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Ecommerce product promotion

Turn Square products into recurring social and blog campaigns.

Turn an authorized public Square Online product or collection URL into continuously rotating campaigns. New products join the campaign, but they are not the only products Postly can publish.

Give your products more chances to be discovered. Build campaigns around new arrivals, seasonal offers, and evergreen favorites—then send interested shoppers to the original product page.

Connect safely

Paste the public Square Online URL into Postly's URL source workflow; no Square OAuth connection is required.

Keep facts current

Postly refreshes current public product facts from the source page before each publishing run.

Let AI shape the campaign

AI creates angles, hooks, captions, and article structure. Price, availability, ratings, shipping, and specifications must come from current source facts.

Product selection

A continuing rotation—not a one-time “new products” queue.

1

Choose the pool

Include collections, categories, tags, or specific products.

2

Set promotion weight

Pin important products or publish them more frequently.

3

Respect cooldowns

Avoid immediate repeats and give the catalog healthy coverage.

4

Loop continuously

When every eligible product has appeared, the weighted rotation continues.

What the Square source supports

  • Square Online product pages
  • Public collection pages
  • Current page refresh
  • Canonical links and source images
  • Publish to supported social and blog destinations
  • Choose products, collections, categories, tags, or a manual product set
  • Repeat the catalog continuously instead of stopping after new products
  • Pin priority products and give individual products a higher frequency
  • Apply cooldowns and avoid immediate repeats when alternatives are eligible
  • Refresh price and availability facts before publishing
  • Use AI for campaign angles and destination-ready copy without inventing product facts

Prepare your Square campaign

  1. Paste an authorized public Square Online product or collection URL into the URL source workflow.
  2. Open the URL while signed out and confirm the product information is publicly readable.
  3. Review discovered facts, source imagery and the destination before scheduling; this workflow does not require a Square OAuth connection.

Example product campaign

A local maker uses the public Square Online page for a ceramic mug. The post describes the displayed material and size and links to that page. Private inventory details that are absent from the page are not added as if they had been verified.

If the source does not look right

If no usable product appears, check public access and whether the page exposes readable product information. A sign-in page, private dashboard or image-only announcement is not a reliable public product source.

Square: set up items for your website

Before your next campaign

Browse all publishing checklists