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Monthly Social Media Report Template

Explain what happened, what the numbers can support, and what your team will change next month.

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Who this is for & outcomes

  • Report cover
  • Evidence
  • Actions

Blocks

Report cover

Brand: [name]
Reporting period and timezone: [dates]
Prepared by: [owner]
Objective: [business question]

Evidence

Platform: [name]
Posts published: [count]
Available performance metric: [name and definition]
Result: [value]
Comparable prior period: [value]
Coverage and missing data: [details]

Actions

What improved: [supported observation]
What remains uncertain: [limitation]
Next experiment: [one change]
Owner and review date: [person, date]

Fill-in Templates

Snippet

Report cover
Brand: [name]
Reporting period and timezone: [dates]
Prepared by: [owner]
Objective: [business question]

Tip: Personalize the {placeholders} before publishing.

Snippet

Evidence
Platform: [name]
Posts published: [count]
Available performance metric: [name and definition]
Result: [value]
Comparable prior period: [value]
Coverage and missing data: [details]

Tip: Personalize the {placeholders} before publishing.

Snippet

Actions
What improved: [supported observation]
What remains uncertain: [limitation]
Next experiment: [one change]
Owner and review date: [person, date]

Tip: Personalize the {placeholders} before publishing.

Replace the bracketed fields with your own evidence and campaign details.

Examples

  • Separate publication counts from reach and engagement. Describe a rise in posting volume as increased publishing activity, not proof of audience growth.

CTA Bank

Review with your teamPlan the next experiment

FAQs

How do I use this template?
Copy the blocks, replace the bracketed fields with your own evidence, and review the completed brief before publishing.
Are the examples research findings?
No. Examples illustrate how to fill in the template. Use your own measured results or a cited Postly Research report for performance claims.

Common Pitfalls

  • Multiple competing CTAs
  • No visual cover or weak hooks
  • Posts and landing pages do not match