How to measure social media performance without misleading comparisons
Define your goal, choose a compatible metric, compare similar posts, and turn the result into a practical growth experiment.
Read the guide →Postly learning center
Make your next post
a more useful one.
Practical guides for every stage: prepare the content, publish to the right destination, understand the result, and decide what to try next.
How to repurpose one useful idea across social, blogs, email, and communities
Build channel-specific versions of a source article or campaign with a reusable matrix, accurate facts, accessibility checks, and clear handoffs.
Read the guide →How to build a publishing calendar your team can sustain
Plan realistic publishing capacity across channels, assign approvals, prepare fallback content, and review consistency alongside audience outcomes.
Read the guide →Find your platform and your next task
Each checklist includes a worked example, troubleshooting steps, and official references. Start with the destination you want to publish to.
Social media
YouTubeYouTube upload checklist: privacy, processing and release time →FacebookFacebook Page access checklist for publishing teams →InstagramInstagram Reels release checklist for scheduled campaigns →LinkedInLinkedIn document post checklist: slides, context and accessibility →PinterestPinterest Pin checklist: board, image and destination link →TikTokTikTok publishing checklist: privacy, disclosures and status →XX launch thread checklist: sequence, links and one-off scheduling →ThreadsPlan a useful Threads conversation around one question →BlueskyBluesky accessibility checklist for images and linked posts →Google Business ProfileGoogle Business Profile offer checklist for multiple locations →
Messaging and communities
Blogs and creative workflows
WordPressWordPress publishing handoff: access, taxonomy and previews →GhostGhost article release checklist: visibility and social previews →HashnodeHashnode technical article checklist: code, tags and canonical URLs →DEV.toDEV.to cross-post checklist: attribution, code and discussion →BloggerBlogger publishing checklist: blog selection, labels and status →CanvaCanva to Postly handoff checklist: export, crop and version control →
Choose your connected provider
Use the email or ecommerce checklist above, then check the setup for your provider.