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Postly for Bluesky

Bluesky scheduler for posts and threads

Publish concise posts and connected threads with media, language tags, content labels, recurring schedules, and cross-channel planning.

Bluesky publishing illustrationAn illustrated threads preview with a content calendar and review checklist. A conceptual workflow, not a product screenshot.BlueskyCONTENT PLANCreate. Review. Schedule.Your next post starts here
Bluesky publishing workflow · Illustration

Where you can publish

  • • Connected Bluesky accounts
  • • AT Protocol audiences
  • • Creator and brand communities

Content formats

Single Bluesky postsBluesky threadsImage postsVideo posts

Plan your first publish

How do I schedule Bluesky posts and threads?

Connect Bluesky, prepare the post and media, and add connected replies when needed. Review language tags, content labels, and the preview, then select a publishing time for the post or thread.

A practical example

Share a research finding in a short thread with a summary, supporting context, and a source link. Check language and content labels before scheduling.

Before you schedule

  • Confirm the intended Bluesky account.
  • Preview media and connected replies.
  • Choose accurate language and content labels.
  • Check the final published sequence.

Inside your publishing workspace

Bluesky publishing presets

Save named presets for your Bluesky workflows, choose a preset when preparing content, and review the settings before publishing. Create, rename, and manage presets in your workspace.

  • Language tags
  • Content labels

Presets supply reusable defaults. Review content-specific settings and account permissions for every post.

You can also apply presets across organization workspaces where you have permission to manage them.

Illustration of selecting a named preset, reviewing platform controls and preparing a post. Example settings, not a dashboard screenshot.Publishing PresetsPUBLISHING PRESET · EXAMPLECampaign defaultsBlueskyLanguage tagsContent labelsReview each postChoose preset → Review settings → Prepare post
Illustrated dashboard workflow · Example settings

Put it into practice

Get more from Bluesky

Follow these focused guides for the formats and publishing decisions that matter on Bluesky.

GUIDE 01

Build a Bluesky thread

  1. Choose your connected Bluesky account and write the opening post.

  2. Add connected replies and distribute supporting media across the sequence.

  3. Preview each post and schedule the finished thread.

Keep in mind: Keep the opening useful even when a reader sees it without the rest of the thread.

GUIDE 02

Set languages and content labels

  1. Review the language used in the post and set the matching language tags.

  2. Add relevant tags and any supported self-labels that describe sensitive content.

  3. Check the labels alongside the media preview before publishing.

Keep in mind: Choose labels that describe the content accurately.

Explore publishing guides for other platforms

Current platform capabilities

Everything Postly supports for Bluesky

Explore the publishing formats, creative tools, and controls available for your Bluesky content.

  • Text, image, and video posts
  • Connected Bluesky threads
  • Tags
  • Language tags
  • Supported content self-labels
  • One-off and recurring schedules

Workspace capabilities included with every channel

Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.

Plan, schedule, and publish

Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.

Create with AI

Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.

Work as a team

Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.

Manage media

Upload from the media library, preview each channel, and use built-in image and video preparation tools.

Publish at scale

Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.

Measure and improve

Review publishing results and channel analytics, then use the findings to improve future content.

Platform settings reference

Every Bluesky publishing control

Open Platform settings in the composer to tailor the post for Bluesky. Available options can depend on the selected account, content type, and API rules set by Bluesky.

Thread replies

Turn a longer idea into a connected Bluesky thread.

Tags

Add relevant tags to organize and describe the post.

Language tags

Declare the languages used in the post.

Content labels

Apply supported self-labels to sensitive or categorized content.

Schedule

Publish once or create a recurring Bluesky schedule.

Step-by-step

How to publish on Bluesky with Postly

  1. STEP 1

    Connect your channel

    Open Social Accounts, choose the platform, and complete the platform's authorization flow.

  2. STEP 2

    Create or import content

    Write a post, generate a draft with AI, reuse a template, or add content in bulk.

  3. STEP 3

    Open platform settings

    Choose the destination, format, audience, engagement, link, and media options available for this channel.

  4. STEP 4

    Preview and review

    Check the channel preview, resolve media guidance, and send the post through approval when needed.

  5. STEP 5

    Publish or schedule

    Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.

Before your next campaign

Browse all publishing checklists

Frequently asked questions

Bluesky publishing FAQ

Can Postly schedule Bluesky threads?

Yes. Add connected thread replies before scheduling.

Can I add language and content labels?

Yes. Bluesky-specific settings include language tags and supported self-labels.

Can Bluesky posts recur?

Yes. Postly supports recurring Bluesky schedules.

Does deleting in Postly remove the live content?

Delete from Postly, DELETE /posts/{postId}, and postly_delete_post remove only the post in Postly. Live content remains on every platform. Save live links and provider IDs before removing the post. For supported published content, open the dashboard post menu and choose Delete on Platforms. Keep the post in Postly and review every destination result. Delete Everywhere removes the post only after every destination is resolved. A platform may refuse removal of an individual post. Review the result before assuming it is gone.

Which media requirements should I check?

Up to four images, no more than 2,000,000 bytes each. One MP4, up to 300,000,000 bytes. Postly currently allows up to 3 minutes; lower plan limits and account upload quotas can apply. Do not mix video with other attachments.

How many images or videos can I publish?

Up to four images, or one video, per post. Do not mix images and video.

Can Postly fix incompatible media?

Upload supported image formats, including JPEG and PNG. In the editor, Postly automatically converts supported images when a destination needs a different format, while keeping compatible images unchanged. Use Fix images in the channel preview for remaining size or aspect-ratio issues, then review the result. Repairs are checked again. Tiny originals, unreadable files and images that still exceed requirements need replacing or manual export. Enlarging cannot restore missing detail. Videos are not automatically compressed or re-encoded.

What if only some destinations publish?

Review each destination separately. A successful destination should not be republished just because another failed. If the result is unconfirmed, check the live destination before retrying to avoid duplicates. Correct rejected media and retry only the affected destination.

How do I add language tags to a Bluesky post?

Open the Bluesky-specific settings, select the language tags that match the post, and review any relevant content labels alongside the media before scheduling.

Start publishing on Bluesky

Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.