PostlyResearchOctober 2026 · Monthly edition
Social Media Publishing Report — October 2026
Your monthly source of social media findings, comparisons and practical advice. Download the full edition or any report separately.
Source: Postly Research. Anonymized retained publishing and compatible analytics observations for October 2026 (UTC). Completed 2026-11-01. Each result states its eligible sample and definition.
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Report 01 · Monthly findings - October 2026
Publishing consistency
How often sampled accounts publish, and how activity is distributed through the month.
October 2026
The findings
bluesky: 5 posts, from 37 accounts and 961 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. facebook: 12 posts, from 679 accounts and 83,157 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. googleMyBusiness: 9 posts, from 393 accounts and 4,991 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. instagram: 12 posts, from 622 accounts and 14,183 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. linkedin: 8 posts, from 313 accounts and 7,532 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. pinterest: 6 posts, from 105 accounts and 2,166 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. telegram: 21.5 posts, from 30 accounts and 1,428 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. threads: 13 posts, from 69 accounts and 2,050 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. tiktok: 9.5 posts, from 254 accounts and 5,288 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded. youtube: 8 posts, from 121 accounts and 2,003 observations. Median verified deliveries per active account in retained posts during the month; inactive accounts excluded.
Published posts per active account
| Observed group | posts | Accounts | Observations |
|---|---|---|---|
| bluesky | 5 | 37 | 961 |
| 12 | 679 | 83,157 | |
| googleMyBusiness | 9 | 393 | 4,991 |
| 12 | 622 | 14,183 | |
| 8 | 313 | 7,532 | |
| 6 | 105 | 2,166 | |
| telegram | 21.5 | 30 | 1,428 |
| threads | 13 | 69 | 2,050 |
| tiktok | 9.5 | 254 | 5,288 |
| youtube | 8 | 121 | 2,003 |
At least 30 accounts and 100 observations per displayed group. Account counts overlap. Small groups are withheld; absence from this table does not mean zero usage.
What to do with this result
Use the observed cadence as context. Choose a schedule your team can maintain, then measure the response from your own audience.
How to make the comparison useful
Keep the platform, metric definition and observation age consistent. Record production effort and qualified audience outcomes alongside the reported measure. Change one controllable variable at a time and review the result before expanding the tactic.
Measurement limits
This is an observational sample of eligible Postly records, not a randomized experiment or the whole platform. Missing measurements are withheld. Publishing volume is not engagement; lifetime counters are not necessarily activity within this month. Changes can reflect provider corrections and sample composition.
What this means for a growth plan
Copying a pooled average would set a very different production target from the typical active account in this sample. A delivery can also be a recurring publication, so neither the mean nor the median is a count of new creative ideas. Use the median as descriptive context for workload, not as a universal posting target or an algorithm requirement.
Recommended actions
Start with a cadence that leaves time for original content and audience responses. Track your account-level weekly output, production hours and qualified outcomes together. If testing a higher cadence, increase one platform at a time while keeping topic quality and campaign objective stable. Review whether the additional publications produce enough incremental benefit to justify the extra work.
Report 02 · Monthly findings - October 2026
Platform mix
The publishing destinations represented in the study and their observed delivery volumes.
October 2026
The findings
bluesky: 961 deliveries, from 37 accounts and 961 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. facebook: 83,157 deliveries, from 679 accounts and 83,157 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. googleMyBusiness: 4,991 deliveries, from 393 accounts and 4,991 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. instagram: 14,183 deliveries, from 622 accounts and 14,183 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. linkedin: 7,532 deliveries, from 313 accounts and 7,532 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. pinterest: 2,166 deliveries, from 105 accounts and 2,166 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. telegram: 1,428 deliveries, from 30 accounts and 1,428 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. threads: 2,050 deliveries, from 69 accounts and 2,050 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. tiktok: 5,288 deliveries, from 254 accounts and 5,288 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately. youtube: 2,003 deliveries, from 121 accounts and 2,003 observations. Verified deliveries in retained Postly posts; cross-post destinations count separately.
Verified publishing deliveries
| Observed group | deliveries | Accounts | Observations |
|---|---|---|---|
| bluesky | 961 | 37 | 961 |
| 83,157 | 679 | 83,157 | |
| googleMyBusiness | 4,991 | 393 | 4,991 |
| 14,183 | 622 | 14,183 | |
| 7,532 | 313 | 7,532 | |
| 2,166 | 105 | 2,166 | |
| telegram | 1,428 | 30 | 1,428 |
| threads | 2,050 | 69 | 2,050 |
| tiktok | 5,288 | 254 | 5,288 |
| youtube | 2,003 | 121 | 2,003 |
At least 30 accounts and 100 observations per displayed group. Account counts overlap. Small groups are withheld; absence from this table does not mean zero usage.
What to do with this result
Choose channels where your audience is active. Publishing volume describes usage; it does not identify the most effective platform.
How to make the comparison useful
Keep the platform, metric definition and observation age consistent. Record production effort and qualified audience outcomes alongside the reported measure. Change one controllable variable at a time and review the result before expanding the tactic.
Measurement limits
This is an observational sample of eligible Postly records, not a randomized experiment or the whole platform. Missing measurements are withheld. Publishing volume is not engagement; lifetime counters are not necessarily activity within this month. Changes can reflect provider corrections and sample composition.
Compare performance fairly
Reach asks how many people encountered the content. Interaction measures a response. A qualified action asks whether the right person progressed toward the business objective. These are different outcomes, and native view definitions can differ. This edition measures publishing activity on each platform; it does not contain a compatible cross-platform engagement or conversion panel. No platform is declared the performance winner. For your own comparison, record the same business action and cost window across channels, while keeping native engagement measures separate.
What this means for marketers
A volume-led channel plan would overweight frequent and recurring publishers. Account participation gives a second perspective, but neither measure establishes qualified reach, sales or suitability for a particular product. Treat these results as a map of observed distribution work. They show why a channel decision needs both an audience hypothesis and a realistic servicing budget.
Recommended actions
Choose one primary channel for the buying question you need to answer and one complementary channel for distribution. Set a destination-specific objective, such as qualified product-page visits or completed enquiries. Budget separately for asset adaptation, publication checks and responses. Review outcomes at the same post age before moving resources to the channel with the largest visible posting volume.
Facebook: Community updates and repeat customer communication
Test useful explanations, demonstrations and customer questions. Separate feed, Reel and Story briefs. Compare qualified conversations and destination visits with the time spent producing and responding; a large delivery count is not proof of incremental demand. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
Instagram: Visual explanation and product demonstration
Use a clear visual promise, show the product in context and give the viewer one next step. Distinguish saved placement choices from native publications. Compare the same campaign objective across placements, with reach, interactions and qualified actions kept separate. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
TikTok: Short video ideas and creative discovery
Start with a recognizable problem and demonstrate the answer quickly. Test different openings for the same idea before changing the offer. Compare retention and qualified actions at a consistent post age; do not select only the best-performing videos for a benchmark. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
YouTube: Searchable explanations and deeper demonstrations
Build videos around a specific audience question. Use an accurate title and thumbnail, then evaluate whether viewers stay for the promised answer. YouTube describes recommendations in terms of relevance and viewer response. Tags alone are not a sound growth strategy. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
LinkedIn: Professional expertise and buying questions
Explain a business problem, the reasoning behind a decision and the evidence for the result. A useful case study can be a starting format. Assess relevant conversations and qualified enquiries alongside impressions; a large generic audience is not necessarily a useful buying audience. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
Google Business Profile: Local business discovery and action
Keep the business information and customer action accurate. Match the action destination to the offer: a booking should reach a booking path. Google distinguishes profile interactions such as calls and website clicks; these should not be treated as equivalent to post reactions. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
Pinterest: Visual ideas linked to products and resources
Publish a clear idea with an accurate destination. Pinterest product Pins can display product information such as price and availability. Compare outbound visits and downstream product actions, and check that the landing page fulfils the promise made by the image. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
Threads: Public conversation and topical explanations
Treat the post as the opening of a conversation. Test a specific question or useful observation and reserve time to respond. Measure substantive replies and relevant visits separately from publishing activity. Review reply and quote settings as deliberate distribution choices. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
Telegram: Ongoing communication with an existing community
Plan useful updates for people who have chosen to follow the channel. Review notification, preview and content-protection settings. Evaluate retention, response and destination actions; repeated delivery alone cannot establish discovery or acquisition. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
Bluesky: Conversation and specialist communities
Start with topics that overlap with the community you want to serve. Use clear context and language choices, participate in replies and track useful conversations. The eligible delivery sample provides no reliable performance ranking for this network. Strategy guidance; the observed Postly publishing counts are shown in the evidence table above.
Early stage: establish audience and message fit
Choose one primary channel where you can reach and speak with the intended audience. For a local appointment business, evaluate the local discovery and booking path first; for a professional service, test useful explanations of the buying problem; for a demonstrable product, test visual proof. These are strategy hypotheses, not Postly performance rankings. Your immediate output is evidence that the right people understand the offer and take a useful next step. Do not expand merely because another platform has higher publishing volume.
Mid stage: make one useful result repeatable
When one topic and offer consistently produce relevant conversations or qualified actions, document the brief and publishing checks. Add one complementary distribution channel while retaining a common business outcome. Record the incremental production and response time. Continue only if the additional channel reaches useful people or supports a distinct buying question; duplicated impressions are not evidence of incremental demand.
Late stage: allocate resources by contribution
With repeatable acquisition or customer communication in place, compare channel contribution over a consistent window. Keep paid and organic activity separate and account for production cost. Invest in the combination of channels that serves discovery, evaluation and customer retention, rather than maximizing every platform. Use first-party conversion records to assess business outcomes; publishing receipts cannot supply this attribution.
Advanced stage: test incrementality and resilience
Use planned holdouts or staggered changes where feasible to distinguish extra activity from extra results. Compare matched account or campaign cohorts, record uncertainty and check whether a few large accounts dominate the result. Maintain a deliberate experiment budget and avoid changing several presets, creative formats and schedules at once. Stage labels here describe operating maturity, not follower thresholds, and were not inferred from customer identities or content.
Sources for the teaching sections
- YouTube performance and discovery
- LinkedIn: thought leadership
- Google Business Profile performance definitions
- Pinterest product Pins and shopping
Platform sources support the explanations. Postly data supports the observed counts. Strategic recommendations are editorial judgments.
Report 03 · Monthly findings - October 2026
Content formats
The image, video, text, and mixed-media formats found in the publishing sample.
October 2026
The findings
bluesky / image source media: 652 deliveries, from 33 accounts and 652 observations. Attached source media, not inferred native placement. Retained verified deliveries only. facebook / Text / no attached media: 5,843 deliveries, from 173 accounts and 5,843 observations. Attached source media, not inferred native placement. Retained verified deliveries only. facebook / image source media: 73,203 deliveries, from 540 accounts and 73,203 observations. Attached source media, not inferred native placement. Retained verified deliveries only. facebook / video source media: 4,093 deliveries, from 217 accounts and 4,093 observations. Attached source media, not inferred native placement. Retained verified deliveries only. googleMyBusiness / Text / no attached media: 1,696 deliveries, from 161 accounts and 1,696 observations. Attached source media, not inferred native placement. Retained verified deliveries only. googleMyBusiness / image source media: 3,252 deliveries, from 316 accounts and 3,252 observations. Attached source media, not inferred native placement. Retained verified deliveries only. instagram / image source media: 6,289 deliveries, from 482 accounts and 6,289 observations. Attached source media, not inferred native placement. Retained verified deliveries only. instagram / video source media: 7,741 deliveries, from 376 accounts and 7,741 observations. Attached source media, not inferred native placement. Retained verified deliveries only. linkedin / Text / no attached media: 335 deliveries, from 47 accounts and 335 observations. Attached source media, not inferred native placement. Retained verified deliveries only. linkedin / image source media: 5,875 deliveries, from 257 accounts and 5,875 observations. Attached source media, not inferred native placement. Retained verified deliveries only. linkedin / video source media: 1,237 deliveries, from 114 accounts and 1,237 observations. Attached source media, not inferred native placement. Retained verified deliveries only. pinterest / image source media: 1,981 deliveries, from 97 accounts and 1,981 observations. Attached source media, not inferred native placement. Retained verified deliveries only. threads / image source media: 1,382 deliveries, from 55 accounts and 1,382 observations. Attached source media, not inferred native placement. Retained verified deliveries only. threads / video source media: 494 deliveries, from 36 accounts and 494 observations. Attached source media, not inferred native placement. Retained verified deliveries only. tiktok / image source media: 437 deliveries, from 96 accounts and 437 observations. Attached source media, not inferred native placement. Retained verified deliveries only. tiktok / video source media: 4,841 deliveries, from 230 accounts and 4,841 observations. Attached source media, not inferred native placement. Retained verified deliveries only. youtube / video source media: 1,947 deliveries, from 117 accounts and 1,947 observations. Attached source media, not inferred native placement. Retained verified deliveries only.
Published deliveries by attached media
| Observed group | deliveries | Accounts | Observations |
|---|---|---|---|
| bluesky / image source media | 652 | 33 | 652 |
| facebook / Text / no attached media | 5,843 | 173 | 5,843 |
| facebook / image source media | 73,203 | 540 | 73,203 |
| facebook / video source media | 4,093 | 217 | 4,093 |
| googleMyBusiness / Text / no attached media | 1,696 | 161 | 1,696 |
| googleMyBusiness / image source media | 3,252 | 316 | 3,252 |
| instagram / image source media | 6,289 | 482 | 6,289 |
| instagram / video source media | 7,741 | 376 | 7,741 |
| linkedin / Text / no attached media | 335 | 47 | 335 |
| linkedin / image source media | 5,875 | 257 | 5,875 |
| linkedin / video source media | 1,237 | 114 | 1,237 |
| pinterest / image source media | 1,981 | 97 | 1,981 |
| threads / image source media | 1,382 | 55 | 1,382 |
| threads / video source media | 494 | 36 | 494 |
| tiktok / image source media | 437 | 96 | 437 |
| tiktok / video source media | 4,841 | 230 | 4,841 |
| youtube / video source media | 1,947 | 117 | 1,947 |
At least 30 accounts and 100 observations per displayed group. Account counts overlap. Small groups are withheld; absence from this table does not mean zero usage.
What to do with this result
Compare the formats you can produce consistently, then run a small test with a single audience objective.
How to make the comparison useful
Keep the platform, metric definition and observation age consistent. Record production effort and qualified audience outcomes alongside the reported measure. Change one controllable variable at a time and review the result before expanding the tactic.
Measurement limits
This is an observational sample of eligible Postly records, not a randomized experiment or the whole platform. Missing measurements are withheld. Publishing volume is not engagement; lifetime counters are not necessarily activity within this month. Changes can reflect provider corrections and sample composition.
What this means for content planning
A video-only production plan would overlook most recorded delivery work in this sample. Image preparation, accessibility descriptions, crop checks and destination adaptation deserve an explicit place in the workflow. Equally, the video volume is large enough to justify a separate production checklist. Text or link-based publishing should remain a distinct workflow rather than being treated as a failed media upload.
Recommended actions
Build reusable image and video briefs for the same customer question. Record the production time for each format and evaluate comparable outcomes after a fixed interval. For a product demonstration, compare a short demonstration with a step-by-step image explanation using the same offer. Keep accessibility checks in both workflows. Choose the format that produces useful audience response at a sustainable production cost.
Report 04 · Monthly findings - October 2026
Publishing times
When sampled deliveries were published, grouped by UTC hour.
October 2026
The findings
00:00 UTC: 2,771 deliveries, from 442 accounts and 2,771 observations. Observed delivery hour in UTC, not a best-time recommendation. 01:00 UTC: 2,603 deliveries, from 325 accounts and 2,603 observations. Observed delivery hour in UTC, not a best-time recommendation. 02:00 UTC: 2,858 deliveries, from 330 accounts and 2,858 observations. Observed delivery hour in UTC, not a best-time recommendation. 03:00 UTC: 2,938 deliveries, from 403 accounts and 2,938 observations. Observed delivery hour in UTC, not a best-time recommendation. 04:00 UTC: 3,296 deliveries, from 472 accounts and 3,296 observations. Observed delivery hour in UTC, not a best-time recommendation. 05:00 UTC: 4,363 deliveries, from 595 accounts and 4,363 observations. Observed delivery hour in UTC, not a best-time recommendation. 06:00 UTC: 3,788 deliveries, from 576 accounts and 3,788 observations. Observed delivery hour in UTC, not a best-time recommendation. 07:00 UTC: 2,977 deliveries, from 616 accounts and 2,977 observations. Observed delivery hour in UTC, not a best-time recommendation. 08:00 UTC: 3,183 deliveries, from 587 accounts and 3,183 observations. Observed delivery hour in UTC, not a best-time recommendation. 09:00 UTC: 6,384 deliveries, from 526 accounts and 6,384 observations. Observed delivery hour in UTC, not a best-time recommendation. 10:00 UTC: 5,386 deliveries, from 498 accounts and 5,386 observations. Observed delivery hour in UTC, not a best-time recommendation. 11:00 UTC: 9,192 deliveries, from 439 accounts and 9,192 observations. Observed delivery hour in UTC, not a best-time recommendation. 12:00 UTC: 9,196 deliveries, from 555 accounts and 9,196 observations. Observed delivery hour in UTC, not a best-time recommendation. 13:00 UTC: 8,186 deliveries, from 677 accounts and 8,186 observations. Observed delivery hour in UTC, not a best-time recommendation. 14:00 UTC: 7,817 deliveries, from 669 accounts and 7,817 observations. Observed delivery hour in UTC, not a best-time recommendation. 15:00 UTC: 7,980 deliveries, from 640 accounts and 7,980 observations. Observed delivery hour in UTC, not a best-time recommendation. 16:00 UTC: 8,078 deliveries, from 654 accounts and 8,078 observations. Observed delivery hour in UTC, not a best-time recommendation. 17:00 UTC: 8,112 deliveries, from 710 accounts and 8,112 observations. Observed delivery hour in UTC, not a best-time recommendation. 18:00 UTC: 5,958 deliveries, from 483 accounts and 5,958 observations. Observed delivery hour in UTC, not a best-time recommendation. 19:00 UTC: 4,849 deliveries, from 401 accounts and 4,849 observations. Observed delivery hour in UTC, not a best-time recommendation. 20:00 UTC: 4,380 deliveries, from 467 accounts and 4,380 observations. Observed delivery hour in UTC, not a best-time recommendation. 21:00 UTC: 3,708 deliveries, from 400 accounts and 3,708 observations. Observed delivery hour in UTC, not a best-time recommendation. 22:00 UTC: 3,232 deliveries, from 376 accounts and 3,232 observations. Observed delivery hour in UTC, not a best-time recommendation. 23:00 UTC: 2,592 deliveries, from 407 accounts and 2,592 observations. Observed delivery hour in UTC, not a best-time recommendation.
Verified deliveries by UTC hour
| Observed group | deliveries | Accounts | Observations |
|---|---|---|---|
| 00:00 UTC | 2,771 | 442 | 2,771 |
| 01:00 UTC | 2,603 | 325 | 2,603 |
| 02:00 UTC | 2,858 | 330 | 2,858 |
| 03:00 UTC | 2,938 | 403 | 2,938 |
| 04:00 UTC | 3,296 | 472 | 3,296 |
| 05:00 UTC | 4,363 | 595 | 4,363 |
| 06:00 UTC | 3,788 | 576 | 3,788 |
| 07:00 UTC | 2,977 | 616 | 2,977 |
| 08:00 UTC | 3,183 | 587 | 3,183 |
| 09:00 UTC | 6,384 | 526 | 6,384 |
| 10:00 UTC | 5,386 | 498 | 5,386 |
| 11:00 UTC | 9,192 | 439 | 9,192 |
| 12:00 UTC | 9,196 | 555 | 9,196 |
| 13:00 UTC | 8,186 | 677 | 8,186 |
| 14:00 UTC | 7,817 | 669 | 7,817 |
| 15:00 UTC | 7,980 | 640 | 7,980 |
| 16:00 UTC | 8,078 | 654 | 8,078 |
| 17:00 UTC | 8,112 | 710 | 8,112 |
| 18:00 UTC | 5,958 | 483 | 5,958 |
| 19:00 UTC | 4,849 | 401 | 4,849 |
| 20:00 UTC | 4,380 | 467 | 4,380 |
| 21:00 UTC | 3,708 | 400 | 3,708 |
| 22:00 UTC | 3,232 | 376 | 3,232 |
| 23:00 UTC | 2,592 | 407 | 2,592 |
At least 30 accounts and 100 observations per displayed group. Account counts overlap. Small groups are withheld; absence from this table does not mean zero usage.
What to do with this result
Busy publishing hours are not automatically the best times to post. Use audience-local time and compare performance in a controlled test.
How to make the comparison useful
Keep the platform, metric definition and observation age consistent. Record production effort and qualified audience outcomes alongside the reported measure. Change one controllable variable at a time and review the result before expanding the tactic.
Measurement limits
This is an observational sample of eligible Postly records, not a randomized experiment or the whole platform. Missing measurements are withheld. Publishing volume is not engagement; lifetime counters are not necessarily activity within this month. Changes can reflect provider corrections and sample composition.
What this means for scheduling
A universal best-time recommendation would confuse publisher behaviour with audience response. The same UTC hour corresponds to different local hours across regions, and the aggregate also mixes platforms and content. Use the observed spread to plan operational coverage and verification. Audience-local experiments need a narrower comparison than this global distribution.
Recommended actions
Record the audience timezone alongside every timing test. Compare two practical local-time windows on the same platform with similar content and a fixed observation age. Include a response or conversion measure rather than only publication success. Keep enough time after publishing to monitor responses, and revisit the schedule when audience geography or daylight-saving time changes.
Report 05 · Monthly findings - October 2026
Publishing presets
Explicit saved settings and image ALT presence in source records with verified monthly publications.
October 2026
The findings
All images have ALT text: 1,679 records, from 349 accounts and 1,679 observations. Source posts with image attachments and verified monthly deliveries, counted once. Current ALT presence, not historical accessibility execution or engagement lift. No image ALT text recorded: 11,380 records, from 1,701 accounts and 11,380 observations. Source posts with image attachments and verified monthly deliveries, counted once. Current ALT presence, not historical accessibility execution or engagement lift. facebook / Facebook Feed Post (including multi-image posts) / Off: 1,362 records, from 98 accounts and 1,362 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Facebook Feed Post (including multi-image posts) / On: 24,368 records, from 643 accounts and 24,368 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Facebook Linked Carousel (image cards with links) / Off: 25,714 records, from 664 accounts and 25,714 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Generate a reply for automated posts / Off: 25,728 records, from 664 accounts and 25,728 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Share as Reel / Off: 24,626 records, from 646 accounts and 24,626 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Share as Reel / On: 1,104 records, from 70 accounts and 1,104 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Share to Story / Off: 24,449 records, from 632 accounts and 24,449 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Share to Story / On: 1,281 records, from 97 accounts and 1,281 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. googleMyBusiness / Action destination URL / Configured: 1,018 records, from 152 accounts and 1,018 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. googleMyBusiness / Call to action / Book: 150 records, from 51 accounts and 150 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. googleMyBusiness / Call to action / Call: 3,536 records, from 273 accounts and 3,536 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. googleMyBusiness / Call to action / Learn More: 839 records, from 119 accounts and 839 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. googleMyBusiness / Publication type / Update: 4,534 records, from 390 accounts and 4,534 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Allow comments on Feed and Reels / On: 11,590 records, from 622 accounts and 11,590 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Default collaborators / Empty: 11,530 records, from 620 accounts and 11,530 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Generate a reply for automated posts / Off: 11,590 records, from 622 accounts and 11,590 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share as Reel / Off: 9,877 records, from 591 accounts and 9,877 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share as Reel / On: 1,713 records, from 109 accounts and 1,713 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share to Feed / Off: 2,006 records, from 116 accounts and 2,006 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share to Feed / On: 9,584 records, from 594 accounts and 9,584 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share to Story / Off: 10,294 records, from 592 accounts and 10,294 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share to Story / On: 1,296 records, from 102 accounts and 1,296 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. linkedin / Allow comments on new posts / On: 297 records, from 74 accounts and 297 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. linkedin / Enable Resharing / On: 4,040 records, from 308 accounts and 4,040 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. linkedin / Feed Distribution / Main feed: 4,054 records, from 309 accounts and 4,054 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. linkedin / Generate a reply for automated posts / Off: 4,046 records, from 309 accounts and 4,046 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. linkedin / Visibility / Public: 4,054 records, from 309 accounts and 4,054 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. pinterest / Default destination URL / Configured: 1,386 records, from 97 accounts and 1,386 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. telegram / Disable Web Page Preview / Off: 926 records, from 30 accounts and 926 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. telegram / Mark Media as Spoiler / Off: 1,035 records, from 30 accounts and 1,035 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. telegram / Pin Message / Off: 1,062 records, from 30 accounts and 1,062 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. telegram / Protect Content / Off: 1,062 records, from 30 accounts and 1,062 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. telegram / Send as Message / On: 1,062 records, from 30 accounts and 1,062 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. telegram / Silent Message / Off: 1,062 records, from 30 accounts and 1,062 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. threads / Allow Quotes / On: 1,884 records, from 69 accounts and 1,884 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. threads / Reply Control / Everyone: 1,884 records, from 69 accounts and 1,884 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / AI-generated content disclosure / Off: 3,797 records, from 225 accounts and 3,797 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / AI-generated content disclosure / On: 1,005 records, from 48 accounts and 1,005 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / Branded-content disclosure / Off: 4,757 records, from 254 accounts and 4,757 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / Disable Comments / Off: 4,801 records, from 254 accounts and 4,801 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / Disable Duet / Off: 4,736 records, from 253 accounts and 4,736 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / Disable Stitch / Off: 4,738 records, from 254 accounts and 4,738 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / Own-brand disclosure / Off: 4,404 records, from 245 accounts and 4,404 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / Own-brand disclosure / On: 398 records, from 31 accounts and 398 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. tiktok / Privacy / Public: 4,798 records, from 254 accounts and 4,798 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. youtube / Default tags / Configured: 707 records, from 49 accounts and 707 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. youtube / Default tags / Empty: 1,279 records, from 84 accounts and 1,279 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. youtube / Embeddable / On: 1,986 records, from 121 accounts and 1,986 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. youtube / Generate a reply for automated posts / Off: 1,986 records, from 121 accounts and 1,986 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. youtube / Made for Kids / Off: 1,986 records, from 121 accounts and 1,986 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. youtube / Notify Subscribers / On: 1,946 records, from 119 accounts and 1,946 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. youtube / Privacy / Public: 1,888 records, from 115 accounts and 1,888 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance.
Eligible source records and destination settings
| Observed group | records | Accounts | Observations |
|---|---|---|---|
| All images have ALT text | 1,679 | 349 | 1,679 |
| No image ALT text recorded | 11,380 | 1,701 | 11,380 |
| facebook / Facebook Feed Post (including multi-image posts) / Off | 1,362 | 98 | 1,362 |
| facebook / Facebook Feed Post (including multi-image posts) / On | 24,368 | 643 | 24,368 |
| facebook / Facebook Linked Carousel (image cards with links) / Off | 25,714 | 664 | 25,714 |
| facebook / Generate a reply for automated posts / Off | 25,728 | 664 | 25,728 |
| facebook / Share as Reel / Off | 24,626 | 646 | 24,626 |
| facebook / Share as Reel / On | 1,104 | 70 | 1,104 |
| facebook / Share to Story / Off | 24,449 | 632 | 24,449 |
| facebook / Share to Story / On | 1,281 | 97 | 1,281 |
| googleMyBusiness / Action destination URL / Configured | 1,018 | 152 | 1,018 |
| googleMyBusiness / Call to action / Book | 150 | 51 | 150 |
| googleMyBusiness / Call to action / Call | 3,536 | 273 | 3,536 |
| googleMyBusiness / Call to action / Learn More | 839 | 119 | 839 |
| googleMyBusiness / Publication type / Update | 4,534 | 390 | 4,534 |
| instagram / Allow comments on Feed and Reels / On | 11,590 | 622 | 11,590 |
| instagram / Default collaborators / Empty | 11,530 | 620 | 11,530 |
| instagram / Generate a reply for automated posts / Off | 11,590 | 622 | 11,590 |
| instagram / Share as Reel / Off | 9,877 | 591 | 9,877 |
| instagram / Share as Reel / On | 1,713 | 109 | 1,713 |
| instagram / Share to Feed / Off | 2,006 | 116 | 2,006 |
| instagram / Share to Feed / On | 9,584 | 594 | 9,584 |
| instagram / Share to Story / Off | 10,294 | 592 | 10,294 |
| instagram / Share to Story / On | 1,296 | 102 | 1,296 |
| linkedin / Allow comments on new posts / On | 297 | 74 | 297 |
| linkedin / Enable Resharing / On | 4,040 | 308 | 4,040 |
| linkedin / Feed Distribution / Main feed | 4,054 | 309 | 4,054 |
| linkedin / Generate a reply for automated posts / Off | 4,046 | 309 | 4,046 |
| linkedin / Visibility / Public | 4,054 | 309 | 4,054 |
| pinterest / Default destination URL / Configured | 1,386 | 97 | 1,386 |
| telegram / Disable Web Page Preview / Off | 926 | 30 | 926 |
| telegram / Mark Media as Spoiler / Off | 1,035 | 30 | 1,035 |
| telegram / Pin Message / Off | 1,062 | 30 | 1,062 |
| telegram / Protect Content / Off | 1,062 | 30 | 1,062 |
| telegram / Send as Message / On | 1,062 | 30 | 1,062 |
| telegram / Silent Message / Off | 1,062 | 30 | 1,062 |
| threads / Allow Quotes / On | 1,884 | 69 | 1,884 |
| threads / Reply Control / Everyone | 1,884 | 69 | 1,884 |
| tiktok / AI-generated content disclosure / Off | 3,797 | 225 | 3,797 |
| tiktok / AI-generated content disclosure / On | 1,005 | 48 | 1,005 |
| tiktok / Branded-content disclosure / Off | 4,757 | 254 | 4,757 |
| tiktok / Disable Comments / Off | 4,801 | 254 | 4,801 |
| tiktok / Disable Duet / Off | 4,736 | 253 | 4,736 |
| tiktok / Disable Stitch / Off | 4,738 | 254 | 4,738 |
| tiktok / Own-brand disclosure / Off | 4,404 | 245 | 4,404 |
| tiktok / Own-brand disclosure / On | 398 | 31 | 398 |
| tiktok / Privacy / Public | 4,798 | 254 | 4,798 |
| youtube / Default tags / Configured | 707 | 49 | 707 |
| youtube / Default tags / Empty | 1,279 | 84 | 1,279 |
| youtube / Embeddable / On | 1,986 | 121 | 1,986 |
| youtube / Generate a reply for automated posts / Off | 1,986 | 121 | 1,986 |
| youtube / Made for Kids / Off | 1,986 | 121 | 1,986 |
| youtube / Notify Subscribers / On | 1,946 | 119 | 1,946 |
| youtube / Privacy / Public | 1,888 | 115 | 1,888 |
At least 30 accounts and 100 observations per displayed group. Account counts overlap. Small groups are withheld; absence from this table does not mean zero usage.
What to do with this result
Review visibility, placement, interaction settings, accessibility and destination links against the purpose of the post. Saved-setting prevalence does not establish an engagement advantage.
How to make the comparison useful
Keep the platform, metric definition and observation age consistent. Record production effort and qualified audience outcomes alongside the reported measure. Change one controllable variable at a time and review the result before expanding the tactic.
Measurement limits
This is an observational sample of eligible Postly records, not a randomized experiment or the whole platform. Missing measurements are withheld. Publishing volume is not engagement; lifetime counters are not necessarily activity within this month. Changes can reflect provider corrections and sample composition.
Recommended actions
Organize each platform preset around four decisions: where the content appears, who can see or respond, what action the audience should take, and what accessibility or disclosure checks are needed. Review ALT text for every image. Check destination links and tracking before saving a conversion-oriented preset. Review comments, sharing and notification choices deliberately. Recheck audience and content disclosures for each post instead of optimizing them for reach.
Sources for the teaching sections
Platform sources support the explanations. Postly data supports the observed counts. Strategic recommendations are editorial judgments.
Report 06 · Monthly findings - October 2026
Placement choices
Saved placement choices associated with verified publications in the reporting month.
October 2026
The findings
facebook / Facebook Feed Post (including multi-image posts) / Off: 1,362 records, from 98 accounts and 1,362 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Facebook Feed Post (including multi-image posts) / On: 24,368 records, from 643 accounts and 24,368 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Facebook Linked Carousel (image cards with links) / Off: 25,714 records, from 664 accounts and 25,714 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Share as Reel / Off: 24,626 records, from 646 accounts and 24,626 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Share as Reel / On: 1,104 records, from 70 accounts and 1,104 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Share to Story / Off: 24,449 records, from 632 accounts and 24,449 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. facebook / Share to Story / On: 1,281 records, from 97 accounts and 1,281 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share as Reel / Off: 9,877 records, from 591 accounts and 9,877 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share as Reel / On: 1,713 records, from 109 accounts and 1,713 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share to Feed / Off: 2,006 records, from 116 accounts and 2,006 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share to Feed / On: 9,584 records, from 594 accounts and 9,584 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share to Story / Off: 10,294 records, from 592 accounts and 10,294 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance. instagram / Share to Story / On: 1,296 records, from 102 accounts and 1,296 observations. Source-post/destination pairs with verified monthly deliveries and explicitly stored settings. Missing values are not defaults. Saved configuration is not proof of native execution or performance.
Source-post/destination setting observations
| Observed group | records | Accounts | Observations |
|---|---|---|---|
| facebook / Facebook Feed Post (including multi-image posts) / Off | 1,362 | 98 | 1,362 |
| facebook / Facebook Feed Post (including multi-image posts) / On | 24,368 | 643 | 24,368 |
| facebook / Facebook Linked Carousel (image cards with links) / Off | 25,714 | 664 | 25,714 |
| facebook / Share as Reel / Off | 24,626 | 646 | 24,626 |
| facebook / Share as Reel / On | 1,104 | 70 | 1,104 |
| facebook / Share to Story / Off | 24,449 | 632 | 24,449 |
| facebook / Share to Story / On | 1,281 | 97 | 1,281 |
| instagram / Share as Reel / Off | 9,877 | 591 | 9,877 |
| instagram / Share as Reel / On | 1,713 | 109 | 1,713 |
| instagram / Share to Feed / Off | 2,006 | 116 | 2,006 |
| instagram / Share to Feed / On | 9,584 | 594 | 9,584 |
| instagram / Share to Story / Off | 10,294 | 592 | 10,294 |
| instagram / Share to Story / On | 1,296 | 102 | 1,296 |
At least 30 accounts and 100 observations per displayed group. Account counts overlap. Small groups are withheld; absence from this table does not mean zero usage.
What to do with this result
Verify the native placement before comparing performance. Keep post age, platform and audience context comparable; saved selections alone cannot establish a performance winner.
How to make the comparison useful
Keep the platform, metric definition and observation age consistent. Record production effort and qualified audience outcomes alongside the reported measure. Change one controllable variable at a time and review the result before expanding the tactic.
Measurement limits
This is an observational sample of eligible Postly records, not a randomized experiment or the whole platform. Missing measurements are withheld. Publishing volume is not engagement; lifetime counters are not necessarily activity within this month. Changes can reflect provider corrections and sample composition.
What this means for creative briefs
A generic video label conceals different publishing intentions. Separate feed, Story and Reel in the brief, delivery verification and reporting sheet. When one creative is reused, retain the relationship between the source asset and each destination publication. This makes it possible to distinguish a successful distribution workflow from a successful audience response.
Recommended actions
Create separate placement variants of the same campaign brief. Preview framing and text for the intended placement, verify the actual native publication, and record its provider identifier. Compare views with views and interactions with interactions at the same post age and on the same platform. Keep audience size, promotion and topic as comparable as possible. Use a consistent business action to decide which placement earns more investment.
Sources for the teaching sections
Platform sources support the explanations. Postly data supports the observed counts. Strategic recommendations are editorial judgments.
Report 07 · Monthly findings - October 2026
Cross-platform distribution
Single-platform versus multi-platform source posts with verified monthly deliveries.
October 2026
The findings
Multiple platforms: 7,078 posts, from 1,560 accounts and 7,078 observations. Eligible retained source posts counted once by platforms with verified deliveries in this month; account sets overlap. One platform: 19,960 posts, from 1,415 accounts and 19,960 observations. Eligible retained source posts counted once by platforms with verified deliveries in this month; account sets overlap.
Eligible source posts
| Observed group | posts | Accounts | Observations |
|---|---|---|---|
| Multiple platforms | 7,078 | 1,560 | 7,078 |
| One platform | 19,960 | 1,415 | 19,960 |
At least 30 accounts and 100 observations per displayed group. Account counts overlap. Small groups are withheld; absence from this table does not mean zero usage.
What to do with this result
Plan adaptation, link checks and response handling for every destination. Additional destinations should earn their place through useful outcomes, not delivery count alone.
How to make the comparison useful
Keep the platform, metric definition and observation age consistent. Record production effort and qualified audience outcomes alongside the reported measure. Change one controllable variable at a time and review the result before expanding the tactic.
Measurement limits
This is an observational sample of eligible Postly records, not a randomized experiment or the whole platform. Missing measurements are withheld. Publishing volume is not engagement; lifetime counters are not necessarily activity within this month. Changes can reflect provider corrections and sample composition.
What this means for teams
A calendar measured only in source posts understates the delivery workload. Every additional destination creates adaptation, verification and response tasks even when the creative is reused. The observed multi-platform group is large enough to make a destination checklist useful, while the larger single-platform group shows that cross-posting should not be assumed to be universal.
Recommended actions
Give each campaign a source brief and a destination matrix. For each destination, record the audience question, placement, adapted opening, link, owner and success measure. Reuse the core idea but check the audience action separately. Before adding another platform, estimate the time to prepare, verify and respond there, then compare incremental qualified outcomes with that time cost.
Source and methodology
Verified deliveries are deduplicated by destination and provider identifier. Each public row requires at least 30 accounts and 100 observations. Monthly scans use bounded, indexed reads of retained records. Missing measurements are unavailable, not zero. Settings describe current stored configuration on records with verified monthly publications; they do not establish performance lift. Only eligible reports appear in this edition.
Completed 2026-11-01. Citation: Postly Research, Social Media Publishing Report — October 2026, October 2026 · Monthly edition.
Full methodology