Simple setup
Connect through Meta's guided onboarding flow without manually copying tokens, IDs, or webhook details.
Connect your WhatsApp Business account through Meta's secure onboarding flow, then manage campaigns, templates, contacts, and message delivery from the same Postly workspace you already use.
Official setup guide
Step-by-step WhatsApp connection
Connect through Meta's guided onboarding flow without manually copying tokens, IDs, or webhook details.
Manage WhatsApp alongside your social, email, blog, and messaging channels from Postly.
Use approved WhatsApp templates, saved contact lists, and message status tracking in one workflow.
Connection guide
The video above walks through the complete process. Use these steps as a quick reference while you connect your account.
Go to Connections in Postly, expand WhatsApp, and select Connect Account to begin.
Postly opens Meta's secure onboarding flow. Continue and choose the business portfolio you want to connect.
Select an existing WhatsApp Business account or choose the option to connect your WhatsApp Business app.
Select the correct country code and enter the phone number registered with WhatsApp Business.
Open WhatsApp Business on your phone and follow the connection prompt from the official Facebook Business account.
Complete verification by scanning the QR code shown by Meta, or choose the access-code option instead.
Confirm the WhatsApp Business account name and time zone before continuing.
Review the permissions Postly needs to manage the WhatsApp account and conversations, then confirm.
Return to Postly, select the connected phone number, continue, and confirm the channel.
After connection
Once connected, WhatsApp appears as a phone-number channel in the Postly Editor. Campaigns use approved templates and saved contact lists.
WhatsApp campaign publishing is template-based. Upload and save your contacts before you start composing a campaign.
Upload contacts, save them as named lists, and choose the right audience from Preview before publishing.
Select an approved WhatsApp template and complete each required variable directly in the Postly Editor.
Keep track of conversations and monitor sent, delivered, read, and failed message statuses from Postly.
Frequently asked questions
Everything you need to know before connecting your WhatsApp Business account to Postly.
Yes. When you connect an eligible existing WhatsApp Business app account through Meta's onboarding flow, you can continue using the mobile app while also using Postly.
Your WhatsApp Business phone number becomes the connected channel in Postly. It is not connected as a page, feed, or group.
No. The normal connection flow is handled through Meta's secure onboarding process. Postly completes the technical setup after authorization.
WhatsApp campaign publishing in Postly uses approved WhatsApp templates. You select the template and complete its required variables before publishing.
Recipients are selected from saved contact lists in Postly. Upload, save, and label your contacts before publishing a WhatsApp campaign.
Connect your business number, select approved templates, choose saved contact lists, and manage WhatsApp campaigns alongside every other channel in Postly.
WhatsApp resources
Connection
Connect a user-owned WhatsApp Business account through Meta Embedded Signup and manage messaging from Postly.
Read guideAPI
Use Postly's managed Cloud API integration for tokens, webhooks, message delivery, templates and status tracking.
Read guideScheduling
Schedule WhatsApp free-form or template messages with checks for the 24-hour customer service window.
Read guideScheduling
Plan WhatsApp messages in Postly while enforcing template requirements for new, bulk and expired-window conversations.
Read guideTemplates
Manage approved WhatsApp templates for business-initiated messages, campaigns and scheduled outreach.
Read guideCompliance
Understand when free-form WhatsApp replies are allowed and when Postly requires an approved template.
Read guideCampaigns
Run WhatsApp bulk campaigns through templates, CSV or Google Sheets while respecting opt-in and messaging rules.
Read guideCampaigns
Prepare CSV-based WhatsApp campaigns with phone numbers, template names, language codes and variables.
Read guideCampaigns
Use Google Sheets as a campaign source for approved WhatsApp templates and personalized variables.
Read guideConnection
Guide users through Meta Embedded Signup so Postly receives the right WhatsApp assets and credentials securely.
Read guideInbox
Receive inbound WhatsApp messages, map them to contacts and reply from a simple conversation view.
Read guideAnalytics
Track WhatsApp message status events in Postly for delivery, read and failure visibility.
Read guideAnalytics
Measure sent, delivered, read and failed WhatsApp messages for templates, campaigns and replies.
Read guideAnalytics
Use WhatsApp read status updates to understand which messages and campaigns are being opened.
Read guideAI
Generate WhatsApp replies with Postly AI Studio credits while keeping the user in control of sending.
Read guideContacts
Create contacts automatically from inbound WhatsApp messages with phone number, timestamps, tags and opt-in status.
Read guideExports
Export WhatsApp contacts, conversations, messages and campaign results in CRM-ready formats.
Read guideMessaging
Send supported media in WhatsApp free-form messages or templates when messaging rules allow it.
Read guideAPI
Use Postly-managed webhooks to receive inbound messages, delivery updates, read events and template changes.
Read guideConnection
Use business management permissions to connect WABA assets, templates and phone numbers during onboarding.
Read guideMessaging
Use messaging permissions to send allowed WhatsApp free-form and template messages through Postly.
Read guideAnalytics
Measure campaign performance by template, campaign name and message status.
Read guideTemplates
Track template review states so scheduled and bulk messages only use approved WhatsApp templates.
Read guideCompliance
Keep opt-in status visible and use templates for compliant business-initiated WhatsApp outreach.
Read guideCompliance
Validate the 24-hour window, message type and template approval status before WhatsApp delivery.
Read guideScheduling
Schedule WhatsApp campaigns with approved templates, variables and delivery status tracking.
Read guideConnection
Connect the user's WhatsApp Business Account while Postly manages secure integration logic.
Read guideConnection
Postly syncs the user's WhatsApp Phone Number ID during onboarding for outbound and inbound messaging.
Read guideSecurity
Avoid manual API key entry by letting Postly manage tokens from Meta Embedded Signup securely.
Read guideCompliance
Use queueing and delivery checks to avoid unsafe WhatsApp campaign sending patterns.
Read guideUse Cases
Use WhatsApp templates, inbox replies and exports for SaaS onboarding, alerts and customer updates.
Read guideUse Cases
Help agencies schedule template campaigns, track delivery and export CRM-ready WhatsApp results.
Read guideUse Cases
Use approved templates and opt-in contacts for creator updates, launches and follow-ups.
Read guideUse Cases
Manage WhatsApp template messages, inbound questions, media, delivery tracking and exportable customer history.
Read guideInbox
Keep full WhatsApp message history per contact for replies, analytics and CRM-grade exports.
Read guideExports
Download campaign-level WhatsApp results with sent, delivered, read and failed counts.
Read guide