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Best social media management tools

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    Social media content formats

    TikTok publishing:

    1. a. TikTok Post: video up to 4GB and 10 mins: MP4-recommended, WebM, Mov and 1080 x 1920 px.
    2. b. Note: When posting on TikTok, remember that the platform only displays the content written in the title field. Please ensure to include all necessary details in the title field to effectively communicate your message.

    YouTube publishing:

    1. a. YouTube Post: video up to 10GB.
    2. b. YouTube Shorts are automatically published. YouTube Shorts can be up to 60 seconds in length. Videos must be in a vertical orientation with a 9:16 aspect ratio.
    3. c. Add 1st comment to YouTube posts (also known as Description).

    Facebook publishing:

    1. a. Multiple Images & Videos, Links.
    2. b. Facebook Carousel Post with up to 10 images and image links.
    3. c. Supports Image and Video upload via Links.
    4. d. At the moment, you cannot publish images and videos at the same time on Facebook. If you combine them, then only the video will be published, as the API will remove the image.
    5. e. Facebook First Comment: This feature is not available yet.

    Facebook image types:

    1. a. The image must be less than 8MB in size. Format: JPEG, PNG, GIF.
    2. b. Image formats: PNG, JPEG, GIFs, etc. You can publish up to 10 images in one post.
    3. c. Aspect ratio: Must be within a 4:5 to 1.91:1 range.
    4. d. Minimum width: 320 - will be scaled up to the minimum if necessary.
    5. e. Maximum width: 1440 - will be scaled down to the maximum if necessary.
    6. f. For full specification, please check the link: Facebook Image specification. Please note that uploading via Postly is managed by the Facebook API and will provide a different experience than upload via the Facebook platforms.

    Facebook video:

    1. a. Facebook post: video up to 10GB and 4 hours.

    Facebook Reels:

    1. a. Facebook Reels: video up to 10GB and 90 secs: MP4, 1080 x 1920 px and aspect ratio of 9:16.

    Facebook Stories:

    1. a. Facebook Stories: video up to 10GB and 60 secs: MP4, 1080 x 1920 px and aspect ratio of 9:16.
    2. c. You can publish only one Image. Multiple-images post is not supported.

    Facebook Carousel:

    1. Now you can publish up to 10 images with associated links to help boost your business awareness and sales.
    2. Key benefits of Facebook Carousel posts are:
    3. 1. Boost engagement: Keep your audience engaged and scrolling with a captivating carousel.
    4. 2. More reach: More engagement means more reach, likes, and shares!
    5. 3. Drive conversions: Link each carousel card to your website or landing page, making it easy for your audience to take action!
    6. 4. Save time: No need to post multiple times. Schedule and automate your carousels in advance for consistent, eye-catching content.

    Instagram publishing:

    1. a. Multiple Images & Videos.
    2. b. Instagram Carousel Post with up to 10 images.
    3. c. Tag users.
    4. d. Add 1st comment to posts.
    5. e. Image with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5.
    6. f. For full specification, please check the link: Instagram Image specification. Please note that uploading via Postly is managed by the Facebook API and will provide a different experience than upload via the Instagram platforms.

    Instagram Post:

    1. a. Video must be MP4 or MOV.
    2. b. Instagram Post: video up to 1GB, min 3 secs, max 15 mins, 1080 x 1920px.
    3. c. All Instagram Video posts under fifteen minutes will be automatically published as Reels. Instagram Reels guide.

    Instagram Reels:

    1. a. Video must be MP4 or MOV.
    2. b. Instagram Reels: video up to 1GB, min 3 secs, max 15 mins, 1080 x 1920px.

    Instagram Stories:

    1. a. Video must be MP4 or MOV.
    2. b. Instagram Stories: video up to 100MB, min 3 secs, max 60 secs, 1080 x 1920px.

    Twitter publishing:

    1. a. Twitter Post: video up to 512MB, min 0.5 secs, max 140 secs.
    2. b. Images up to 5MB.
    3. c. You can upload up to 4 Images per tweet. If you have a Thread, then each tweet on the Thread can contain 4 images.
    4. d. Publish Single Tweets and Threads. Threads are automatically generated - user can edit on Preview page.
    5. e. Publish Twitter Polls.
    6. f. Tag users.

    LinkedIn publishing:

    1. a. LinkedIn Post: video up to 5GB.
    2. b. Publish up to 9 Images per post.
    3. c. Images up to 5MB.
    4. d. Publish Polls.

    Google Business Profile:

    1. a. Publish only one image at a time.
    2. b. Does not allow video posts at the moment due to API restrictions.

    Pinterest publishing:

    a. Publish Images and Videos.
    b. Supported media formats: MP4-recommended, WebM, Mov.

    Reddit publishing:

    1. a. Publish Images and Videos.
    2. b. Reddit will publish a post description message if ONLY a text post was made.
    3. c. If you make a text and image or video post, Reddit will remove the text and publish the image or video.
    4. d. Supported media formats: MP4-recommended, WebM, Mov.

    Telegram publishing:

    1. a. Publish Images and Videos.
    2. b. Publish a maximum of 9 images per post.
    3. c. Supported media formats: MP4-recommended, WebM, Mov.
    4. d. Publish content via the default @postly_bot.
    5. e. Publish content via a customized Telegram Bot (check Telegram platform connection page to customize a bot).

    Blogger publishing:

    1. a. Publish Text, Images and Videos.
    2. b. Supported media formats: MP4-recommended, WebM, Mov.

    RSS Feed publishing:

    1. a. Publish RSS Feed content.

    WordPress publishing:

    1. a. Publish blog posts to wordpress.com and hosted WordPress sites.

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    Links scheduler

    Publish image and video links:

    1. a. Use direct link - that accesses the image or video directly: e.g. This is an example of a direct Video URL: https://myvideo.com/cat.mp4
    2. b. YouTube video URLs are NOT recommended for publishing to TikTok and Instagram. Please use other video platforms.

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    Platform connection permissions

    Platform connection permissions:

    1. a. You must be a Super Admin (LinkedIn), Admin (most platforms), Manager(Google Business Profile), Channel owner (YouTube) to the accounts. Content Admin and other sub-admin roles are not allowed.
    2. b. Please accept ALL permissions while connecting your account.
    3. c. Some account connections expire every 60 days, ensure to reconnect your account periodically for a good experience.
    4. d. Reconnecting your account does not affect already scheduled posts, they will still be published at the scheduled time.
    5. e. Note that logging out of your social platforms, changing your social media account password, or login details will affect your connections here, reconnect to ensure a good experience.

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    Multiple accounts connection

    Multiple accounts connection:

    1. a. Some platforms do not allow multiple accounts on the same browser session.
    2. b. You would have to first sign in to all your Facebook accounts on a different browser tab and then switch to each to connect it to Postly.
    3. c. Alternatively, you can sign in/sign out to one account at a time, while connecting each to Postly.


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    Recurring Post

    Recurring Post empowers you to set up recurring post schedules effortlessly. Automate your content distribution, so you can focus on what truly matters - engaging with your audience.

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    Bulk post

    Bulk posting allows you to plan and schedule up to 500 posts across various platforms simultaneously. Imagine the time you'll save and the consistency you'll achieve in your social media presence!

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    White-label solution

    Switch to your branding and launch a seamless White-Label social media management service at no extra cost with our Growth, Expansion and Scale plans.

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    Mobile App

    Get the full experience of Postly on the go! Publish and share your posts to Facebook Groups, Feeds, Chats, Instagram, Twitter, LinkedIn, WhatsApp, Slack, Email etc.

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    Postly cloud

    With Postly Cloud, you gain access to a unified media storage and management system. It plays a vital role for managing the image and video links for Bulk Post processing services.

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    Approval workflow

    The workflow facilitates better communication and collaboration among team members, or with clients. Everyone involved is aware of their responsibilities, which simplifies coordination.

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    RSS Feed scheduling

    Seamless Automation: Set it and forget it! Our scheduler automatically publishes your fresh RSS Feed content to your favorite social media platforms at the perfect times, ensuring your audience never misses a beat.

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    Facebook carousel

    The ultimate tool to supercharge your social media strategy! Now you can publish up to 10 images with associated links to help boost your business awareness and sales.

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    Media library

    Your gateway to creative excellence.

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    Dive deep into your social media performance.

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    Link preview

    Supercharge your social media presence with our Link Preview.

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    Post preview

    Previews show how posts will look on selected platforms.
    1. Manage media (add or edit text, image, video).
    2. Manage and Auto fix faulty images.
    3. Manage Twitter threads.

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    Republish a post

    Republish a Post. You can now repurpose your already published posts.
    1. This duplicates an already published post
    2. Text, images and video uploaded all intact.
    3. Edit and reschedule as a regular or a recurring post..

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    Reschedule failed posts

    You can reschedule a post to failed target platforms with a few clicks, without having to recreate the post content afresh.

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    Share a post

    Amplify your voice and extend your reach by sharing your posts seamlessly across various platforms

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    Pause a post or all campaigns

    You can pause individual Posts from publishing, you can also pause all Campaigns from the Workspace Settings page.

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    Delete posts

    You can delete draft, scheduled or published posts, either individually or in batches. In the case of published posts, the posts will also be deleted from the Platforms.

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    Organize, schedule and monitor all social media activities with workspaces.

Link Tools

Postly AI

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    AI Chat

    Free AI Chat to boost your content research

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    AI Assist

    Your AI-powered writing assistant.

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    Blog writer

    Blog Writer generates well-researched and SEO-friendly content in the blink of an eye. Just choose your topic, and let the AI do the heavy lifting.

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    Digital ads writer

    Digital ads writer powered by AI.

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    Post writer

    Post Writer harnesses the latest in AI technology to craft posts that are engaging, informative, and tailored to your style.

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    Sales-copy writer

    Sales-copy writer powered by AI.

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