LinkedIn publishing knowledge base
Profile and Page posts, articles, documents, mentions, CTAs, targeting, UTMs, and first comments.
Where you can publish
Content formats
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on LinkedIn.
Select the intended profile or organization and choose the document content type.
Attach the document and write an opening that explains what readers will learn. Preview the pages for legibility.
Review visibility, add a first comment if useful, and schedule for your professional audience.
Keep in mind: Use a document for a slide-by-slide explanation, checklist, or report.
Choose the correct organization as the author and prepare the post or article.
Set an eligible call to action and landing page, then add UTM source, medium, and campaign values.
Review available targeting and distribution settings before sending the campaign for approval.
Keep in mind: Open the final tracked link to confirm that it reaches the intended page.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your LinkedIn content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for LinkedIn. Available options can depend on the selected account, content type, and API rules set by LinkedIn.
Choose a regular post, article, or document post.
Publish with the author account and select public, connections, or logged-in visibility where eligible.
Control main-feed distribution, resharing, and supported third-party distribution channels.
Add calls to action such as Learn More, Sign Up, Register, Request Demo, Buy Now, or Shop Now.
Mention people or organizations and use supported audience-targeting facets.
Add a campaign ID plus UTM source, medium, and campaign values.
Generate or write a first comment and add follow-up replies.
Publish once or create a recurring LinkedIn schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Keep learning
Prepare a document carousel for LinkedIn, review its reading order and publish it with a useful caption and a clear destination.
Frequently asked questions
Yes. Connect the eligible profile or organization page and select it when composing.
Yes. LinkedIn settings include regular, article, and document content types.
Yes. You can add first-comment replies and mention supported people or organizations.
Select the connected profile or organization, choose the document content type, attach the document, and write the post. Review the pages and visibility, add a first comment if needed, and schedule.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.