STUDY 01October 2026
Publishing consistency
How often sampled accounts publish, and how activity is distributed through the month.
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Monthly social media report · October 2026 · Monthly edition
Social Media Publishing Report — October 2026
Source: Postly Research. Anonymized retained publishing and compatible analytics observations for October 2026 (UTC). Completed 2026-11-01. Each result states its eligible sample and definition.
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Each report explains the item, shows the measured comparison and result, and gives practical recommendations. These are the full chapters included in the complete download.
Monthly findings - October 2026
Publishing consistency
How often sampled accounts publish, and how activity is distributed through the month.
Read findings · Individual PDF →
Monthly findings - October 2026
Platform mix
The publishing destinations represented in the study and their observed delivery volumes.
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Monthly findings - October 2026
Content formats
The image, video, text, and mixed-media formats found in the publishing sample.
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Monthly findings - October 2026
Publishing times
When sampled deliveries were published, grouped by UTC hour.
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Monthly findings - October 2026
Publishing presets
Explicit saved settings and image ALT presence in source records with verified monthly publications.
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Monthly findings - October 2026
Placement choices
Saved placement choices associated with verified publications in the reporting month.
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Monthly findings - October 2026
Cross-platform distribution
Single-platform versus multi-platform source posts with verified monthly deliveries.
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Latest monthly edition: October 2026
How we measure →Browse previous editions
View the full archive →Fresh findings arrive every month. Come back on the 1st for the latest report, or explore past editions and their free PDFs here. Each monthly edition covers the previous completed month (UTC).
01
Read the evidence
Every available finding includes its reporting period, sample size, and measurement definition.
02
Understand the limits
Postly users are a sample of publishers. Different platforms, post ages, and audiences need careful interpretation.
03
Try one useful change
Take a finding into your own workflow with a free experiment, planning, or reporting template.
Monthly evidence series
Monthly editions · 11 study formatsSTUDY 02October 2026
Platform mix
The publishing destinations represented in the study and their observed delivery volumes.
STUDY 03October 2026
Content formats
The image, video, text, and mixed-media formats found in the publishing sample.
STUDY 04Awaiting eligible data
Engagement benchmarks
Observed post interactions, kept separate by platform and measurement definition.
STUDY 05Awaiting eligible data
Click-through benchmarks
Click-through measurements where clicks and impressions are both recorded for the same destination.
STUDY 06Awaiting eligible data
Content momentum
Change in recorded interactions for the same post destinations across consecutive monthly snapshots.
STUDY 07Awaiting eligible data
Audience growth
Net audience change for accounts with compatible start and end snapshots.
STUDY 08October 2026
Publishing times
When sampled deliveries were published, grouped by UTC hour.
STUDY 09October 2026
Publishing presets
Explicit saved settings and image ALT presence in source records with verified monthly publications.
STUDY 10October 2026
Placement choices
Saved placement choices associated with verified publications in the reporting month.
STUDY 11October 2026
Cross-platform distribution
Single-platform versus multi-platform source posts with verified monthly deliveries.
From a finding to your next campaign
A busy publishing hour is not automatically the best time to post. A popular format is not guaranteed to grow your audience. Use these studies to ask better questions, then test the answer with your own content.