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Analytics & insights

Paid ads reporting

See where your advertising spend goes.

Understand which campaigns spent your budget, why delivery may be limited and what to investigate next. Keep platform conversions separate from your own customer outcomes, with clear dates and evidence.

Google and Meta Ads are live for Pro and Enterprise, plus LTD with API access. Provider permissions apply; ad spend is separate.

Illustrative ad comparison showing spend, response and conversion metrics.
Illustrative reporting view · No customer data
Built for businesses & agenciesClear reporting contextComparisons you control

01

Follow Google and Meta campaign spend

Review account totals, campaign breakdowns and daily results alongside the previous period. Billing balances can include payments, taxes and earlier activity; they are not the same as selected-period ad spend.

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02

Review delivery before changing spend

Inspect available delivery reasons, bidding settings, keywords and search terms for Google, or reach, frequency and placements for Meta. Evidence-based next steps distinguish a reason to wait from a restriction to investigate.

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03

Bring your customer outcomes

Import attributed visits, signups, activations and purchases separately from platform conversions. Stable event IDs prevent repeated imports from inflating results; revenue stays separated by currency.

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04

Compare ads and decide what to test

Select ads across accounts and supported networks. Compare CPC, CPA, CTR, CPM and available ROAS with concise insights and clear measurement context. This is observational analysis, not a controlled A/B test.

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05

Save and share useful results

Save dated account snapshots. Export all matching ads across pages, up to 1,000, as CSV or PDF with reporting context. Fetch timestamps and missing-data labels help readers understand the figures.

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A little more clarity

Questions about paid ads reporting

Does connecting give Postly control of my budgets?

Connecting an account will not automatically launch ads or change spending. Reporting and ad management are separate workflows. Google and Meta Ads creation and management are live, with explicit review of campaign settings and budgets.

What happens if I disconnect?

Future reporting refreshes stop. Saved reports remain, and your separate social publishing connections are unaffected.

Are conversions unique customers?

No. Platform conversions reflect provider attribution settings and can overlap. Customer outcomes are a separate import using your supplied campaign attribution, not an automatic connection to your product or CRM.

Less reporting friction. More perspective.

Make your next marketing decision a clearer one.

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Google Ads reporting →