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How to send email campaigns and newsletters

Choose managed Postly Email or connect your provider. Set up your sender and audience, then check what was delivered.

Step-by-step guide

  1. Choose who sends your email

    Use the Postly Email add-on for managed sending with a verified domain and an audience in Postly. To keep an existing provider, connect it on Pro and choose the provider’s supported audience or publication. Your provider keeps its audience and bills for its own service.

  2. Prepare your sender and recipients

    Check the sender name, reply address, and subscribed audience. For managed sending, verify the sending domain and import contacts with their subscription status intact. For a connected provider, maintain opt-outs and sender permissions there.

  3. Build, test, and schedule the campaign

    In Email marketing, write a subject and preview text that tell readers what to expect. Check links, mobile layout, and the unsubscribe option. Send a test where available, then confirm the audience and schedule.

  4. Review sending and delivery

    Check the outcome in Postly and open the campaign at the provider when applicable. Provider acceptance means the provider received the request. Review delivery, bounces, and clicks separately where available.

Example

A bookstore connects its Mailchimp account, chooses its event subscribers, and tests the registration link before scheduling. After dispatch, it opens the campaign in Mailchimp to review delivery and clicks.

Email integrations

Explore managed Postly Email

  • Mailchimp

    Choose the Mailchimp audience and resolve any issues in its send checklist before dispatch.

  • Kit

    Choose a segment, a tag, or All subscribers explicitly. Check the resulting broadcast in Kit.

  • Brevo

    Check the intended list or segment and confirm the sending identity in Brevo.

  • beehiiv

    Choose the publication and check both the post and its send status in beehiiv.

  • ActiveCampaign

    Confirm the intended audience and sender details before sending the campaign.

Troubleshooting

The expected audience is missing
Check the connected account and its audience permissions. For managed Postly Email, choose the email audience in the workspace. Connecting a provider leaves its subscribers in that provider.
The send status is unclear
Open the existing campaign at the provider before trying again. With beehiiv, a returned post ID can appear before the article is created or the email is sent.

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