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September 2026 · Understand the publishing landscape

Platform mix

The publishing destinations represented in the study and their observed delivery volumes.

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September 2026 · UTC · Generated 2026-10-04

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The findings

Verified publishing deliveries

facebook

76,922 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

685 accounts · 76,922 observations

googleMyBusiness

4,917 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

371 accounts · 4,917 observations

instagram

10,629 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

587 accounts · 10,629 observations

linkedin

6,015 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

299 accounts · 6,015 observations

pinterest

1,243 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

81 accounts · 1,243 observations

threads

2,370 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

61 accounts · 2,370 observations

tiktok

3,600 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

257 accounts · 3,600 observations

youtube

1,293 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

98 accounts · 1,293 observations

What to try next

Choose channels where your audience is active. Publishing volume describes usage; it does not identify the most effective platform.

Use the free worksheet →

Read it with context

Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.

Read the methodology →