Postly analytics is where publishing activity becomes decision-making. The goal is not just to see numbers. It is to understand what shipped, where it landed, and what should happen next.
Plan availability
CSV exports remain available on every plan. PDF exports, branded client reports, best-time-to-post recommendations, and daily digests require Pro. Weekly email digests remain available to eligible paid and lifetime accounts. Campaign and analytics PDF reports use workspace report branding, with optional per-report overrides. See Campaign reports for setup.
Supported dashboard reports
Use Overview, Audience, Content, and Source Health to review supported metrics, top content, connection health, freshness, and missing data. Open a platform report for the detail behind a total:
| Platform | Available reporting |
|---|---|
| Page audience, visibility, interactions, reactions, and post performance | |
| Account and content insights, visibility, interactions, and available audience data | |
| LinkedIn Pages | Page visibility, followers, engagement, and post performance |
| LinkedIn profiles | Supported member post metrics, subject to granted permissions and provider coverage |
| Threads | Account views, likes, replies, reposts and quotes; current followers and available demographics; lifetime post insights including shares |
| TikTok | Video views, likes, comments, shares and engagement; followers, following, profile likes and public video totals (reconnect in Connections to grant audience access if needed) |
| X | On-demand account and post metrics, subject to provider access and usage charges |
| Account and Pin impressions, engagement, saves, and clicks where returned | |
| YouTube | Channel and video views, engagement, watch time, subscribers, and available audience reports |
| Google Business Profile | Location visibility, customer actions, and available search keyword reports |
X is excluded from automatic overviews and email digests because X charges for analytics resources. Missing or unsupported metrics are not proof of zero activity. Provider date ranges, latency, permissions, and privacy thresholds vary.
Threads analytics is live
Threads analytics is available to all users subject to existing plan and workspace permissions. Reconnect your Threads account through Connections to grant the newly approved insights permission, then open Analytics → Platforms → Threads. Existing connections do not gain the permission automatically.
Account insights cover the selected dates and support comparisons where data is available. Post insights show lifetime totals for posts published in that period. Followers are a current snapshot, not historical follower growth; demographics appear only when available. CSV and PDF exports contain the posts loaded on screen, and existing export entitlements apply. Supported Threads data also appears in Overview, Audience, Content, and eligible digests.
For other reporting surfaces, see Campaign reports, Bio Pages, and Link tracking. Paid ads reporting remains subject to its separate launch approval.
Questions to answer with analytics
- Which channels are publishing most consistently
- Which campaigns created the strongest engagement or response
- Whether a post published successfully across every destination
- Which content formats are worth repeating
- Which workspaces or clients need attention next
Recommended reporting flow
- Start with the workspace that owns the campaign.
- Review publishing activity first so you know what actually went live.
- Select the supported account and date range. For campaign reporting, use Reports: its date filter selects content by creation date, while provider metrics can represent lifetime totals.
- Compare strong and weak posts before changing next week's schedule.
- Turn the findings into a reusable template, recurring format, or approval adjustment.
For teams using API or MCP, analytics is most useful when it closes the loop. Do not stop at "post created" or "post published." Use the available account and post analytics endpoints for supported sources; do not assume every dashboard report is exposed through the API.
Useful analysis habits
Compare by campaign, not just by post
A single post can perform well or poorly for temporary reasons. Campaign-level review is more useful because it shows whether the message held up across several formats and destinations.
Separate delivery issues from content issues
If a post underperformed because it failed to publish on one destination, treat that as an operations problem first. If delivery was healthy and the response was weak, treat it as a content or targeting problem.
Reuse what worked
Use strong posts as input for:
- new templates
- recurring posts
- future bulk imports
- AI-assisted rewrites
- variant testing across channels
Suggested reporting cadence
| Cadence | Best for | What to check |
|---|---|---|
| Daily | Fast-moving campaigns | Publish status, failures, urgent responses |
| Weekly | Most teams | Top-performing posts, weak channels, next campaign changes |
| Monthly | Leadership and clients | Trend lines, campaign wins, repeatable formats, account health |
Where analytics fits with the rest of Postly
- Publishing tells you what was scheduled and delivered.
- Analytics tells you what happened after delivery.
- Templates and recurring posts help you apply the learnings.
- API and MCP let you pull those learnings into your own tools or AI workflows.