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October 2026 · Build a sustainable rhythm

Publishing consistency

How often sampled accounts publish, and how activity is distributed through the month.

Evidence → Understanding → ActionFree to read and shareFresh reports every month · Return on the 1st

What this means for your marketing

Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.

October 2026 · UTC · Generated 2026-11-01

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The findings

Published posts per active account

bluesky

5 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

37 accounts · 961 observations

facebook

12 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

679 accounts · 83,157 observations

googleMyBusiness

9 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

393 accounts · 4,991 observations

instagram

12 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

622 accounts · 14,183 observations

linkedin

8 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

313 accounts · 7,532 observations

pinterest

6 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

105 accounts · 2,166 observations

telegram

21.5 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

30 accounts · 1,428 observations

threads

13 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

69 accounts · 2,050 observations

tiktok

9.5 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

254 accounts · 5,288 observations

youtube

8 posts

Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.

121 accounts · 2,003 observations

What to try next

Use the observed cadence as context. Choose a schedule your team can maintain, then measure the response from your own audience.

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Read it with context

Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.

Read the methodology →