TemplateReady to customize
Content Format Scorecard Template
Compare formats within a platform using the same metric and observation window.
Who this is for & outcomes
- Cohort
- Format comparison
- Interpretation
Blocks
Cohort
Platform: [name] Audience/account set: [scope] Period and post age: [dates, age] Paid content: [excluded or separate]
Format comparison
Format: [native format] Eligible posts: [count] Metric: [exact name] Median per post: [value] Missing observations: [count] Typical range: [25th and 75th percentiles]
Interpretation
Observed difference: [result] Possible confounders: [topic, audience, seasonality] Next controlled test: [plan]
Fill-in Templates
Snippet
Cohort Platform: [name] Audience/account set: [scope] Period and post age: [dates, age] Paid content: [excluded or separate]
Tip: Personalize the {placeholders} before publishing.
Snippet
Format comparison Format: [native format] Eligible posts: [count] Metric: [exact name] Median per post: [value] Missing observations: [count] Typical range: [25th and 75th percentiles]
Tip: Personalize the {placeholders} before publishing.
Snippet
Interpretation Observed difference: [result] Possible confounders: [topic, audience, seasonality] Next controlled test: [plan]
Tip: Personalize the {placeholders} before publishing.
Replace the bracketed fields with your own evidence and campaign details.
Examples
- Compare carousel and single-image saves on the same account. Do not rank a YouTube view against an Instagram save as if they measured the same action.
CTA Bank
Review with your teamPlan the next experiment
FAQs
- How do I use this template?
- Copy the blocks, replace the bracketed fields with your own evidence, and review the completed brief before publishing.
- Are the examples research findings?
- No. Examples illustrate how to fill in the template. Use your own measured results or a cited Postly Research report for performance claims.
Common Pitfalls
- Multiple competing CTAs
- No visual cover or weak hooks
- Posts and landing pages do not match