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Social publishing

Your social content. Ready for every channel.

Plan, write, review, and schedule social posts in a workspace built for the details of each platform. Keep your calendar, media, team, and publishing results together.

For creators, agencies, and marketing teams managing several social accounts without losing the context behind each post.

A workflow with a clear purpose

A familiar composer, destination-specific controls, and a clear path from draft to published content.

Step 1

Choose your channels

Select the actual accounts and destinations for this post. Reuse audience groups when the same channels belong together.

Step 2

Create and adapt

Write a shared starting point, attach your media, then adjust copy and settings for individual destinations.

Step 3

Review and schedule

Check previews, address publishing requirements, and choose immediate or scheduled publishing. Use approvals when your workspace requires them.

Step 4

Follow the outcome

Review published, pending, and failed destinations. A multi-channel post can have different outcomes; resolve the destination that needs attention.

The tools behind the work

A composer that knows the destination

Prepare captions and media while keeping platform-specific placements, replies, and publishing options close to the content.

A calendar for real work

Coordinate upcoming posts and recurring content with the wider campaign calendar. Keep timezone and destination context visible.

A shared media library

Reuse approved assets and organize the material your team publishes repeatedly. Check media requirements before scheduling.

Team review and approvals

Keep draft creation and publishing responsibilities aligned with workspace roles and the approval process.

Bulk social publishing

Import supported social and blog content from CSV or Google Sheets. Email and WhatsApp campaigns have their own audience workflows.

Results with context

Use publishing history and supported analytics to understand delivery and performance. Available metrics vary by platform.

Connections and compatibility

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • YouTube
  • X
  • Threads
  • Bluesky
  • Pinterest
  • Google Business Profile

Formats, metrics, account types, and permissions differ by platform. A connected account does not mean every platform feature is available through its API.

Review integrations and account requirements

Choose the plan that fits your work

Compare plan access, capacity, and billing options on our pricing page.

View Postly pricing

Before you get started

Can I customize the same post for different channels?

Yes. Use the shared content as a starting point and adjust supported destination-specific settings before publishing.

Can I bulk-import email campaigns?

No. Email campaigns belong in Email marketing, where subscribers, sender verification, and unsubscribe handling can be reviewed.

Does scheduling guarantee publication?

Provider permissions, account health, media requirements, and availability can affect publishing. Postly reports destination outcomes so you can address failures.

One workspace. Related products that fit together.

Give each format the attention it needs while sharing your workspace, team, media, and campaign context. Choose the product for the job; keep the work connected.