Basic Rules
Only Instagram Business/Professional Accounts are published from the web. You can publish to Profile and Creator accounts from the Mobile app.
Instagram connects via your Facebook Account.
Must have a Facebook account
Must have a Facebook page you have admin access
Full admin access is required, Content admin and others are not allowed.
Connect your Facebook account to the Instagram Account Center
Link your Instagram account to a Facebook page.
CONTENT PUBLISHING
Publish Texts, Images and Videos.
Publish Carousel Images (up to 10 images)
Publish to profiles, pages, reels and stories
Tagging on posts, images, and stories
Bulk upload and publish posts.
PERSONAL PROFILES
To publish a post to your personal profile, you have to publish the post via the web or mobile app to other platforms (pages and groups) and use the mobile app’s Share Post feature to share to your personal Profile (News Feed, Chat, etc)
The official Meta API does not allow direct posting to Facebook and Instagram Profiles
Please accept all permissions while connecting your account
Note that logging out of your social platforms, changing your social media account password, or login details will affect your connections here, reconnect to ensure a good experience.
Some account connections expire every 60 days, ensure to reconnect your account periodically for a good experience.
Reconnecting your account does not affect already scheduled posts, they will still be published at the scheduled time.
Content Specification
Video must be MP4 or MOV
Instagram Stories and Reels video must be 1080 x 1920 px
The maximum length of the Instagram Reels video is 90 seconds.
The maximum length of the Instagram Stories video is 60 seconds
Note that Instagram Reels and Stories cannot be published at the same time.
See the screenshot for an illustration
How to connect your Instagram account
STEP 1: INSTAGRAM ACCOUNT CENTER
Connect your Facebook account to your Instagram Business Account Center. Go to your Instagram Settings.
Go to Account Center
Choose a Facebook Page from your Pages that you’d like to connect to.
You can also do this from the Meta account center – https://business.facebook.com
STEP 2: LINK INSTAGRAM ACCOUNT TO FACEBOOK PAGE
Link your Instagram account to a Facebook page.
Make sure your Instagram Business account is linked to a Facebook Page. This is most important as Instagram will never display if this is not done.
STEP 3: CONNECT MULTIPLE ACCOUNTS
Connecting Multiple Accounts
Instagram connects via Facebook only.
You would have to follow the same steps you did for connecting the first one.
The Instagram account is not connected directly from the Instagram connection window of the Platform page on the Postly dashboard.
You can connect all your Instagram accounts to the same Facebook account. You would need to link each Instagram account to a Facebook page though. If you do this then, once you connect the Facebook account on Postly, all your Instagram pages would show up.
Or you connect them to different Facebook accounts. If you do this then you would need to sign in to the Facebook accounts and switch on the browser to be able to connect the Instagram accounts on Postly.
