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How to publish messages and manage replies

Schedule community announcements, prepare WhatsApp campaigns, and assign someone to handle customer replies.

Step-by-step guide

  1. Choose where the message belongs

    Use Telegram, Discord, or Slack for an announcement in a connected channel. Use WhatsApp marketing for a template-based message to an opted-in audience. Check which incoming conversations your Social Inbox connection supports.

  2. Check who can send and who can receive

    Confirm the destination and bot permissions for an announcement. For WhatsApp, check the business number, approved template and language, and the recipients’ permission to receive messages.

  3. Preview the message and plan for replies

    Check links, files, mentions, and any template fields. Use the WhatsApp template test send before sending to the full audience. Agree who handles replies in the supported inbox or original channel.

  4. Check publication or delivery

    Open the announcement in its channel. For WhatsApp, review recipient status and check who received the message. Inspect individual outcomes before retrying a partial send.

Example

A studio moves a workshop indoors. It schedules a Discord announcement for its community and uses an approved WhatsApp template to send the new address to attendees who opted in. A teammate checks replies for accessibility questions.

Messaging destinations

Explore the Postly Social Inbox

Troubleshooting

The channel is unavailable
Check that the app or bot is installed in the right workspace or server and can post in that channel. Refresh the channel list after updating permissions.
A WhatsApp template is unavailable
Check approval status and language. Confirm the required fields match the approved template, then send a test to an authorized recipient.

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