Use Share as Reel and Share to Feed with the same video so people can find one Reel in both places. For example, schedule a short product demo as a single Reel and make it easy for visitors to find when they open your profile. Instagram controls the final display.
Dashboard
- Select your connected Instagram professional account and attach the video.
- In Instagram settings, turn on Share as Reel and Share to Feed. Use the same single video in both previews.
- Leave Share to Story off unless you also want a Story. Review the post and publish now or schedule it.
For Reel only, turn off Share to Feed. If you assign different media to Feed, Postly publishes it separately.
CSV and Google Sheets
Include instagram in platforms, attach the video, and set the sharing columns as follows.
| Column | Value |
|---|---|
share_to_instagram_reel | yes |
share_to_instagram_feed | yes |
share_to_instagram_story | no |
If your Google Sheet uses an older template, open Extensions → Postly → Setup Template to get the current columns. Validate your rows before publishing.
API and MCP
For POST /v1/posts, use these values inside the Instagram entry's platform_posts[].settings. Use the same settings when creating an Instagram post through MCP.
{
"identifier": "instagram",
"share_as_reel": true,
"share_to_feed": true,
"share_as_story": false
}
With the same single video in both placements, Postly publishes one Reel and requests Feed visibility. Existing integrations can still use reel_share_to_feed or the CSV column instagram_reel_share_to_feed to request Feed visibility for a Reel. See the API post creation guide for the rest of the request.
For Facebook, see Facebook publishing formats.
To publish the same video on Facebook and Instagram in one submission, follow the Feed, Reel, and Story example.
Tag people and invite collaborators
Open Post Preview → Instagram → Settings. In Tagged People, enter public accounts such as @partner. Postly sends people tags on Feed photos, Reels and Stories. For a carousel, the first eligible image carries the tags. You can separately type a mention into the caption.
Use Collaborators to invite up to three public Instagram accounts on a Feed photo, carousel or Reel. Each account accepts the invitation in Instagram. For example, tag a photographer in the media and invite the brand as a collaborator if it should co-author the post.
Audio in scheduled Reels
Upload a finished video with your voiceover or a soundtrack you have permission to use. Postly publishes the audio included in the video.
Select a professional Instagram account, attach one video, turn on Share as Reel, and open Instagram Settings → Add music in the dashboard or Postly app. Authorize Facebook for the Page linked to that professional Instagram account. If you publish through the API or MCP, open Channels, expand the Instagram account, and choose Connect music & product tags → Connect Facebook. After connecting, use Copy audio ID to look up a track for the selected account. Browse Music or Original sounds, preview a track when available, select it, and schedule or publish. The selected track displays in Settings, and you can change or remove it before publishing. Meta controls which tracks and previews are available for your account. If the initial list is short, search by track or artist and check both tabs. Check the finished mix on the published Reel.
The native Instagram editor is available for library tracks and interactive effects outside Meta’s publishing API. Finish that version in Instagram. Instagram Reel creation guide · Meta Instagram Audio API
Choose your Reel cover
Open Instagram Settings → Cover image before you schedule. Postly pulls suggested snapshots from your video. Enlarge a frame to check how it looks, then choose Use. For a recipe Reel, try a frame that shows the finished dish. You can also upload a designed cover or select a different frame.
The cover is the still image viewers see before playing the Reel. Instagram can crop it differently on the profile grid. See the video cover guide for Facebook Page feed videos, YouTube, LinkedIn, Pinterest, Telegram, and TikTok.