Telegram publishing knowledge base
Channel and group messages with pins, silent delivery, spoilers, protection, topics, and buttons.
Where you can publish
Content formats
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on Telegram.
Choose a channel or group where your connected bot is authorized.
Compose the message, attach media, and choose whether to show a webpage preview.
Select silent delivery or pinning when appropriate, then preview and schedule.
Keep in mind: Check the bot's destination permissions if delivery or pinning fails.
Choose a supported button action and write a short, descriptive label.
Enter and test its destination; set a topic/thread ID when targeting a group topic.
Check formatting and any spoiler or content-protection settings before sending.
Keep in mind: Use a URL button for a straightforward visit to a page; advanced bot actions need a working handler.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your Telegram content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for Telegram. Available options can depend on the selected account, content type, and API rules set by Telegram.
Send as a message, pin it, or deliver silently without a notification sound.
Show or disable Telegram webpage previews.
Mark media as a spoiler and protect content from forwarding or saving where supported.
Choose a forum topic/thread ID or reply to a specific Telegram message.
Use the supported Telegram parse mode for formatted text.
Add URL, callback, web-app, login, inline-query, or copy-text buttons.
Publish once or create a recurring Telegram schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Check the Telegram destination and bot access, review message formatting and links, and verify a channel announcement before a campaign.
Frequently asked questions
Yes. Disable notification to publish without a notification sound.
Yes. Enable Pin message in Telegram settings.
Yes. Add supported inline keyboard actions, including links and copy-text buttons.
Choose an authorized Telegram group and set the topic/thread ID in platform settings. Prepare the message and buttons, check formatting and bot permissions, then schedule.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.