Skip to content
← Research library
PostlyPostlyResearch

October 2026 · Understand the publishing landscape

Platform mix

The publishing destinations represented in the study and their observed delivery volumes.

Evidence → Understanding → ActionFree to read and shareFresh reports every month · Return on the 1st

What this means for your marketing

Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.

October 2026 · UTC · Generated 2026-11-01

Download branded PDF ↓

The findings

Verified publishing deliveries

bluesky

961 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

37 accounts · 961 observations

facebook

83,157 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

679 accounts · 83,157 observations

googleMyBusiness

4,991 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

393 accounts · 4,991 observations

instagram

14,183 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

622 accounts · 14,183 observations

linkedin

7,532 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

313 accounts · 7,532 observations

pinterest

2,166 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

105 accounts · 2,166 observations

telegram

1,428 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

30 accounts · 1,428 observations

threads

2,050 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

69 accounts · 2,050 observations

tiktok

5,288 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

254 accounts · 5,288 observations

youtube

2,003 deliveries

Verified deliveries in retained Postly posts; cross-post destinations count separately.

121 accounts · 2,003 observations

What to try next

Choose channels where your audience is active. Publishing volume describes usage; it does not identify the most effective platform.

Use the free worksheet →

Read it with context

Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.

Read the methodology →