PostlyResearchSeptember 2026 · Turn attention into an action
Click-through benchmarks
Click-through measurements where clicks and impressions are both recorded for the same destination.
Evidence → Understanding → ActionFree to read and shareFresh reports every month · Return on the 1st
What this means for your marketing
Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.
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Findings and PDF downloads appear when the study has compatible measurements and a sufficient sample. No result is shown as zero simply because it is unavailable.
What to try next
Check that the promise in the post matches the landing page. Keep the denominator and observation window consistent in your own test.
Use the free worksheet →Read it with context
Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.
Read the methodology →