Turn Instagram content into a product discovery path
Select products from an eligible connected catalog, place product tags on supported images or videos in Preview, and publish the tags with the Instagram post.
Tag from Preview
Add, position, review, and remove product tags while checking the post preview.
Use an eligible catalog
Choose products available to the connected Instagram professional account and approved Shop.
Preserve your publishing flow
Product tagging is optional; regular Instagram publishing and scheduling continue unchanged.
Eligibility: Requires an eligible Instagram professional account, an approved Instagram Shop, a connected catalog, supported media, and Meta product-tagging permission.
Explore Instagram publishing