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Text Media Publishing Guide

Learn more about text media publishing guide in our help documentation.

How Different Social Platforms Handle Text, Images, Videos, and Links in Posts

When publishing content across social platforms, understanding how each platform treats combinations of text, images, videos, and links is essential. This affects how your post appears, how your message is delivered, and ultimately, how your audience engages.

This page explains the behavior of major social platforms when mixing different types of content, highlights key differences, and offers practical advice for optimal posting.

Platform-by-Platform Behavior

Facebook
  • Text + Image: ✅ Full text with image and caption supported
  • Text + Video: ✅ Full text with video and caption
  • Text + Link: ✅ Text with clickable link preview
  • Image + Video: Not common
  • Image + Link: Image + link preview
  • Video + Link: Video + link preview
  • Text + Image + Video + Link: ✅ Fully supported
  • Notes: Most flexible, rich posts with preview cards.
Instagram
  • Text + Image: ✅ Caption + image
  • Text + Video: ✅ Caption + video
  • Text + Link: ❌ Links only in bio or stories
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: ❌ Cannot combine all; links restricted
  • Notes: Links are not clickable in captions.
X (Twitter)
  • Text + Image: ✅ Text plus image(s) supported
  • Text + Video: ✅ Text plus video supported
  • Text + Link: ✅ Text plus link with preview
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Limited by character count
  • Notes: Links auto-previewed; mixed media allowed but text length capped.
YouTube
  • Text + Image: ❌ Text posts not primary
  • Text + Video: ✅ Video with description
  • Text + Link: ✅ Description supports links
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Video-focused; text limited to metadata
  • Notes: Videos are the main content.
LinkedIn
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: ✅ Supports rich posts with media and links
  • Notes: Professional context important.
Google Business Profile
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Supports business updates with media
  • Notes: Limited post formats.
Pinterest
  • Text + Image: ✅ Image plus description
  • Text + Video: ❌ Video support limited
  • Text + Link: ✅ Link on pins
  • Image + Video: Not applicable
  • Image + Link: ✅ Supported
  • Video + Link: Limited video pins
  • Text + Image + Video + Link: Image-focused platform
  • Notes: Description + image + link essential.
Telegram
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Media can be mixed
  • Image + Link: Media can be mixed
  • Video + Link: Media can be mixed
  • Text + Image + Video + Link: ✅ Fully supports mixed content
  • Notes: Very flexible messaging platform.
Reddit
  • Text + Image: ❌ Text discarded if media attached
  • Text + Video: ❌ Text discarded if media attached
  • Text + Link: ❌ Text discarded if media attached
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: ❌ API forbids mixing media + text in one post
  • Notes: Text + media posts must be separate.
TikTok
  • Text + Image: ❌ Title only
  • Text + Video: ✅ Video plus Title
  • Text + Link: ❌ Links not clickable in captions
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Focused on video + Title
  • Notes: Links only in bio or ads.
WordPress
  • Text + Image: ✅ Full rich posts with media
  • Text + Video: ✅ Full rich posts
  • Text + Link: ✅ Full rich posts
  • Image + Video: Full control
  • Image + Link: Full control
  • Video + Link: Full control
  • Text + Image + Video + Link: ✅ Full control over all content
  • Notes: Blogging platform; no limits.
Blogger
  • Text + Image: ✅ Full rich posts
  • Text + Video: ✅ Full rich posts
  • Text + Link: ✅ Full rich posts
  • Image + Video: Full control
  • Image + Link: Full control
  • Video + Link: Full control
  • Text + Image + Video + Link: ✅ Full control over all content
  • Notes: Similar to WordPress.
Threads
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Mixed content supported
  • Notes: Evolving platform.
Bluesky
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Mixed content supported
  • Notes: Decentralized social media.
RSS Feed
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Supported
  • Image + Link: Supported
  • Video + Link: Supported
  • Text + Image + Video + Link: ✅ Full content syndication
  • Notes: Depends on feed readers’ rendering.

Key Takeaways & Recommendations

  • Reddit is unique: It enforces strict separation of media posts and text posts. If you attach media, Reddit discards accompanying text. Post text-only with embedded media URLs to combine.

  • Facebook, LinkedIn, and Telegram are the most flexible: They allow seamless combination of text, images, videos, and links, with clickable previews.

  • Instagram and TikTok limit clickable links: Links mostly confined to bios or stories; captions are text and hashtags only.

  • Twitter (X) supports mixed media but with character limits: Text length is capped despite media support.

  • Blogging platforms (WordPress, Blogger) offer full freedom: Ideal for long-form and rich posts with no content combo limits.

Advice for Cross-Platform Publishing

  • Tailor content per platform: Adapt your message to platform constraints to maximize engagement.

  • For Reddit: Use separate posts for media and text or embed media URLs in text posts.

  • Use text posts with embedded media URLs when hybrid posts are unsupported or when your message must be clear.

  • Leverage platform-specific features: Instagram stories for links, LinkedIn for professional context, Pinterest for image-driven content.

  • Preview your posts: Test post appearance on each platform, especially when using third-party schedulers.

Additional Notes

  • API limitations may restrict mixed content publishing; check platform API docs.

  • Rate limits and content policies vary; follow rules to avoid issues.

  • Some platforms auto-generate link previews, others need manual thumbnail uploads.

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Before vs After Postly

How teams transform with Postly

Before

Hours spent scheduling posts manually

After

Fully automated scheduling with AI

Before

Low engagement and generic captions

After

42% boost in engagement with AI-optimized content

Before

Slow audience growth

After

15.2x faster community growth

Before

Stressed team and scattered workflow

After

Centralized, calm, and collaborative dashboard

Exceptional Customer Service and Lightning-Fast Problem Resolution

We initially contacted Postly because we have two Google Business Profile accounts with identical business names in different cities—a common scenario for multi-location businesses. Postly couldn't distinguish between them, risking the wrong posts going live. Their support team responded quickly and professionally, escalating the issue when the initial workaround didn’t suit our needs. We received a personal response from leadership, who immediately involved engineering and delivered a fix within 24 hours. This kind of speed and ownership is rare. Postly offers excellent pricing, fast and committed support, and leadership that delivers on promises. They turned a critical limitation into a showcase of how software companies *should* respond to feedback.

Alex T.

Excellent social media management solution

Postly.ai has been an excellent tool for managing our social media. The platform makes it easy to schedule across multiple networks and has a clean, user-friendly interface. Their customer support is helpful and usually replies within a week to resolve any concerns. It’s been a smooth experience overall, and we’re happy with the results.

T. V.

I can easily schedule posts on all channels

Postly is the best social media managing software. I have tried a few other social media scheduling apps, but this one is by far the easiest to use. I was able to schedule all my posts in less than an hour, and it took me 5 minutes to figure out how to do that.

Ishan Avasthi

I own a marketing agency and getting…

I own a marketing agency and getting post approval to a good spot without having to pay all kinds of extra fees has been the biggest pain for us. After talking through our needs with my team, I went searching and tried dozens of tools that just didn't do what we needed or were so pricey that it stole all our profits. Postly's double approval makes it easy for my team to send over content and for another team member to approve before the customer ever sees it. It makes my job much easier and it gives us all piece of mind that branding and messaging will always be top notch with this tool. Thank you Postly!

Kabrina Budwell

I absolutely love Postly

I absolutely love postly. It is the only social media scheduling website that I use and it's the best one out there. There are so many features that make my job so much easier, it makes my social media posts perfect every time. The fact that this site has a free plan too , gives me enough time to test everything for myself and see if I like the program or not before committing to buying a subscription which is very reasonable in price too!

Murphy Miller

This is the best platform ever

This is the best platform ever! And Paul is amazing! The customer service I get every time is amazing! I know this platform will become the best platform to manage your social media! Thank you for your hard work Team Postly!

Elena Diaz, Systemizit Limited

100% Positive

Hi There, My name is Bud Chapplain and my company is The Self Employed Business Academy. Recently we started our Social Media Campaign and I was introduced to Postly. I am happy to say that the experience as been 100% positive. Easy to use and the platforms were just what we wanted. Keep up the good work and congrats with the new concepts.

Bud Chapplain

Ich finde es super

Ich finde es super, es ist einfach zu bedienen und funktioniert richtig gut. Ich habe es noch nicht bereut, mir dieses Tool zu leisten.

Andrea Forsthuber Lifeboxx

Postly is a Time Saver

I am extremely pleased with this software. This is a social media marketing tool that helps you track all your social media in one place. You can easily post updates across multiple social media accounts, which really saves a lot of time updating blog posts for each platform individually. I really like the simplicity of the configuration and the ease of use of the software. No more accessing multiple pages. Easy access from one Dashboard. If you're looking for an easy and affordable way to manage your social media accounts, then do yourself a favour and don’t look further.

Edwin Giliams

I have been using Postly for around 2…

I have been using Postly for around 2 weeks now, the platform is really easy to navigate and use, the AI writer feature makes life so much easier especially when having to write alot of captions for different clients, it generates copy that is actually usable, and if the content isn't 100%, you will definitely be able to bounce off it with ideas to write your own. Highly recommend for social media marketers looking for a reliable and easy software to use.

Social Feast

Postly is Awesome! Highly Recommend!

Postly has made managing not only our own social media accounts, but also our client accounts so much easier. Linking accounts took seconds. Creating a post with their AI copy writer is a snap. I gave it 1 line of text and it generated three professional paragraphs that perfectly matched the tone we were looking for. Instagram has always been a difficult platform for many tools like postly to post to. Postly however is awesome! No issues, no extra steps, simply upload and post. I highly recommend this product!

Charlie

Excelente herramienta para la creación…

Excelente herramienta para la creación de contenido social. recomendado!!! atte Roger Bolivar

rogerfxbolivar

Clean Simple Social Media Posting

Postly has a great interface that makes social media management simple and clean. It's easy to use, works great, and has all of the popular platforms.

Josiah

Best Performer for the cost

Firstly, the pricing vs what you get is unbeatable in my opinion. It is quite easy to understand the interface and it has a very small learning curve. The unlimited team member feature helped us migrate all our Social media planning, scheduling and posting efforts to Postly, while saving hundreds of hours per year. Posting to multiple social media accounts might not be a big deal when you are sole manager and have a low post frequency. However, the chaos starts when you distribute this posting task to other employees. Even tracking who has social media posting access to which platform was a big issue even in our team of 4 people. It is saving us a lot of time and headaches. We have tried many tools for the job. Postly has the best price for the features you get.

can ogun

Best App For Social Media Management

I was using a social media management app which had very restrictions. like cant post videos, cant reschedule posts etc. Then in a facebook group someone suggested me to try postly! i first sign up as a free account to try the app. To my delight the user interface is so far the best i have seen! very easy to use even if you are a first time user you can directly start within 5 minutes! no steep learning curve. If you are looking for an app to manage multiple social media accounts then just go for postly! this probably the best app as of now!

Kashyap Rawat

Master of All!t

I have been looking for a social media automation tool for a long time, and finally, I think Postly is the one. At this price point, maintaining all my social media platforms should be hassle-free. Almost all the major social media platforms are included, 9 to be exact, and hopefully, more are on the way. Lastly, I was not looking for an AI writer but including that made it more lucrative. Hopefully, I will enjoy working with it, and Postly will continue to improve its service.

MMZ

Exceptional Customer Service and Lightning-Fast Problem Resolution

We initially contacted Postly because we have two Google Business Profile accounts with identical business names in different cities—a common scenario for multi-location businesses. Postly couldn't distinguish between them, risking the wrong posts going live. Their support team responded quickly and professionally, escalating the issue when the initial workaround didn’t suit our needs. We received a personal response from leadership, who immediately involved engineering and delivered a fix within 24 hours. This kind of speed and ownership is rare. Postly offers excellent pricing, fast and committed support, and leadership that delivers on promises. They turned a critical limitation into a showcase of how software companies *should* respond to feedback.

Alex T.

Excellent social media management solution

Postly.ai has been an excellent tool for managing our social media. The platform makes it easy to schedule across multiple networks and has a clean, user-friendly interface. Their customer support is helpful and usually replies within a week to resolve any concerns. It’s been a smooth experience overall, and we’re happy with the results.

T. V.

I can easily schedule posts on all channels

Postly is the best social media managing software. I have tried a few other social media scheduling apps, but this one is by far the easiest to use. I was able to schedule all my posts in less than an hour, and it took me 5 minutes to figure out how to do that.

Ishan Avasthi

I own a marketing agency and getting…

I own a marketing agency and getting post approval to a good spot without having to pay all kinds of extra fees has been the biggest pain for us. After talking through our needs with my team, I went searching and tried dozens of tools that just didn't do what we needed or were so pricey that it stole all our profits. Postly's double approval makes it easy for my team to send over content and for another team member to approve before the customer ever sees it. It makes my job much easier and it gives us all piece of mind that branding and messaging will always be top notch with this tool. Thank you Postly!

Kabrina Budwell

I absolutely love Postly

I absolutely love postly. It is the only social media scheduling website that I use and it's the best one out there. There are so many features that make my job so much easier, it makes my social media posts perfect every time. The fact that this site has a free plan too , gives me enough time to test everything for myself and see if I like the program or not before committing to buying a subscription which is very reasonable in price too!

Murphy Miller

This is the best platform ever

This is the best platform ever! And Paul is amazing! The customer service I get every time is amazing! I know this platform will become the best platform to manage your social media! Thank you for your hard work Team Postly!

Elena Diaz, Systemizit Limited

100% Positive

Hi There, My name is Bud Chapplain and my company is The Self Employed Business Academy. Recently we started our Social Media Campaign and I was introduced to Postly. I am happy to say that the experience as been 100% positive. Easy to use and the platforms were just what we wanted. Keep up the good work and congrats with the new concepts.

Bud Chapplain

Ich finde es super

Ich finde es super, es ist einfach zu bedienen und funktioniert richtig gut. Ich habe es noch nicht bereut, mir dieses Tool zu leisten.

Andrea Forsthuber Lifeboxx

Postly is a Time Saver

I am extremely pleased with this software. This is a social media marketing tool that helps you track all your social media in one place. You can easily post updates across multiple social media accounts, which really saves a lot of time updating blog posts for each platform individually. I really like the simplicity of the configuration and the ease of use of the software. No more accessing multiple pages. Easy access from one Dashboard. If you're looking for an easy and affordable way to manage your social media accounts, then do yourself a favour and don’t look further.

Edwin Giliams

I have been using Postly for around 2…

I have been using Postly for around 2 weeks now, the platform is really easy to navigate and use, the AI writer feature makes life so much easier especially when having to write alot of captions for different clients, it generates copy that is actually usable, and if the content isn't 100%, you will definitely be able to bounce off it with ideas to write your own. Highly recommend for social media marketers looking for a reliable and easy software to use.

Social Feast

Postly is Awesome! Highly Recommend!

Postly has made managing not only our own social media accounts, but also our client accounts so much easier. Linking accounts took seconds. Creating a post with their AI copy writer is a snap. I gave it 1 line of text and it generated three professional paragraphs that perfectly matched the tone we were looking for. Instagram has always been a difficult platform for many tools like postly to post to. Postly however is awesome! No issues, no extra steps, simply upload and post. I highly recommend this product!

Charlie

Excelente herramienta para la creación…

Excelente herramienta para la creación de contenido social. recomendado!!! atte Roger Bolivar

rogerfxbolivar

Clean Simple Social Media Posting

Postly has a great interface that makes social media management simple and clean. It's easy to use, works great, and has all of the popular platforms.

Josiah

Best Performer for the cost

Firstly, the pricing vs what you get is unbeatable in my opinion. It is quite easy to understand the interface and it has a very small learning curve. The unlimited team member feature helped us migrate all our Social media planning, scheduling and posting efforts to Postly, while saving hundreds of hours per year. Posting to multiple social media accounts might not be a big deal when you are sole manager and have a low post frequency. However, the chaos starts when you distribute this posting task to other employees. Even tracking who has social media posting access to which platform was a big issue even in our team of 4 people. It is saving us a lot of time and headaches. We have tried many tools for the job. Postly has the best price for the features you get.

can ogun

Best App For Social Media Management

I was using a social media management app which had very restrictions. like cant post videos, cant reschedule posts etc. Then in a facebook group someone suggested me to try postly! i first sign up as a free account to try the app. To my delight the user interface is so far the best i have seen! very easy to use even if you are a first time user you can directly start within 5 minutes! no steep learning curve. If you are looking for an app to manage multiple social media accounts then just go for postly! this probably the best app as of now!

Kashyap Rawat

Master of All!t

I have been looking for a social media automation tool for a long time, and finally, I think Postly is the one. At this price point, maintaining all my social media platforms should be hassle-free. Almost all the major social media platforms are included, 9 to be exact, and hopefully, more are on the way. Lastly, I was not looking for an AI writer but including that made it more lucrative. Hopefully, I will enjoy working with it, and Postly will continue to improve its service.

MMZ

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