Postly for Instagram
Create and schedule visual campaigns with destination controls, tagging, first comments, supported comment and Instagram Direct automation, CRM handoff, approvals, and mobile reminders.
Where you can publish
Content formats
Plan your first publish
Connect an eligible Instagram professional account to Postly, prepare the caption and media, and choose the post format and publishing time. Use bulk posting for a prepared batch or Auto Post for ongoing source-based content. Review account permissions and format requirements before enabling a schedule.
Plan a product launch with a carousel, a Reel, and a Story. Prepare each format separately, check the Reel thumbnail and first-comment settings where available, and preview the content before scheduling.
Inside your publishing workspace
Save named presets for your Instagram workflows, choose a preset when preparing content, and review the settings before publishing. Create, rename, and manage presets in your workspace.
Presets supply reusable defaults. Review content-specific settings and account permissions for every post.
You can also apply presets across organization workspaces where you have permission to manage them.
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on Instagram.
Choose an eligible connected professional account and select Reel in Instagram settings.
Upload the video, write the caption, and select the thumbnail frame with the thumbnail-offset control.
Review available tags, collaborators, and comment settings, then preview and schedule.
Keep in mind: For audio that must be added inside Instagram, use the mobile-notification workflow below and complete the share in Instagram.
Select Feed and arrange your carousel media in the order you want people to swipe.
Write a caption that explains the story. Add eligible people or product tags and prepare the first comment.
Check every slide's crop and readability, review the grid plan, and schedule after approval.
Keep in mind: Product tagging depends on account and catalog eligibility; follow the product-tagging guide for setup.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your Instagram content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Select eligible products in Preview, review the creative and commerce context together, then publish or schedule through the platform-specific product-tagging flow.
Select products from an eligible connected catalog, place product tags on supported images or videos in Preview, and publish the tags with the Instagram post.
Tag from Preview
Add, position, review, and remove product tags while checking the post preview.
Use an eligible catalog
Choose products available to the connected Instagram professional account and approved Shop.
Preserve your publishing flow
Product tagging is optional; regular Instagram publishing and scheduling continue unchanged.
Eligibility: Requires the Pro Plan or Enterprise, an eligible Instagram professional account, an approved Instagram Shop, a connected catalog, supported media, and Meta product-tagging permission.
Explore Instagram publishing
Platform settings reference
Open Platform settings in the composer to tailor the post for Instagram. Available options can depend on the selected account, content type, and API rules set by Instagram.
Choose Feed, Story, or Reel for each Instagram post.
Add a first comment, generate it with AI, and build follow-up comment replies.
Tag Instagram accounts in supported posts.
Add Instagram product tags so shoppable content is prepared as part of the publishing workflow.
Add collaborators to eligible Instagram posts.
Choose the video frame used as the Reel thumbnail with the thumbnail-offset control.
Control whether comments are allowed where Instagram supports it.
Use Postly CRM to match supported Instagram comments or Direct messages, respond automatically, and hand the conversation to your team.
Publish once or create a recurring Instagram schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Check the account, video, thumbnail, audio and final publishing method before scheduling an Instagram Reel with Postly.
Frequently asked questions
Yes. Choose Feed, Story, or Reel in Instagram settings, attach the required media, and select the publishing time.
Yes. Product tagging is included in the Instagram publishing workflow for eligible shoppable content.
Use Postly's mobile notification workflow. At the scheduled time, open the prepared Reel in Instagram, select the audio, and complete the share.
Yes, with notification-assisted sharing in the Postly mobile app. Direct automatic publishing depends on Instagram account and API eligibility.
Yes. Postly CRM can respond to supported Instagram comments and Direct messages using configured rules, preserve the source context, and move the conversation into the CRM inbox.
Delete from Postly, DELETE /posts/{postId}, and postly_delete_post remove only the post in Postly. Live content remains on every platform. Save live links and provider IDs before removing the post. Instagram does not allow deletion through Postly. Delete feed posts, carousels, Reels and Stories directly in Instagram.
One feed image creates a photo post. Two to ten feed images create one swipeable Instagram Image Carousel. Unlike Facebook Linked Carousel, there is no separate destination URL on each image. The ten-file limit applies to the selected feed media.
Postly groups the feed images into one image post or carousel and publishes each video separately as a Reel. It does not currently combine images and videos into one mixed carousel, even though Instagram supports that format.
One video per published Reel. Select up to ten videos in the Reel selection to publish separate Reels; they are not joined into one video. Images cannot be used as Reel attachments.
One image or video per published Story. Select up to ten files in the Story selection to publish separate Stories; this is not a carousel. Story availability depends on account eligibility.
Postly supports JPEG and PNG directly, up to 8 MB per image. You can also upload other supported image formats; the editor converts them when needed. Feed image ratios are 4:5–1.91:1. Use 9:16 for Stories and review each placement before publishing. MP4 or MOV. Reels: 3 seconds–15 minutes, maximum width 1920 pixels; 9:16 recommended. Postly allows up to 1 GB, subject to your plan. For reliable preparation, keep Reels at 300 MB or less: Meta’s current media reference lists 300 MB, while its example collection lists 1 GB. Stories: prepare 3–60 seconds, up to 100 MB. Videos are not automatically trimmed or compressed.
Up to 10 images. Multiple images publish as one Instagram carousel. Videos publish separately as Reels. Select up to 10 files per placement; each Reel video or Story file publishes separately.
Upload supported image formats, including JPEG and PNG. In the editor, Postly automatically converts supported images when a destination needs a different format, while keeping compatible images unchanged. Use Fix images in the channel preview for remaining size or aspect-ratio issues, then review the result. Repairs are checked again. Tiny originals, unreadable files and images that still exceed requirements need replacing or manual export. Enlarging cannot restore missing detail. Videos are not automatically compressed or re-encoded.
Review each destination separately. A successful destination should not be republished just because another failed. If the result is unconfirmed, check the live destination before retrying to avoid duplicates. Correct rejected media and retry only the affected destination.
Attach the video, select Reel in Instagram settings, and use the thumbnail-offset control to choose a video frame. Review the preview before scheduling the Reel.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.