Plan, schedule, and publish
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Google Business Profile publishing knowledge base
Schedule Google Business Profile updates, events, offers, and products
Publish location-specific Google Business Profile updates, events, offers, and products. Add language, summaries, titles, dates, coupon details, product information, and calls to action such as Book, Order, Learn More, Shop, or Sign Up.
Where you can publish
- • Connected Google Business Profile locations
- • Single-location businesses
- • Multi-location and franchise teams
Content formats
UpdatesEventsOffersProduct postsPhoto and video updates
Current platform capabilities
Everything Postly supports for Google Business Profile
This list is loaded from Postly's central platform catalog so the website, feature directory, pricing page, and knowledge base stay aligned.
- What's New updates
- Event posts with start and end times
- Offer posts with coupon, redemption URL, and terms
- Product posts with product links and details
- Photo and video media
- Language selection
- Book, Order, Learn More, Shop, and Sign Up calls to action
- One-off and recurring schedules
- Multi-location publishing workflows
Workspace capabilities included with every channel
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create with AI
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Work as a team
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Manage media
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Publish at scale
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Measure and improve
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Every Google Business Profile publishing control
Open Platform settings in the composer to tailor the post for Google Business Profile. Available options can depend on the selected account, content type, and API rules set by Google Business Profile.
Post type
Choose an Update, Event, Offer, or Product post.
Summary and language
Write location-specific copy and set its language code.
Call to action
Use Call, Book, Order, Learn More, Shop, or Sign Up with an eligible URL.
Events
Add an event title plus start and end dates and times.
Offers
Add an offer title, validity dates, coupon code, redemption URL, and terms.
Products
Add a product name, description, price details, and product URL.
Schedule
Publish once or create a recurring local-post schedule.
Step-by-step
How to publish on Google Business Profile with Postly
- STEP 1
Connect your channel
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
- STEP 2
Create or import content
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
- STEP 3
Open platform settings
Choose the destination, format, audience, engagement, link, and media options available for this channel.
- STEP 4
Preview and review
Check the channel preview, resolve media guidance, and send the post through approval when needed.
- STEP 5
Publish or schedule
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Keep learning
Related Google Business Profile publishing guides
Frequently asked questions
Google Business Profile publishing FAQ
Which Google Business Profile post types does Postly support?
Updates, events, offers, and products.
Can I add a call-to-action link?
Yes. Choose a supported CTA such as Book, Order, Learn More, Shop, or Sign Up and add its URL.
Can agencies manage multiple locations?
Yes. Connect eligible locations and organize their publishing and approvals from the workspace.
Start publishing on Google Business Profile
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.