Skip to content
← Research library
PostlyPostlyResearch

September 2026 · Design a better timing test

Publishing times

When sampled deliveries were published, grouped by UTC hour.

Evidence → Understanding → ActionFree to read and shareFresh reports every month · Return on the 1st

What this means for your marketing

Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.

September 2026 · UTC · Generated 2026-10-04

Download branded PDF ↓

The findings

Verified deliveries by UTC hour

00:00 UTC

4,030 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

358 accounts · 4,030 observations

01:00 UTC

3,741 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

311 accounts · 3,741 observations

02:00 UTC

4,546 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

358 accounts · 4,546 observations

03:00 UTC

4,321 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

309 accounts · 4,321 observations

04:00 UTC

3,871 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

407 accounts · 3,871 observations

05:00 UTC

4,542 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

493 accounts · 4,542 observations

06:00 UTC

4,117 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

567 accounts · 4,117 observations

07:00 UTC

3,653 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

547 accounts · 3,653 observations

08:00 UTC

4,078 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

677 accounts · 4,078 observations

09:00 UTC

4,563 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

467 accounts · 4,563 observations

10:00 UTC

2,876 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

406 accounts · 2,876 observations

11:00 UTC

4,974 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

419 accounts · 4,974 observations

12:00 UTC

5,658 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

463 accounts · 5,658 observations

13:00 UTC

6,191 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

568 accounts · 6,191 observations

14:00 UTC

5,891 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

594 accounts · 5,891 observations

15:00 UTC

5,415 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

558 accounts · 5,415 observations

16:00 UTC

4,976 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

517 accounts · 4,976 observations

17:00 UTC

5,607 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

459 accounts · 5,607 observations

18:00 UTC

5,237 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

499 accounts · 5,237 observations

19:00 UTC

4,420 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

435 accounts · 4,420 observations

20:00 UTC

3,827 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

357 accounts · 3,827 observations

21:00 UTC

3,557 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

312 accounts · 3,557 observations

22:00 UTC

3,985 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

357 accounts · 3,985 observations

23:00 UTC

4,383 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

328 accounts · 4,383 observations

What to try next

Busy publishing hours are not automatically the best times to post. Use audience-local time and compare performance in a controlled test.

Use the free worksheet →

Read it with context

Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.

Read the methodology →