Reach a new audience
Find creators who already cover your niche and can introduce your product to people beyond your own channels.
Distribution through creators
Take your next launch beyond your own followers.
Turn your launch into original content from creators who already speak to the people you want to reach. Compare rates, approve the work, and track what goes live.
One Postly account for publishing and creator campaigns.
Read the campaign guideCreator Campaigns is in public beta. You can set up a profile, find creators, and agree on briefs and bills. Paid jobs and payouts will open after testing.
Original creator contentGive your brand a voice people want to hear.
Work with creators who know how to turn your message into content their followers want to watch, read, and share.
Write the brief
Turn your product story into a post worth watching.
Start with the person you want to reach. Ask a creator to show your product in a routine, teach a useful technique, or walk through a real customer question.
Read the guide in DocumentationMake every creator brief work harder
Give people something worth watching
Turn your brief into an original tutorial, demo, or story that makes your product easier to understand.
Know what you bought
Agree on the rate and deliverables, approve the draft, and see the published link and available results.
74% went to one platform. Of 27,038 source posts sampled in October 2026, 19,960 went to a single platform. See the research
What you can brief
Give one launch more ways to catch on.
Teach people how to use it
Give a creator one customer question. Let them answer it on camera with a tutorial their followers can follow.
Show it in a real routine
Ask for a product walkthrough that shows the moment your product solves a problem. Review the draft before it goes live.
How it works
Find a creator
Compare creators by topic, past work, and rate.
Agree on the job
Send a brief, review the creator’s bill, and confirm payment when you are ready.
Follow delivery
Approve a draft, see the live post, and review available results.
Before you get started
Questions publishers ask
What do I pay for?
Agree on the creator’s deliverable, price, and timing. Once checkout opens, Postly only charges a campaign bill after you confirm payment.
How do I know the post went live?
The creator submits the live link. Postly checks the submission and shows available results on supported channels.
How should I measure growth?
Pick a goal before briefing the creator. To test a goal such as 25% more qualified clicks, compare a tagged campaign link with a comparable baseline and use the same time window.
Find a creator for your next launch.
Use your Postly account to explore creators, list your work, or publish content.
Images created with AI.