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Bluesky publishing knowledge base

Schedule Bluesky posts, threads, languages, tags, and content labels

Schedule Bluesky text, image, and video posts, build connected thread replies, and add tags, language tags, and supported content self-labels for the selected account.

Where you can publish

  • Connected Bluesky accounts
  • AT Protocol audiences
  • Creator and brand communities

Content formats

Single Bluesky postsBluesky threadsImage postsVideo posts

Current platform capabilities

Everything Postly supports for Bluesky

This list is loaded from Postly's central platform catalog so the website, feature directory, pricing page, and knowledge base stay aligned.

  • Text, image, and video posts
  • Connected Bluesky threads
  • Tags
  • Language tags
  • Supported content self-labels
  • One-off and recurring schedules

Workspace capabilities included with every channel

Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.

Plan, schedule, and publish

Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.

Create with AI

Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.

Work as a team

Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.

Manage media

Upload from the media library, preview each channel, and use built-in image and video preparation tools.

Publish at scale

Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.

Measure and improve

Review publishing results and channel analytics, then use the findings to improve future content.

Platform settings reference

Every Bluesky publishing control

Open Platform settings in the composer to tailor the post for Bluesky. Available options can depend on the selected account, content type, and API rules set by Bluesky.

Thread replies

Turn a longer idea into a connected Bluesky thread.

Tags

Add relevant tags to organize and describe the post.

Language tags

Declare the languages used in the post.

Content labels

Apply supported self-labels to sensitive or categorized content.

Schedule

Publish once or create a recurring Bluesky schedule.

Step-by-step

How to publish on Bluesky with Postly

  1. STEP 1

    Connect your channel

    Open Social Accounts, choose the platform, and complete the platform's authorization flow.

  2. STEP 2

    Create or import content

    Write a post, generate a draft with AI, reuse a template, or add content in bulk.

  3. STEP 3

    Open platform settings

    Choose the destination, format, audience, engagement, link, and media options available for this channel.

  4. STEP 4

    Preview and review

    Check the channel preview, resolve media guidance, and send the post through approval when needed.

  5. STEP 5

    Publish or schedule

    Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.

Keep learning

Related Bluesky publishing guides

Frequently asked questions

Bluesky publishing FAQ

Can Postly schedule Bluesky threads?

Yes. Add connected thread replies before scheduling.

Can I add language and content labels?

Yes. Bluesky-specific settings include language tags and supported self-labels.

Can Bluesky posts recur?

Yes. Postly supports recurring Bluesky schedules.

Start publishing on Bluesky

Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.