before removing the post. For supported published content, open the dashboard post menu and choose Delete on Platforms. Keep the post in Postly and review every destination result. Delete Everywhere removes the post only after every destination is resolved. A platform may refuse removal of an individual post. Review the result before assuming it is gone. Facebook allows deletion through Postly. Review the result for each post.
Select up to ten images for one normal Page feed post. These photos are not Facebook Linked Carousel cards with a separate destination URL on each card.
Use the separate Facebook Linked Carousel builder for two to ten image cards, each with its own destination URL. This is different from a normal multi-image feed post or an Instagram Image Carousel. Facebook controls how many cards appear: its reference describes two to five cards normally, or up to ten submitted with optimization and the top five displayed. Do not assume all ten cards will be shown.
One video per published Reel. Select up to ten videos in the Reel selection to publish separate Reels; they are not joined into one video. Images cannot be used as Reel attachments.
One image or video per published Story. Select up to ten files in the Story selection to publish separate Stories; this is not a carousel.
Postly accepts images up to 8 MB each, including JPEG and PNG. The editor converts other supported image formats when needed. Multi-image feed posts and linked carousels are different formats. For linked cards, square images work well; for Stories, use 9:16. Postly feed allowance: up to 10 GB and 4 hours, subject to your plan and Facebook acceptance. Reels: 3–90 seconds. Stories: prepare 3–60 seconds. Prefer MP4 and 9:16 for Reels and Stories, at least 540 × 960 pixels; 1080 × 1920 is recommended. Postly does not join, trim or compress videos automatically.
Up to 10 images or videos per placement selection. Multiple feed images publish as one multi-image post; each video, Reel or Story file publishes separately. Linked carousel cards use a separate builder.
Upload supported image formats, including JPEG and PNG. In the editor, Postly automatically converts supported images when a destination needs a different format, while keeping compatible images unchanged. Use Fix images in the channel preview for remaining size or aspect-ratio issues, then review the result. Repairs are checked again. Tiny originals, unreadable files and images that still exceed requirements need replacing or manual export. Enlarging cannot restore missing detail. Videos are not automatically compressed or re-encoded.
Review each destination separately. A successful destination should not be republished just because another failed. If the result is unconfirmed, check the live destination before retrying to avoid duplicates. Correct rejected media and retry only the affected destination.
Select your connected Facebook Page, choose Reel or Story in platform settings, attach the media, review the preview and available engagement controls, and choose the publishing time.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.