Plan, schedule, and publish
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
WhatsApp campaign knowledge base
Plan and send WhatsApp template campaigns to opted-in contacts
Connect a WhatsApp Business account through Meta Embedded Signup without manual API keys. Choose an approved template and language, personalize body variables, select opted-in phone numbers or contact lists, name the campaign, and schedule one-off or recurring delivery.
Where you can publish
- • Connected WhatsApp Business phone numbers
- • Opted-in recipients
- • Saved Postly contact lists
Content formats
Approved WhatsApp templatesPersonalized template variablesOne-off campaignsRecurring campaigns
Current platform capabilities
Everything Postly supports for WhatsApp
This list is loaded from Postly's central platform catalog so the website, feature directory, pricing page, and knowledge base stay aligned.
- Meta Embedded Signup
- Connected WhatsApp Business phone numbers
- Approved template selection
- Template language selection
- Personalized body variables
- Opted-in phone-number recipients
- Saved contact lists
- Campaign naming
- One-off and recurring schedules
Workspace capabilities included with every channel
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create with AI
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Work as a team
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Manage media
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Publish at scale
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Measure and improve
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Every WhatsApp publishing control
Open Platform settings in the composer to tailor the post for WhatsApp. Available options can depend on the selected account, content type, and API rules set by WhatsApp.
Template
Choose an approved WhatsApp Business template and language code.
Personalization
Fill the template's body variables for the campaign.
Recipients
Send to selected phone numbers or saved contact lists with valid consent.
Campaign name
Label the campaign for easier organization and reporting.
Schedule
Send once or create a recurring WhatsApp schedule.
Step-by-step
How to publish on WhatsApp with Postly
- STEP 1
Connect your channel
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
- STEP 2
Create or import content
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
- STEP 3
Open platform settings
Choose the destination, format, audience, engagement, link, and media options available for this channel.
- STEP 4
Preview and review
Check the channel preview, resolve media guidance, and send the post through approval when needed.
- STEP 5
Publish or schedule
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Official setup guide
Connect WhatsApp Business to Postly
Watch the complete setup demonstration, then keep the nine-step reference open while you complete Meta’s secure onboarding flow.
WhatsApp Business connection walkthrough
Meta onboarding, phone verification, permissions, and final connection.
- STEP 01
Open WhatsApp in Connections
Open Connections in Postly, expand WhatsApp, and select Connect Account.
- STEP 02
Continue with Meta
Use Meta’s secure onboarding window and choose the business portfolio you want to connect.
- STEP 03
Choose the Business account
Select an existing WhatsApp Business account or connect your WhatsApp Business app.
- STEP 04
Enter the business phone number
Select the country code and enter the number registered with WhatsApp Business.
- STEP 05
Verify in the mobile app
Open WhatsApp Business on your phone and follow the official Facebook Business connection prompt.
- STEP 06
Scan or enter the access code
Scan Meta’s QR code or choose the access-code option to complete verification.
- STEP 07
Review account details
Confirm the WhatsApp Business account name and time zone before continuing.
- STEP 08
Approve permissions
Review and approve the permissions Postly needs to manage the account and conversations.
- STEP 09
Finish in Postly
Return to Postly, select the connected phone number, continue, and confirm the channel.
WhatsApp sending rules
Validate every message before delivery
- Use approved templates for business-initiated campaigns and messages outside the active customer-service window.
- Only message recipients who have provided the appropriate WhatsApp opt-in.
- Free-form replies are available during the active 24-hour customer-service window.
- Postly checks the template, language, variables, window state, and recipient data before delivery.
Detailed WhatsApp guides
Continue with the complete help library
Required when another provider is connected
Disconnect the existing Business Platform before connecting Postly
WhatsApp Business allows only one Business Platform provider to be connected at a time. If your account is already connected to another provider, disconnect it from the WhatsApp Business mobile app before starting the Postly connection.
Complete these steps on your phone
This setting is managed inside the WhatsApp Business mobile app—not in Meta Business Suite, WhatsApp Web, or the Postly dashboard.
1Open WhatsApp Business settings
On your phone, open the WhatsApp Business app, tap the three-dot menu, then tap Settings.
2Open Account
From Settings, tap Account. This option may appear near the top of the settings list.
3Open Business Platform
Under Your account, tap Business Platform to see the provider currently connected to this WhatsApp Business account.
4Disconnect the existing provider
Tap the connected Business Platform account, then confirm the disconnect. Your WhatsApp Business mobile app and message history are not removed.
Once disconnected, return to Postly
Open Connections, expand WhatsApp, and select Connect Account to restart Meta's secure onboarding flow.
Frequently asked questions
WhatsApp publishing FAQ
Does Postly send WhatsApp Business templates?
Yes. Choose a connected phone number and an approved template, then select opted-in recipients.
Can I use contact lists and template variables?
Yes. WhatsApp settings include contact-list selection and body-variable values.
Can WhatsApp campaigns recur?
Yes. Postly supports one-off and recurring campaign schedules.
Start publishing on WhatsApp
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.