Skip to content
Cross-platform analyticsOfficial API dataPeriod comparisonsPDF & CSV exports

Understand performance across every connected social channel.

CSV exports are available on every plan. PDF and branded client reports, best-time-to-post recommendations, and daily digests require Pro.

Review visibility, audience growth, engagement, post performance, source health, and reporting insights from one refined analytics workspace.

Performance Overview

Illustrative example · Last 7 days vs previous

Updated

Audience

3.9K+20%

Engagement

9.09%+46.8%

Visibility

12.2K+16.4%

Interactions

336+12.8%

Performance trend

Daily

Analytics tools

Everything available in Postly Analytics.

Explore platform-specific analytics, audience insights, performance comparisons, reporting tools, and unified cross-platform views.

24 features
View details

Threads Analytics

Track account views, likes, replies, reposts and quotes, current followers, available demographics, and lifetime post insights including shares. Reconnect Threads to grant insights access.

View details

X Analytics

Load X account and post metrics on demand. X is excluded from automatic overviews and digests because provider analytics calls incur usage charges; private metrics are limited to eligible owned posts.

View details

LinkedIn Profile Analytics

Review supported member post performance separately from LinkedIn Page reports. Available metrics depend on LinkedIn permissions and provider coverage.

View details

Content Analytics

Compare top content and supported post metrics across connected channels, with source coverage and unavailable metrics clearly identified.

View details

Source Health

Review connection health, source coverage, freshness and reconnect actions before interpreting missing data.

View details

Email Digests

Receive weekly email summaries on eligible paid and lifetime accounts. Daily digests require Pro or Enterprise. X is excluded from automatic digests.

View details

Advanced reporting

Best-time-to-post recommendations, daily digests, PDF exports, and branded client reports are available with the Pro Plan or Enterprise. CSV exports remain available on every plan.

View details

Facebook Analytics

Track Facebook Page audience, reach, impressions, engagement, reactions, and post performance

View details

Instagram Analytics

Analyze Instagram audience, reach, impressions, engagement, and content performance across connected accounts

View details

LinkedIn Analytics

Measure LinkedIn Page visibility, audience, engagement, and post performance over time

View details

TikTok Analytics

Track TikTok video views, likes, comments, shares, engagement, and audience data where available through the TikTok API

View details

YouTube Analytics

Review YouTube channel and video performance, including views, engagement, and audience activity

View details

Google Business Profile Analytics

Monitor Google Business Profile visibility, customer actions, and performance across connected locations

View details

Pinterest Analytics

Analyze Pinterest audience, impressions, engagement, and Pin performance across connected accounts

View details

Analytics Overview

View unified cross-platform visibility, audience, interactions, source coverage, and performance leaders

View details

Profile & Page Overview

View followers, reach, impressions, visibility, and engagement insights for connected profiles and pages

View details

Posts Overview

Analyze post performance metrics, engagement trends, and publishing results over time

View details

Engagement Sentiment

Break down audience reactions including likes, loves, wow, haha, comments, shares, and other engagement behavior

View details

Comparative Period Analysis

Compare performance across equivalent time periods to identify growth, decline, and emerging trends

View details

Export Reports

CSV exports are available on all plans. PDF and branded client reports require the Pro Plan or Enterprise.

View details

Audience Insights

Understand audience size, growth, discovery, engagement patterns, and account performance across supported platforms

View details

Cross-Platform Reporting

View unified analytics from multiple social platforms in one centralized dashboard

View details

Publishing Performance

Measure how scheduled and published posts perform across connected social accounts

View details

Real-Time Metrics

Monitor engagement and post activity using refreshed analytics data from connected platform APIs

Simple workflow

From connected data to clear decisions.

Connect supported accounts, compare equivalent periods, identify the strongest channels, and export polished reports for teams and clients.

01

Connect accounts

Use supported official platform integrations.

02

Review performance

Compare visibility, audience, and engagement.

03

Export reports

Share CSV reports on every plan, or PDF reports on Pro.

Platform coverage

One dashboard, multiple platform views.

Review unified reporting or open a dedicated analytics view for each supported platform, including Threads and on-demand X reports.

FacebookInstagramLinkedInLinkedIn ProfilesThreadsXTikTokYouTubePinterestGoogle Business Profile

Threads analytics is live

Reconnect your Threads account to grant insights access, then review views, likes, replies, reposts, quotes, current followers, and available audience demographics. Post insights include shares and show lifetime totals for posts published in the selected period; account insights cover the selected dates. Demographics depend on provider availability and privacy thresholds.

Threads is available to all users subject to existing plan and workspace permissions, including supported overview, audience, content, and digest reporting. CSV exports include the posts loaded on screen; PDF reports require Pro. Current follower totals do not imply historical follower growth. X analytics loads on demand and is excluded from automatic overviews and email digests because X charges for analytics resources.

Read the analytics guide →

FAQ

Frequently asked questions

Where do the metrics come from?

Metrics come from connected platform APIs where available. Postly presents owned account and content data without scraping.

Does Postly support TikTok analytics?

Yes. TikTok video analytics include available views, likes, comments, shares, engagement, and content performance. TikTok audience analytics is now live, including followers, following, profile likes, and public video totals at the top of the dashboard. Reconnect your TikTok account in Connections to grant audience access if needed.

Can users compare platforms?

Yes. Postly provides unified cross-platform reporting alongside dedicated analytics views for supported social networks.

Can users export reports?

CSV exports are available on every plan. PDF exports and branded client reports require Pro.

Plan your first publish

How should I compare performance across social channels?

Start with a consistent date range and the accounts relevant to the campaign. Review the reach, engagement, growth, and top-post metrics available for each supported channel, then export the results when needed. Platform APIs expose different metrics; do not assume the same label represents identical measurement everywhere.

A practical example

Review a product launch by channel using the same reporting period. Identify which posts earned engagement, inspect their content, and use those findings to plan the next campaign.

Before you schedule

  • Choose the same reporting dates.
  • Confirm the selected accounts and available metrics.
  • Inspect top posts in context rather than comparing totals alone.
  • Check data availability before drawing conclusions from missing values.