PostlyResearchSeptember 2026 · Learn what earns a response
Engagement benchmarks
Observed post interactions, kept separate by platform and measurement definition.
Evidence → Understanding → ActionFree to read and shareFresh reports every month · Return on the 1st
What this means for your marketing
Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.
This edition is awaiting eligible data
Findings and PDF downloads appear when the study has compatible measurements and a sufficient sample. No result is shown as zero simply because it is unavailable.
What to try next
Read the platform definition and observation age before comparing results. Test a specific creative change rather than copying a headline average.
Use the free worksheet →Read it with context
Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.
Read the methodology →