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Postly Campaigns

From the first idea to the next scheduled post.

Give your team one place to develop campaign content, review it and build a publishing schedule. Use campaigns when you need shared context; keep creating ordinary posts whenever you prefer.

  1. 01

    Collect the ideas

    Give your campaign a name and a brief. Teammates can contribute ideas through Team Notes, assign them to a workspace member, develop them into content, then close or discard them without losing the discussion.

  2. 02

    Build your content library

    Write drafts in the campaign or generate them with AI. Save reusable prompts, review the output, edit the copy, attach media and add a first comment. Drafts remain in Postly cloud until you choose to schedule them.

  3. 03

    Review the right version

    Turn on content approval for campaigns that need it. An eligible teammate reviews the copy before scheduling. Changing reviewed content requires another review, with decisions recorded in campaign activity.

  4. 04

    Select and schedule

    Select drafts, choose connected channels or an Audience group, then set the start time and spacing. See which items were scheduled and which need attention.

  5. 05

    See the month ahead

    View scheduled campaign content in a month calendar using the campaign’s time zone. Select a day to inspect its posts and open their publishing settings.

  6. 06

    Keep reviews moving

    Eligible reviewers receive Postly notifications when campaign content needs attention. Open the workspace Reports review inbox to find assigned reviews and the latest draft.

Two reviews, with distinct jobs.

Campaign content approval is optional and happens before scheduling. Workspace post approval governs publication after the post has its destinations and schedule. Passing one does not bypass the other.

Content approval: is this message ready?

Review the draft, request changes and record the decision. Authors cannot approve their own content.

Post approval: is this publication ready?

Keep your existing workspace approval policy, reviewer permissions and minimum approval count.

Keep the next decision clear.

Campaign publishing reports show associated drafts, scheduled content, posts awaiting approval and publication status. Follow practical recommendations when a queue is empty or a post needs attention.

Explore campaign publishing reports →

Bring clients into the review.

Share selected content through an expiring review link. Clients can approve the shared version or request changes, and your team can revoke the link. Anyone holding the link can review; the name they supply is not a verified workspace identity. Client feedback remains separate from your team’s content and publishing approvals.

Read the campaign workflow guide →

Creators

Keep launch ideas and reusable prompts beside your drafts.

For creators →

Marketing teams

Give teammates a shared brief, discussion and review trail.

For teams →

Agencies

Organize each client’s campaigns inside the appropriate workspace.

For agencies →

Bring your next campaign together.

Start with a brief and a draft. AI generation uses your workspace’s provider and credit settings.

Create your account