Pinterest publishing knowledge base
Image, video, link, and multi-page Idea Pins with destination URLs and tracking.
Where you can publish
Content formats
Put it into practice
Follow these focused guides for the formats and publishing decisions that matter on Pinterest.
Choose the connected board that matches the topic and attach an image or video.
Write a descriptive title and useful description, then set the destination URL in Pinterest settings.
Preview the Pin, test the destination on mobile, and schedule the post.
Keep in mind: An explicit destination URL gives you control over which page readers visit.
Group your creative by topic and select the appropriate boards.
Prepare distinct images and copy for each idea, with links to relevant products or articles.
Schedule the content over time and review existing links before reusing older Pins.
Keep in mind: Refresh seasonal copy and expired offers before repeating a campaign.
Current platform capabilities
Explore the publishing formats, creative tools, and controls available for your Pinterest content.
Use these shared creation, scheduling, collaboration, media, and analytics workflows alongside the channel-specific controls below.
Create one-off or recurring schedules, organize work in the content calendar, and publish now or later.
Draft, rewrite, shorten, expand, and adapt platform-specific copy with Postly's AI writing tools.
Use drafts, approvals, notes, publishing presets, and shared workspaces to keep reviews and handoffs clear.
Upload from the media library, preview each channel, and use built-in image and video preparation tools.
Reuse content across selected channels, import bulk posts, and keep campaigns organized from one calendar.
Review publishing results and channel analytics, then use the findings to improve future content.
Platform settings reference
Open Platform settings in the composer to tailor the post for Pinterest. Available options can depend on the selected account, content type, and API rules set by Pinterest.
Optionally add platform-specific Pinterest copy without changing other channel captions.
Optionally send people from the Pin to a product, article, landing page, or other destination. When blank, Postly uses the first non-media link in the post text.
Create multiple pages with individual titles, descriptions, calls to action, and destination URLs.
Enable multi-page navigation and allow comments where supported.
Enable tracking and attach a campaign tracking code.
Choose a thumbnail for eligible video content.
Publish once or create a recurring Pinterest schedule.
Step-by-step
Open Social Accounts, choose the platform, and complete the platform's authorization flow.
Write a post, generate a draft with AI, reuse a template, or add content in bulk.
Choose the destination, format, audience, engagement, link, and media options available for this channel.
Check the channel preview, resolve media guidance, and send the post through approval when needed.
Publish immediately, choose a date and time, or use a recurring schedule where the platform supports it.
Build a Pinterest Pin that matches its landing page, with a relevant board, useful description and checked destination URL.
Frequently asked questions
No. It is optional. Enter it in Pinterest settings, or leave it blank to use the first non-media link in the post text when available.
Yes. Build multi-page Idea Pins with per-page copy, calls to action, and destination links.
Yes. Recurring schedules are useful for evergreen Pinterest campaigns.
Set the Destination URL in Pinterest settings and test the link before scheduling. Setting it explicitly is useful when the caption contains more than one link.
Connect your account, build the post, review every platform setting, and schedule from one Postly workspace.