Skip to content

YouTube publishing knowledge base

Schedule YouTube videos and Shorts with complete upload details

Videos and Shorts with titles, descriptions, tags, thumbnails, first comments, and audience controls.

YouTube publishing illustrationAn illustrated shorts preview with a content calendar and review checklist. A conceptual workflow, not a product screenshot.YouTubeShortsReviewCONTENT PLANCreate. Review. Schedule.Your next post starts here
YouTube publishing workflow · Illustration

Where you can publish

  • • Connected YouTube channels
  • • Public, private, or unlisted audiences
  • • Made-for-kids and general-audience content

Content formats

YouTube videosYouTube ShortsThumbnail-led uploadsFirst-comment campaigns

Put it into practice

Get more from YouTube

Follow these focused guides for the formats and publishing decisions that matter on YouTube.

GUIDE 01

How to publish YouTube Shorts

  1. Prepare a square or vertical video lasting 3 minutes or less. Use a vertical composition to fill the mobile screen.

  2. Select your connected YouTube channel in Postly, attach the video, and add a clear title and description in YouTube settings.

  3. Set privacy and the made-for-kids declaration, review the preview, and schedule. After publishing, check the video in YouTube Studio; YouTube determines Shorts eligibility.

Keep in mind: Check music rights before uploading. Shorts classification depends on the video, not simply adding #Shorts to the title.

GUIDE 02

Prepare a complete video launch

  1. Give the video a specific title, useful description, relevant tags, and category.

  2. Review the thumbnail options for the selected format, embedding, and subscriber notifications. Use YouTube's own tools for thumbnail controls unavailable in Postly.

  3. Choose privacy deliberately, add a first comment when comments are available, and leave time to check processing in YouTube Studio.

Keep in mind: A scheduled upload is not a guarantee that every video quality will finish processing immediately.

Format reference: YouTube’s Shorts eligibility guide. Check the current thumbnail options for your channel and format.

Explore publishing guides for other platforms

Current platform capabilities

Everything Postly supports for YouTube

Explore the publishing formats, creative tools, and controls available for your YouTube content.

  • Long-form YouTube videos and Shorts
  • Video title and description
  • Tags, category, and region
  • Public, private, and unlisted privacy
  • Custom thumbnail
  • Made-for-kids declaration
  • Embedding controls
  • Subscriber notifications
  • First comments and follow-up replies
  • One-off and recurring schedules

Workspace capabilities included with every channel

Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.

Plan, schedule, and publish

Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.

Create with AI

Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.

Work as a team

Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.

Manage media

Upload from the media library, preview each channel, and use built-in image and video preparation tools.

Publish at scale

Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.

Measure and improve

Review publishing results and channel analytics, then use the findings to improve future content.

Platform settings reference

Every YouTube publishing control

Open Platform settings in the composer to tailor the post for YouTube. Available options can depend on the selected account, content type, and API rules set by YouTube.

Title and description

Write or generate upload-specific titles and descriptions.

Tags and category

Add video tags and choose the relevant YouTube category.

Privacy and region

Choose the upload privacy and region code.

Audience

Declare whether the video is made for kids.

Distribution

Allow embedding and choose whether to notify subscribers.

Thumbnail

Upload or select the video's custom thumbnail.

First comment

Write or generate a first comment and add follow-up replies.

Schedule

Publish once or create a recurring YouTube schedule.

Step-by-step

How to publish on YouTube with Postly

  1. STEP 1

    Connect your channel

    Open Social Accounts, choose the platform, and complete the platform's authorization flow.

  2. STEP 2

    Create or import content

    Write a post, generate a draft with AI, reuse a template, or add content in bulk.

  3. STEP 3

    Open platform settings

    Choose the destination, format, audience, engagement, link, and media options available for this channel.

  4. STEP 4

    Preview and review

    Check the channel preview, resolve media guidance, and send the post through approval when needed.

  5. STEP 5

    Publish or schedule

    Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.

Keep learning

Related YouTube publishing guides

Before your next campaign

Browse all publishing checklists

Frequently asked questions

YouTube publishing FAQ

Can Postly schedule YouTube Shorts?

Yes. YouTube automatically classifies square or vertical videos lasting 3 minutes or less as Shorts. Schedule them with the same channel workflow; no separate Shorts setting or category is needed.

Can I set a title, tags, thumbnail, and first comment?

Yes. These upload details are available in YouTube settings.

Can I notify subscribers?

Yes. Use the Notify subscribers setting before publishing.

How do I schedule a YouTube Short with Postly?

Attach an eligible square or vertical video to your connected YouTube channel, add the title and description, review privacy and audience settings, and schedule. YouTube determines whether the uploaded video qualifies as a Short.

Start publishing on YouTube

Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.