Plan, schedule, and publish
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
LinkedIn publishing knowledge base
Publish LinkedIn posts, articles, documents, campaigns, and first comments
Publish regular posts, articles, documents, images, and videos to eligible LinkedIn profiles and organization pages. Control author, visibility, distribution, resharing, calls to action, landing pages, mentions, audience targeting, campaign IDs, UTM tracking, and first-comment replies.
Where you can publish
- • Personal LinkedIn profiles
- • LinkedIn organization pages
- • Targeted professional audiences
Content formats
Regular postsImage and video postsDocument postsArticlesReshares
Current platform capabilities
Everything Postly supports for LinkedIn
This list is loaded from Postly's central platform catalog so the website, feature directory, pricing page, and knowledge base stay aligned.
- Personal profiles and organization pages
- Regular, article, and document posts
- Text, image, and video posts
- Author, visibility, and feed distribution controls
- People and organization mentions
- Audience targeting facets
- Calls to action and landing pages
- Campaign IDs and UTM tracking
- First comments and follow-up replies
- One-off and recurring schedules
Workspace capabilities included with every channel
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create with AI
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Work as a team
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Manage media
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Publish at scale
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Measure and improve
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Every LinkedIn publishing control
Open Platform settings in the composer to tailor the post for LinkedIn. Available options can depend on the selected account, content type, and API rules set by LinkedIn.
Content type
Choose a regular post, article, or document post.
Author and visibility
Publish with the author account and select public, connections, or logged-in visibility where eligible.
Distribution
Control main-feed distribution, resharing, and supported third-party distribution channels.
CTA and landing page
Add calls to action such as Learn More, Sign Up, Register, Request Demo, Buy Now, or Shop Now.
Mentions and targeting
Mention people or organizations and use supported audience-targeting facets.
Campaign tracking
Add a campaign ID plus UTM source, medium, and campaign values.
First comment
Generate or write a first comment and add follow-up replies.
Schedule
Publish once or create a recurring LinkedIn schedule.
Step-by-step
How to publish on LinkedIn with Postly
- STEP 1
Connect your channel
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
- STEP 2
Create or import content
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
- STEP 3
Open platform settings
Choose the destination, format, audience, engagement, link, and media options available for this channel.
- STEP 4
Preview and review
Check the channel preview, resolve media guidance, and send the post through approval when needed.
- STEP 5
Publish or schedule
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Keep learning
Related LinkedIn publishing guides
Frequently asked questions
LinkedIn publishing FAQ
Can Postly publish to LinkedIn profiles and company pages?
Yes. Connect the eligible profile or organization page and select it when composing.
Can I schedule LinkedIn documents and articles?
Yes. LinkedIn settings include regular, article, and document content types.
Does Postly support LinkedIn first comments and mentions?
Yes. You can add first-comment replies and mention supported people or organizations.
Start publishing on LinkedIn
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.