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Posting Consistency Audit Template

Find gaps in your publishing routine and build a cadence your team can sustain.

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Who this is for & outcomes

  • Scope
  • Weekly review
  • Capacity plan

Blocks

Scope

Platform/account: [name]
Period: [complete weeks]
Timezone: [named zone]
Successful posts only: [source]

Weekly review

Week: [start date]
Planned posts: [count]
Published posts: [count]
Active days: [count]
Gap reason: [approval, asset, connection, other]

Capacity plan

Repeatable weekly slots: [schedule]
Required assets: [list]
Backup owner: [person]
Review date: [date]
Performance metric to monitor separately: [metric]

Fill-in Templates

Snippet

Scope
Platform/account: [name]
Period: [complete weeks]
Timezone: [named zone]
Successful posts only: [source]

Tip: Personalize the {placeholders} before publishing.

Snippet

Weekly review
Week: [start date]
Planned posts: [count]
Published posts: [count]
Active days: [count]
Gap reason: [approval, asset, connection, other]

Tip: Personalize the {placeholders} before publishing.

Snippet

Capacity plan
Repeatable weekly slots: [schedule]
Required assets: [list]
Backup owner: [person]
Review date: [date]
Performance metric to monitor separately: [metric]

Tip: Personalize the {placeholders} before publishing.

Replace the bracketed fields with your own evidence and campaign details.

Examples

  • If approvals repeatedly delay Thursday posts, move the review deadline earlier before increasing the number of weekly posts.

CTA Bank

Review with your teamPlan the next experiment

FAQs

How do I use this template?
Copy the blocks, replace the bracketed fields with your own evidence, and review the completed brief before publishing.
Are the examples research findings?
No. Examples illustrate how to fill in the template. Use your own measured results or a cited Postly Research report for performance claims.

Common Pitfalls

  • Multiple competing CTAs
  • No visual cover or weak hooks
  • Posts and landing pages do not match