Highlights
- Team Notes are now available for contextual collaboration across posts, drafts, media, AI content, analytics, calendar items, and workspace assets.
- Team Notes Inbox gives teams one centralized feed for workspace notes, mentions, replies, and unresolved discussions.
- Competitor Analysis is now available to help teams monitor competitor platforms, website pages, publishing activity, keywords, content themes, and positioning changes.
- Auto Posts have been revamped with destination selection, workflow templates, source configuration, recurring publishing, review controls, and improved draft generation.
- LinkedIn Tools now support profile scoring, headline generation, profile optimization, comment workflows, AI replies, analytics, audience insights, and reporting exports.
- Google Business Profile Tools now support profile AI, review replies, review alerts, profile completeness checks, location analytics, post publishing, and multi-location reporting.
- WhatsApp integration now supports Meta Embedded Signup, WhatsApp channels, template-based publishing, contact lists, bulk publishing, inbox replies, AI replies, and delivery analytics.
- Recurring Post AI Remix is now available for automating content generation and scheduling based on recurring patterns.
- Social Inbox is now available for managing supported comments, replies, and messages from connected platforms in one priority-driven workspace.
Team Notes added for contextual workspace collaboration
Team Notes are now available to help workspace members exchange contextual notes directly on posts, drafts, media, AI content, analytics, calendar items, and workspace assets. Teams can discuss work in context, reply inside note threads, mention workspace members, and close discussions when resolved.
Team Notes Inbox added
A centralized Team Notes Inbox is now available, allowing teams to view workspace notes, new notes, open discussions, closed notes, mentions, unread replies, and collaboration history from one place.
Competitor Analysis tools introduced
Competitor Analysis is now available to help teams add competitors to a watchlist, monitor connected platform activity, track selected competitor website pages, detect visible messaging changes, compare competitors, and turn competitive insights into practical campaign ideas.
AI competitive briefs and action recommendations added
Competitor Analysis can now generate AI summaries of competitor activity, website changes, market themes, content gaps, and recommended next actions. Teams can also turn competitor insights into suggested campaign ideas, social posts, WordPress topics, YouTube ideas, and product messaging actions.
Recurring Post AI Remix added for automating content generation and scheduling
Recurring Post AI Remix is now available to help users automate content generation and scheduling based on recurring patterns. Users can set up recurring post templates, define AI remixing rules, and let Postly automatically generate and schedule content variations for ongoing campaigns.
Auto Posts experience revamped
Auto Posts have been revamped with clearer destination selection, workflow template selection, source configuration, draft generation, channel configuration, publishing schedules, recurring cycles, generation styles, review modes, and publishing dashboard integration.
Auto Post now supports social and WordPress blog workflows
Auto Post workflows can now produce platform-specific social posts or WordPress blog posts. Supported sources include prompts, YouTube videos, ecommerce products, RSS feeds, and existing blog URLs, with review and regeneration options before publishing.
Auto Post review modes and approval controls added
Auto Post now includes review controls that let users approve, edit, regenerate, edit individual posts, regenerate full sets, or return to settings before activation. Users can choose whether content should always be reviewed, reviewed for the first few posts or sets, or automatically published after generation.
LinkedIn Tools added
LinkedIn Tools are now available for profile scoring, headline generation, About section optimization, positioning recommendations, comment inbox workflows, AI-assisted comment replies, post performance, page analytics, growth tracking, audience demographics, and reporting exports.
LinkedIn comment workflows and AI replies added
Users can now manage LinkedIn comments across posts and pages from one workflow, generate AI-assisted LinkedIn comment replies, and organize conversations into structured engagement workflows.
Google Business Profile Tools added
Google Business Profile Tools are now available to help teams analyze GBP profiles, detect missing profile fields, improve profile completeness, manage Google review replies, monitor review alerts, analyze review sentiment, track profile performance, and compare multi-location analytics.
Google review inbox and AI review replies added
Google Business Profile Tools now include a unified review inbox, AI-assisted review replies, review approval queues, review alerts, missed SLA alerts, review categorization, sentiment analysis, recurring issue detection, and location recommendations.
WhatsApp integration added
WhatsApp integration is now available through Meta Embedded Signup, allowing users to connect a WhatsApp Business account without API keys. WhatsApp appears as a phone-number channel inside Postly and can be used in supported publishing and messaging workflows.
WhatsApp template-based publishing and contact lists added
WhatsApp publishing now supports approved templates, template variables, contact list uploads, saved contact lists, workspace-level active contact lists, audience selection, CSV and Google Sheets bulk publishing, and message status tracking.
WhatsApp inbox, conversation view, and AI replies added
WhatsApp now includes an inbox for receiving replies, viewing conversations, responding to contacts, generating AI reply suggestions, tracking sent, delivered, read, and failed message metrics, and exporting contacts, messages, and campaign results.
Social Inbox added
Social Inbox is now available as a unified priority inbox for supported comments, replies, and messages from connected platforms. Teams can view items that need replies, identify questions, track pending conversations, filter inbox items, and search conversations across connected accounts.
Platform-specific inbox support added
Social Inbox now supports platform-specific inbox views for eligible Instagram, Facebook, WhatsApp, YouTube, LinkedIn, Bluesky, Telegram, WordPress, X, and Threads conversations where the connected account, API permissions, scopes, and platform capabilities allow access.