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Text Media Publishing Guide

Learn more about text media publishing guide in our help documentation.

How Different Social Platforms Handle Text, Images, Videos, and Links in Posts

When publishing content across social platforms, understanding how each platform treats combinations of text, images, videos, and links is essential. This affects how your post appears, how your message is delivered, and ultimately, how your audience engages.

This page explains the behavior of major social platforms when mixing different types of content, highlights key differences, and offers practical advice for optimal posting.

Platform-by-Platform Behavior

Facebook
  • Text + Image: ✅ Full text with image and caption supported
  • Text + Video: ✅ Full text with video and caption
  • Text + Link: ✅ Text with clickable link preview
  • Image + Video: Not common
  • Image + Link: Image + link preview
  • Video + Link: Video + link preview
  • Text + Image + Video + Link: ✅ Fully supported
  • Notes: Most flexible, rich posts with preview cards.
Instagram
  • Text + Image: ✅ Caption + image
  • Text + Video: ✅ Caption + video
  • Text + Link: ❌ Links only in bio or stories
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: ❌ Cannot combine all; links restricted
  • Notes: Links are not clickable in captions.
X (Twitter)
  • Text + Image: ✅ Text plus image(s) supported
  • Text + Video: ✅ Text plus video supported
  • Text + Link: ✅ Text plus link with preview
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Limited by character count
  • Notes: Links auto-previewed; mixed media allowed but text length capped.
YouTube
  • Text + Image: ❌ Text posts not primary
  • Text + Video: ✅ Video with description
  • Text + Link: ✅ Description supports links
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Video-focused; text limited to metadata
  • Notes: Videos are the main content.
LinkedIn
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: ✅ Supports rich posts with media and links
  • Notes: Professional context important.
Google Business Profile
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Supports business updates with media
  • Notes: Limited post formats.
Pinterest
  • Text + Image: ✅ Image plus description
  • Text + Video: ❌ Video support limited
  • Text + Link: ✅ Link on pins
  • Image + Video: Not applicable
  • Image + Link: ✅ Supported
  • Video + Link: Limited video pins
  • Text + Image + Video + Link: Image-focused platform
  • Notes: Description + image + link essential.
Telegram
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Media can be mixed
  • Image + Link: Media can be mixed
  • Video + Link: Media can be mixed
  • Text + Image + Video + Link: ✅ Fully supports mixed content
  • Notes: Very flexible messaging platform.
Reddit
  • Text + Image: ❌ Text discarded if media attached
  • Text + Video: ❌ Text discarded if media attached
  • Text + Link: ❌ Text discarded if media attached
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: ❌ API forbids mixing media + text in one post
  • Notes: Text + media posts must be separate.
TikTok
  • Text + Image: ❌ Title only
  • Text + Video: ✅ Video plus Title
  • Text + Link: ❌ Links not clickable in captions
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Focused on video + Title
  • Notes: Links only in bio or ads.
WordPress
  • Text + Image: ✅ Full rich posts with media
  • Text + Video: ✅ Full rich posts
  • Text + Link: ✅ Full rich posts
  • Image + Video: Full control
  • Image + Link: Full control
  • Video + Link: Full control
  • Text + Image + Video + Link: ✅ Full control over all content
  • Notes: Blogging platform; no limits.
Blogger
  • Text + Image: ✅ Full rich posts
  • Text + Video: ✅ Full rich posts
  • Text + Link: ✅ Full rich posts
  • Image + Video: Full control
  • Image + Link: Full control
  • Video + Link: Full control
  • Text + Image + Video + Link: ✅ Full control over all content
  • Notes: Similar to WordPress.
Threads
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Mixed content supported
  • Notes: Evolving platform.
Bluesky
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Not applicable
  • Image + Link: Not applicable
  • Video + Link: Not applicable
  • Text + Image + Video + Link: Mixed content supported
  • Notes: Decentralized social media.
RSS Feed
  • Text + Image: ✅ Supported
  • Text + Video: ✅ Supported
  • Text + Link: ✅ Supported
  • Image + Video: Supported
  • Image + Link: Supported
  • Video + Link: Supported
  • Text + Image + Video + Link: ✅ Full content syndication
  • Notes: Depends on feed readers’ rendering.

Key Takeaways & Recommendations

  • Reddit is unique: It enforces strict separation of media posts and text posts. If you attach media, Reddit discards accompanying text. Post text-only with embedded media URLs to combine.

  • Facebook, LinkedIn, and Telegram are the most flexible: They allow seamless combination of text, images, videos, and links, with clickable previews.

  • Instagram and TikTok limit clickable links: Links mostly confined to bios or stories; captions are text and hashtags only.

  • Twitter (X) supports mixed media but with character limits: Text length is capped despite media support.

  • Blogging platforms (WordPress, Blogger) offer full freedom: Ideal for long-form and rich posts with no content combo limits.

Advice for Cross-Platform Publishing

  • Tailor content per platform: Adapt your message to platform constraints to maximize engagement.

  • For Reddit: Use separate posts for media and text or embed media URLs in text posts.

  • Use text posts with embedded media URLs when hybrid posts are unsupported or when your message must be clear.

  • Leverage platform-specific features: Instagram stories for links, LinkedIn for professional context, Pinterest for image-driven content.

  • Preview your posts: Test post appearance on each platform, especially when using third-party schedulers.

Additional Notes

  • API limitations may restrict mixed content publishing; check platform API docs.

  • Rate limits and content policies vary; follow rules to avoid issues.

  • Some platforms auto-generate link previews, others need manual thumbnail uploads.