facebook / Text / no attached media
3,100 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
155 accounts · 3,100 observations
PostlyResearchSeptember 2026 · Plan your creative mix
Content formats
The image, video, text, and mixed-media formats found in the publishing sample.
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What this means for your marketing
Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.
September 2026 · UTC · Generated 2026-10-04
Download branded PDF ↓The findings
Published deliveries by attached media
facebook / image source media
70,952 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
580 accounts · 70,952 observations
facebook / video source media
2,870 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
216 accounts · 2,870 observations
googleMyBusiness / Text / no attached media
1,673 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
131 accounts · 1,673 observations
googleMyBusiness / image source media
3,226 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
326 accounts · 3,226 observations
instagram / image source media
5,262 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
404 accounts · 5,262 observations
instagram / video source media
5,292 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
338 accounts · 5,292 observations
linkedin / Text / no attached media
364 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
64 accounts · 364 observations
linkedin / image source media
4,971 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
248 accounts · 4,971 observations
linkedin / video source media
663 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
91 accounts · 663 observations
pinterest / image source media
1,071 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
66 accounts · 1,071 observations
threads / image source media
651 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
47 accounts · 651 observations
tiktok / image source media
286 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
55 accounts · 286 observations
tiktok / video source media
3,296 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
228 accounts · 3,296 observations
youtube / video source media
1,230 deliveries
Attached source media, not inferred native placement. Retained verified deliveries only.
94 accounts · 1,230 observations
What to try next
Compare the formats you can produce consistently, then run a small test with a single audience objective.
Use the free worksheet →Read it with context
Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.
Read the methodology →