Postly for LinkedIn
Manage professional content for profiles and organizations with audience, author, CTA, mention, targeting, UTM, resharing, and approval controls.
Where you can publish
Content formats
Plan your first publish
Select a connected LinkedIn profile or company page, prepare the post and supported media, and review the destination-specific settings. Add a first comment if needed, complete your team review, and choose the publishing time.
Share a B2B report as a document post on the company page and as a separate commentary post on your profile. Adapt the opening paragraph and destination links, then review both posts before scheduling.
Inside your publishing workspace
Save named presets for your LinkedIn workflows, choose a preset when preparing content, and review the settings before publishing. Create, rename, and manage presets in your workspace.
LinkedIn controls button visibility by post format and placement.
You can also apply presets across organization workspaces where you have permission to manage them.
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on LinkedIn.
Select the intended profile or organization and choose the document content type.
Attach the document and write an opening that explains what readers will learn. Preview the pages for legibility.
Review visibility, add a first comment if useful, and schedule for your professional audience.
Keep in mind: Use a document for a slide-by-slide explanation, checklist, or report.
Choose the correct organization as the author and prepare the post or article.
Set an eligible call to action and landing page, then add UTM source, medium, and campaign values.
Review available targeting and distribution settings before sending the campaign for approval.
Keep in mind: Open the final tracked link to confirm that it reaches the intended page.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your LinkedIn content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for LinkedIn. Available options can depend on the selected account, content type, and API rules set by LinkedIn.
Choose a regular post, article, or document post.
Publish with the author account and select public, connections, or logged-in visibility where eligible.
Control main-feed distribution, resharing, and supported third-party distribution channels.
Add calls to action such as Learn More, Sign Up, Register, Request Demo, Buy Now, or Shop Now.
Mention people or organizations and use supported audience-targeting facets.
Add a campaign ID plus UTM source, medium, and campaign values.
Generate or write a first comment and add follow-up replies.
Publish once or create a recurring LinkedIn schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Keep learning
Prepare a document carousel for LinkedIn, review its reading order and publish it with a useful caption and a clear destination.
Frequently asked questions
Yes. Connect the eligible profile or organization page and select it when composing.
Yes. LinkedIn settings include regular, article, and document content types.
Yes. You can add first-comment replies and mention supported people or organizations.
Delete from Postly, DELETE /posts/{postId}, and postly_delete_post remove only the post in Postly. Live content remains on every platform. Save live links and provider IDs before removing the post. For supported published content, open the dashboard post menu and choose Delete on Platforms. Keep the post in Postly and review every destination result. Delete Everywhere removes the post only after every destination is resolved. A platform may refuse removal of an individual post. Review the result before assuming it is gone.
Postly image allowance: 5 MB. JPEG, PNG or GIF; fewer than 36,152,320 pixels. Documents are a separate post type, up to 100 MB in Postly; do not mix them with images or videos. Use one MP4, 3 seconds–30 minutes. Postly upload allowance is up to 5 GB, subject to plan and LinkedIn processing requirements. Supported external video links publish as article links, not uploaded videos.
Up to 20 images, 1 video, or 1 document per post. Multiple images publish as one multi-image post. Do not mix attachment types.
Upload supported image formats, including JPEG and PNG. In the editor, Postly automatically converts supported images when a destination needs a different format, while keeping compatible images unchanged. Use Fix images in the channel preview for remaining size or aspect-ratio issues, then review the result. Repairs are checked again. Tiny originals, unreadable files and images that still exceed requirements need replacing or manual export. Enlarging cannot restore missing detail. Videos are not automatically compressed or re-encoded.
Review each destination separately. A successful destination should not be republished just because another failed. If the result is unconfirmed, check the live destination before retrying to avoid duplicates. Correct rejected media and retry only the affected destination.
Select the connected profile or organization, choose the document content type, attach the document, and write the post. Review the pages and visibility, add a first comment if needed, and schedule.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.
