Plan, schedule, and publish
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Ghost publishing knowledge base
Connect a self-hosted Ghost publication or an eligible Ghost(Pro) site using a Custom Integration Admin API key, then create, preview, schedule, and publish long-form content.
Where you can publish
Content formats
Current platform capabilities
This list is loaded from Postly's central platform catalog so the website, feature directory, pricing page, and knowledge base stay aligned.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for Ghost. Available options can depend on the selected account, content type, and API rules set by Ghost.
Use the Ghost Admin URL and the Admin API key from a Custom Integration. Content API keys cannot publish.
Set the title, slug, tags, and custom excerpt.
Publish immediately or save a draft for public, members-only, or paid-members audiences.
Use Postly media or an image URL, with optional alt text and caption.
Set a canonical URL, meta title, and meta description.
Customize Open Graph and X/Twitter titles, descriptions, and images.
Choose an eligible custom Ghost template and feature important posts.
Publish once or create a recurring Ghost schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Frequently asked questions
Yes. Connect Ghost with a Custom Integration Admin API key, then publish now or schedule the article.
Yes. Self-hosted Ghost is supported, and Ghost(Pro) is supported on plans that include Custom Integrations and the Admin API.
Use the Admin API key from Ghost Admin → Settings → Integrations. Do not use the Content API key.
No. Ghost is currently a publishing channel; its stable integration-token Admin API does not provide the comments workflow Postly CRM requires.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.