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TikTok publishing knowledge base

Schedule TikTok feed videos and Stories with complete audience controls

Publish TikTok feed videos and Stories with platform-specific titles, TikTok Shop product tagging for eligible creator accounts, account-supported privacy levels, comments, Duet, Stitch, commercial-content disclosures, brand-organic declarations, and AI-generated-content labels.

Where you can publish

  • Connected TikTok accounts
  • Public or restricted audiences
  • Organic and branded-content campaigns

Content formats

TikTok feed videosTikTok StoriesOrganic branded contentAI-generated-content disclosures

Current platform capabilities

Everything Postly supports for TikTok

This list is loaded from Postly's central platform catalog so the website, feature directory, pricing page, and knowledge base stay aligned.

  • TikTok feed videos and Stories
  • TikTok Shop product tagging for eligible accounts
  • Platform-specific video title
  • Account-supported privacy controls
  • Comment controls
  • Duet and Stitch controls
  • Branded-content disclosure
  • Brand-organic disclosure
  • AI-generated-content label
  • One-off and recurring schedules

Workspace capabilities included with every channel

Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.

Plan, schedule, and publish

Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.

Create with AI

Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.

Work as a team

Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.

Manage media

Upload from the media library, preview each channel, and use built-in image and video preparation tools.

Publish at scale

Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.

Measure and improve

Review publishing results and channel analytics, then use the findings to improve future content.

Platform settings reference

Every TikTok publishing control

Open Platform settings in the composer to tailor the post for TikTok. Available options can depend on the selected account, content type, and API rules set by TikTok.

Destination

Choose the TikTok feed or Story destination.

Title

Add the TikTok-specific title or caption used for the video.

Privacy

Select the audience level made available by the connected TikTok account.

Engagement

Allow or disable comments, Duet, and Stitch.

Commercial content

Set branded-content and brand-organic disclosures when required.

AI-generated content

Mark qualifying media as AI-generated content.

Schedule

Publish once or create a recurring TikTok schedule.

Step-by-step

How to publish on TikTok with Postly

  1. STEP 1

    Connect your channel

    Open Social Accounts, choose the platform, and complete the platform's authorization flow.

  2. STEP 2

    Create or import content

    Write a post, generate a draft with AI, reuse a template, or add content in bulk.

  3. STEP 3

    Open platform settings

    Choose the destination, format, audience, engagement, link, and media options available for this channel.

  4. STEP 4

    Preview and review

    Check the channel preview, resolve media guidance, and send the post through approval when needed.

  5. STEP 5

    Publish or schedule

    Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.

Keep learning

Related TikTok publishing guides

Frequently asked questions

TikTok publishing FAQ

Can Postly schedule TikTok Stories?

Yes. TikTok settings let you choose Feed or Story for eligible video content.

Can I control Duet, Stitch, comments, and privacy?

Yes. These controls are available in the TikTok-specific settings before publishing.

Can I disclose branded or AI-generated content?

Yes. Postly includes commercial-content and AI-generated-content controls.

Start publishing on TikTok

Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.