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How to build a bio page and track campaign links

Choose what visitors should do, publish a bio page or share a direct link, and review what happens after people click.

Step-by-step guide

  1. Pick the action you want visitors to take

    Use a direct link when a post asks people to do one thing, such as book a class. Use a Bio Page when profile visitors need several choices. Put the main link first and give it a clear label.

  2. Publish the page or prepare the direct link

    In Bio Pages, add destination URLs and label each button with what visitors can do there. Publish the page and copy its public address. For a post with one action, add the direct destination URL to the post.

  3. Test the visitor’s path on a phone

    Open the public link in a signed-out browser. Tap the main button, check that the form or checkout opens, and verify that any campaign tracking parameters survive a redirect. Share the tested URL.

  4. Compare clicks with completed actions

    Review available click data for the same date range and check completed actions in the destination’s own reporting. If people click but few complete a form, test for a broken link or a confusing step.

Example

A photographer puts “Check availability” first on a Bio Page and the portfolio second. A campaign post links directly to the enquiry form. After a week, the photographer compares clicks with enquiries and tests the form on a phone.

Bio page and link tools

  • Bio Pages

    Create a public page for links, profiles, and featured content.

  • Link in Bio

    Use a single profile link to send visitors to several destinations.

  • Link Shortener

    Use shorter links in supported Postly posts and check where they lead.

  • Analytics

    Review available click and post metrics for a campaign.

Troubleshooting

A link opens the wrong page
Check the saved URL for the exact button or post. After fixing it, open the public link again to verify where visitors land.
Clicks and completed actions differ
Check the date ranges and metric definitions. Repeat clicks and visitors who leave before submitting can cause totals to differ.

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