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Post Templates

Learn more about post templates in our help documentation.

🚀 Post Templates — Reuse Your Best Post Structures Faster

Post Templates help you save repeatable post setups so you don’t have to rebuild them every time.

This is perfect for recurring workflows like:

  • real estate listings
  • product launches
  • creator announcements
  • SaaS updates
  • event promotions

Instead of starting from scratch, you can load a template, fill in the changing details, add media, and publish faster.

🧭 Overview

Post Templates let you create and reuse structured post formats across platforms.

This feature follows the same general browsing pattern as AI Studio Templates, but it is focused on publishing structure, not AI generation.

A Post Template helps define:

  • where the post should go
  • how it should be structured
  • what reusable content should be included

🎯 Why Post Templates Matter

Post Templates are designed to:

  • eliminate repetitive post setup
  • make publishing faster and more structured
  • provide reusable templates for common use cases
  • help users build their own repeatable workflows
  • support niche industries like real estate, agencies, creators, e-commerce, and SaaS

If you publish similar posts often, templates save time and improve consistency.

🧠 What a Post Template Includes

A Post Template can contain:

  • selected platforms
  • platform-specific behaviors
  • caption structure
  • reusable CTA
  • reusable hashtags
  • variables inside the caption

This means one template can act like a ready-made publishing framework.

📍 Where to Find Post Templates

Go to:

Publishing → Templates

Inside the Templates section, users can:

  • browse templates
  • search templates
  • filter by category or platform
  • open a template and use it in the Editor
  • create a new template
  • edit an existing one

The experience is designed to feel familiar to anyone who has used AI Studio Templates.

🧩 Template Browser Experience

The Post Templates browser includes:

  • a search bar
  • category filters
  • platform filters
  • template cards in a grid layout

Each template card should help users quickly understand:

  • template name
  • use case
  • category
  • supported platforms

This makes it easy to find the right template quickly.

🧱 Platform Settings Inside a Template

Each template can store the platforms and platform behaviors used for that workflow.

Facebook

  • Feed
  • Story
  • Reel
  • Carousel

Instagram

  • Feed
  • Story
  • Reel

LinkedIn

  • Visibility
  • Feed Distribution
  • Enable Resharing

TikTok

  • Enable / Disable

YouTube

  • Enable / Disable

Google Business Profile

  • Enable / Disable
  • CTA type

When a template is loaded, these settings are automatically applied in the Editor.

✍️ Caption Structure

The caption is one of the most important parts of the template.

It supports reusable text and variables such as:

  • {address}
  • {price}
  • {product_name}
  • {event_name}

This allows the template to stay reusable while still being flexible.

Example:

📍 {address}
💰 {price}

When the template is used, the user fills in these variable values before publishing.

📣 General CTA

Each template can include a reusable General CTA.

This appears as a separate block below the main caption in the Editor.

Examples:

  • Learn more today
  • DM us for details
  • Register now
  • Watch now
  • Try it inside your dashboard

Keeping the CTA separate makes templates easier to manage and edit.

#️⃣ Hashtags

Templates can also save reusable hashtag sets.

These hashtags are automatically appended when the template is loaded.

This is useful for:

  • niche marketing
  • industry consistency
  • local campaigns
  • recurring promos
  • creator content formats

Hashtags stay editable in the Editor after the template is loaded.

🔣 Variables

Variables are placeholders used inside template captions.

Examples:

  • {address}
  • {price}
  • {beds}
  • {baths}
  • {product_name}
  • {discount}
  • {feature_name}
  • {event_name}

Variables make templates flexible without losing structure.

When using the template, the user replaces the variable values with the actual details for that post.

🧰 General Template

The General Template is a flexible starter option for all users.

Caption

Write your post here...

{main_message}

CTA

Learn more or get started today.

Hashtags

#marketing #growth #socialmedia

Best for

  • general publishing
  • simple workflows
  • first-time template users
  • flexible customization

🏠 Real Estate Templates

Real estate is one of the strongest use cases for Post Templates.

These templates help agents, teams, and agencies save time on repeated listing workflows.

Just Listed

Caption

🏡 Just Listed!

📍 {address}
💰 {price}
🛏 {beds} Beds | 🛁 {baths} Baths

{highlight}

Schedule your private showing today!

CTA

DM us or call now to book a viewing.

Hashtags

#JustListed #RealEstate #DreamHome #{city}

Open House

Caption

🏡 Open House This Weekend!

📍 {address}
🗓 {date}
⏰ {time}

Come tour this beautiful home and see it for yourself!

CTA

Stop by or contact us for more details.

Hashtags

#OpenHouse #RealEstate #{city} #HouseTour

Just Sold

Caption

🎉 Just Sold!

📍 {address}

Another successful closing! Congratulations to our client.

CTA

Thinking of selling? Let’s talk.

Hashtags

#JustSold #RealEstateSuccess #Sold #{city}

Price Reduction

Caption

💰 Price Reduced!

📍 {address}
Now: {price}

This opportunity won’t last long!

CTA

Contact us today before it's gone.

Hashtags

#PriceReduction #RealEstateDeals #{city}

🛍️ E-commerce Templates

E-commerce brands often repeat the same promo structures.

Post Templates help save those workflows for faster campaign execution.

Product Launch

Caption

🚀 Introducing {product_name}

Discover the features:
{features}

Now available!

CTA

Shop now and be the first to try it.

Hashtags

#NewProduct #Launch #ShopNow

Flash Sale

Caption

⚡ Flash Sale!

Get {discount}% off on {product_name}

Limited time only!

CTA

Grab yours before the deal ends.

Hashtags

#FlashSale #LimitedOffer #Deals

🎥 Creator Templates

Creators and media brands can use templates to speed up recurring post formats.

New Video

Caption

🎥 New Video is Live!

{video_title}

Check it out and let me know what you think 👇

CTA

Watch now and don’t forget to subscribe.

Hashtags

#NewVideo #ContentCreator #WatchNow

Engagement Post

Caption

Quick question for you 👇

{question}

Drop your thoughts in the comments!

CTA

Join the conversation below.

Hashtags

#Engagement #Community #Discussion

💼 SaaS Templates

SaaS teams can use Post Templates for repeatable product communication.

Feature Launch

Caption

✨ New Feature Alert!

Introducing {feature_name}

{feature_description}

CTA

Try it now inside your dashboard.

Hashtags

#ProductUpdate #SaaS #NewFeature

Product Update

Caption

We’ve made improvements!

{update_details}

Better, faster, smoother.

CTA

Log in to explore the updates.

Hashtags

#Update #ProductNews #SaaS

🎉 Event Templates

Event-based content is another strong use case for templates.

Event Announcement

Caption

📢 You're Invited!

Join us for {event_name}

🗓 {date}
📍 {location}

CTA

Register now to secure your spot.

Hashtags

#Event #JoinUs #Networking

Event Reminder

Caption

⏰ Reminder!

{event_name} is happening soon.

Don’t miss out!

CTA

Register before it’s too late.

Hashtags

#Reminder #EventAlert

▶️ How to Use a Template

Using a template is simple.

Step 1: Open Templates

  • Go to Publishing
  • Click Use Template

Step 2: Select Template

  • Browse or search
  • Click the template card

Step 3: Load into Editor

The template automatically applies:

  • caption
  • CTA
  • hashtags
  • selected platforms
  • platform settings

Step 4: Fill Variables

Replace placeholders like:

  • {address}
  • {price}
  • {product_name}
  • {event_name}

Step 5: Finalize

  • upload media
  • edit if needed
  • publish or schedule

🛠️ How to Create a Template

Templates can be created in two main ways.

Entry Points

  • Create Template button
  • Save as Template from the Editor

Steps

  1. Enter template name
  2. Select platforms and settings
  3. Write caption with variables
  4. Add CTA
  5. Add hashtags
  6. Save

This allows users to turn repeated workflows into reusable publishing systems.

🗂️ Managing Templates

Users can manage their templates directly inside the Templates section.

Supported actions

  • create new templates
  • edit templates
  • duplicate templates
  • delete templates
  • use templates

Organization

  • search templates
  • filter by platform
  • filter by category

This makes the template library easier to scale over time.

🔥 Key UX Principles

Post Templates are designed around a few core UX rules:

  • fast selection and fast application

  • clean separation between:

    • Content
    • CTA
    • Hashtags

The goal is speed, clarity, and repeatability.

✅ Summary

With Post Templates, users can:

  • create once
  • reuse forever
  • reduce repetitive setup
  • speed up publishing
  • improve content consistency
  • build workflows that scale across teams and clients

Post Templates turn Postly into more than a scheduler.

Postly becomes a structured publishing system built for scale.