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How to schedule and publish social media posts

Connect social accounts, prepare a version for each destination, and check which posts went live.

Step-by-step guide

  1. Connect the right accounts

    In Channels, authorize each account and confirm the Page, profile, board, or location. Check that your role has permission to publish there.

  2. Adapt the post for each destination

    Start with one announcement, then adjust the caption, crop, link, and placement for each audience. Use the destination previews in Social publishing to check image descriptions and video captions where supported.

  3. Review and schedule

    Confirm the selected accounts, date, time zone, and links. If your workspace uses approvals, make sure a reviewer signs off before the scheduled time.

  4. Check each publishing result

    Open the publishing results and follow the live links where available. If one account fails, inspect the platform for an existing post before retrying that destination.

Example

A bakery announces a Saturday pop-up. Its Instagram Reel shows the pastries, while its Google Business Profile update gives the opening hours and address. Before scheduling, the bakery checks the location on the business update and the captions on the Reel.

Social publishing destinations

Explore the Postly social media scheduler

Troubleshooting

The account or placement is missing
Confirm the workspace and whether your platform role and account type support the placement. If access expired, reconnect and reopen the destination picker.
Only some posts went live
Check the result for each account. Retry the affected destination once you have resolved the error and confirmed the post is absent.

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