Google Business Profile publishing knowledge base
Local updates, events, offers, and product promotions using Update posts with calls to action and links.
Where you can publish
Content formats
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on Google Business Profile.
Select the correct business location and choose Offer or Event.
Add the title and dates. For an offer, prepare the coupon, redemption URL, and terms; for an event, check start and end times.
Review location-specific copy and media, then schedule ahead of the start date.
Keep in mind: Check validity dates before reusing an offer at another location.
Choose Update and describe a specific service, product, or business announcement.
Select an eligible call to action and add the relevant booking, shopping, or information URL.
Preview the update for the selected location and schedule it.
Keep in mind: Product promotion uses an Update with a link; creating Google Product posts is not supported through the publishing API.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your Google Business Profile content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for Google Business Profile. Available options can depend on the selected account, content type, and API rules set by Google Business Profile.
Choose an Update, Event, or Offer post.
Write location-specific copy and set its language code.
Use Call, Book, Order, Learn More, Shop, or Sign Up with an eligible URL.
Add an event title plus start and end dates and times.
Add an offer title, validity dates, coupon code, redemption URL, and terms.
Promote a product in an Update with a destination link. Google does not support creating Product posts through its publishing API.
Publish once or create a recurring local-post schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Keep learning
Prepare location-specific Google Business Profile offers with accurate dates, terms, links and a separate result check for every location.
Frequently asked questions
Updates, events, and offers. Product promotion uses an Update with a link; Google Product posts are not available through the API.
Yes. Choose a supported CTA such as Book, Order, Learn More, Shop, or Sign Up and add its URL.
Yes. Connect eligible locations and organize their publishing and approvals from the workspace.
One JPEG or PNG per local post, 10 KB–5 MB, at least 250 pixels on both sides. Use a clear original; 720 × 720 is a useful export size. Video publishing is not supported for Google Business Profile local posts in Postly. Separate Google profile video uploads do not make videos valid local-post attachments.
Use Fix images in the channel preview for supported format, size or aspect-ratio issues, then review the result. Repairs are checked again. Tiny originals, unreadable files and images that still exceed requirements need replacing or manual export. Enlarging cannot restore missing detail. Videos are not automatically compressed or re-encoded.
Review each destination separately. A successful destination should not be republished just because another failed. If the result is unconfirmed, check the live destination before retrying to avoid duplicates. Correct rejected media and retry only the affected destination.
Choose the connected location and Offer post type. Add the offer title, validity dates, coupon details, redemption URL, and terms, then review and schedule ahead of its start date.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.