STUDY 01Awaiting eligible data
Publishing consistency
How often sampled accounts publish, and how activity is distributed through the month.
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Evidence → Understanding → ActionFree to read and share
Complete edition · All reports · October 2026
Social Media Publishing Report 2026
Anonymized publishing evidence from 47,388 posts with verified publications and 165,158 destination deliveries. All seven reports in one edition: findings, comparisons, full tables and recommendations.
Read all reports & download complete PDF →Individual reports
Each report explains the item, shows the measured comparison and result, and gives practical recommendations. These are the full chapters included in the complete download.
Platform distribution
Platform use: where publishing effort goes
Facebook leads delivery volume, while Instagram reaches more destination accounts. Those are different planning signals.
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Content formats
Content formats: images carry the production load
Images dominate stored source media. Video remains a substantial workload; format popularity does not establish a performance winner.
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Publishing presets
Publishing presets: the settings behind the posts
A platform-by-platform audit of saved publishing choices, with accessibility, distribution, interaction and conversion checks.
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Placement choices
Reels, Stories and feed: separate the placements
The recorded Instagram and Facebook placement choices show why video, feed and Story should be tracked separately.
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Distribution workload
Cross-platform publishing: budget beyond the source post
Nearly a quarter of eligible source posts reached multiple platforms, and delivery work exceeds the source-post count.
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Publishing frequency
Posting frequency: the typical account differs from the busiest
September account-level medians reveal a much more modest cadence than headline delivery totals suggest.
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Publishing times
Publishing times: the busiest hour is not a growth prescription
A complete September UTC distribution provides operational context for scheduling and a clearer basis for audience-local timing tests.
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Complete publishing report available now. Monthly benchmarks appear as their data requirements are met.
How we measure →01
Read the evidence
Every available finding includes its reporting period, sample size, and measurement definition.
02
Understand the limits
Postly users are a sample of publishers. Different platforms, post ages, and audiences need careful interpretation.
03
Try one useful change
Take a finding into your own workflow with a free experiment, planning, or reporting template.
Monthly evidence series
Monthly editions · Eight study formatsSTUDY 02Awaiting eligible data
Platform mix
The publishing destinations represented in the study and their observed delivery volumes.
STUDY 03Awaiting eligible data
Content formats
The image, video, text, and mixed-media formats found in the publishing sample.
STUDY 04Awaiting eligible data
Engagement benchmarks
Observed post interactions, kept separate by platform and measurement definition.
STUDY 05Awaiting eligible data
Click-through benchmarks
Click-through measurements where clicks and impressions are both recorded for the same destination.
STUDY 06Awaiting eligible data
Content momentum
Change in recorded interactions for the same post destinations across consecutive monthly snapshots.
STUDY 07Awaiting eligible data
Audience growth
Net audience change for accounts with compatible start and end snapshots.
STUDY 08Awaiting eligible data
Publishing times
When sampled deliveries were published, grouped by UTC hour.
From a finding to your next campaign
A busy publishing hour is not automatically the best time to post. A popular format is not guaranteed to grow your audience. Use these studies to ask better questions, then test the answer with your own content.