Postly for WhatsApp
Choose an approved template, language, recipients, contact lists, body variables, campaign name, and delivery schedule from Postly.
Where you can publish
Content formats
Plan your first publish
Choose an approved WhatsApp template and its language, fill the personalization fields, and preview the complete message. Select the intended opted-in contacts, name the campaign, and schedule it. Review template and recipient eligibility before sending.
Prepare a customer update using an approved template. Check the inserted names and links against a small reviewed contact group before scheduling the campaign.
Inside your publishing workspace
Save named presets for your WhatsApp workflows, choose a preset when preparing content, and review the settings before publishing. Create, rename, and manage presets in your workspace.
Recipients and contact lists are selected for each campaign and are never stored in a workspace preset. Use an approved template and opted-in contacts.
You can also apply presets across organization workspaces where you have permission to manage them.
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on WhatsApp.
Select the connected business phone number and an approved template in the intended language.
Fill the template body variables and check the resulting message for missing or mismatched values.
Choose opted-in recipients or a saved contact list, name the campaign, and schedule delivery.
Keep in mind: Use the messaging-rules guide below to check template and recipient requirements.
Confirm that the selected contact list belongs to the intended campaign audience.
Read the complete template with its variable values and verify any links.
Review the sending time and approval status, then inspect delivery results after sending.
Keep in mind: Recheck the recipient list and template before every recurring campaign.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your WhatsApp content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for WhatsApp. Available options can depend on the selected account, content type, and API rules set by WhatsApp.
Choose an approved WhatsApp Business template and language code.
Fill the template's body variables for the campaign.
Send to selected phone numbers or saved contact lists with valid consent.
Label the campaign for easier organization and reporting.
Send once or create a recurring WhatsApp schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Official setup guide
Bring your WhatsApp channel into the same publishing workflow as the rest of your social accounts.
One connected workspace
Meta onboarding, phone verification, permissions, and final connection.
WhatsApp Business, ready for your content calendar
Meta onboarding, phone verification, permissions, and final connection—so your team can publish and respond from one place.
Open Connections in Postly, expand WhatsApp, and select Connect Account.
Use Meta’s secure onboarding window and choose the business portfolio you want to connect.
Select an existing WhatsApp Business account or connect your WhatsApp Business app.
Select the country code and enter the number registered with WhatsApp Business.
Open WhatsApp Business on your phone and follow the official Facebook Business connection prompt.
Scan Meta’s QR code or choose the access-code option to complete verification.
Confirm the WhatsApp Business account name and time zone before continuing.
Review and approve the permissions Postly needs to manage the account and conversations.
Return to Postly, select the connected phone number, continue, and confirm the channel.
WhatsApp sending rules
Detailed WhatsApp guides
WhatsApp Business allows only one Business Platform provider to be connected at a time. If your account is already connected to another provider, disconnect it from the WhatsApp Business mobile app before starting the Postly connection.
Complete these steps on your phone
This setting is managed inside the WhatsApp Business mobile app—not in Meta Business Suite, WhatsApp Web, or the Postly dashboard.
On your phone, open the WhatsApp Business app, tap the three-dot menu, then tap Settings.
From Settings, tap Account. This option may appear near the top of the settings list.
Under Your account, tap Business Platform to see the provider currently connected to this WhatsApp Business account.
Tap the connected Business Platform account, then confirm the disconnect. Your WhatsApp Business mobile app and message history are not removed.
Once disconnected, return to Postly
Open Connections, expand WhatsApp, and select Connect Account to restart Meta's secure onboarding flow.
Keep learning
Review a WhatsApp campaign's intended recipients, personalized fields and reply handling before scheduling customer messages.
Frequently asked questions
Yes. Choose a connected phone number and an approved template, then select opted-in recipients.
Yes. WhatsApp settings include contact-list selection and body-variable values.
Yes. Postly supports one-off and recurring campaign schedules.
Delete from Postly, DELETE /posts/{postId}, and postly_delete_post remove only the post in Postly. Live content remains on every platform. Save live links and provider IDs before removing the post. Postly cannot recall delivered WhatsApp messages. Removing a post in Postly does not remove recipient copies.
The WhatsApp Cloud API supports media, but Postly’s current scheduled publishing flow sends approved templates and body variables. Do not assume attaching images to a post adds them to a template. No arbitrary video attachment publishing in this Postly template flow. Platform media-message limits are not a promise that those message types are available here.
Postly publishes approved template messages to selected recipients. Arbitrary image/video attachments and social-feed carousels are not provided by this publishing flow. Use the content supported by the selected template.
Upload supported image formats, including JPEG and PNG. In the editor, Postly automatically converts supported images when a destination needs a different format, while keeping compatible images unchanged. Use Fix images in the channel preview for remaining size or aspect-ratio issues, then review the result. Repairs are checked again. Tiny originals, unreadable files and images that still exceed requirements need replacing or manual export. Enlarging cannot restore missing detail. Videos are not automatically compressed or re-encoded.
Review each destination separately. A successful destination should not be republished just because another failed. If the result is unconfirmed, check the live destination before retrying to avoid duplicates. Correct rejected media and retry only the affected destination.
Choose an approved template and language, fill its body variables, and review the complete message. Select the intended opted-in contacts, name the campaign, and schedule.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.
