Workflow
- 1Create a template with name, category, language and body content.
- 2Add variables and media header requirements when needed.
- 3Submit the template to Meta for review.
- 4Track Pending, Approved and Rejected states in Postly.
- 5Use only approved templates for scheduled outreach and campaigns.
Inside 24 hours
Free-form replies are allowed when the user recently messaged the business.
New outreach
Business-initiated messages require approved templates.
Bulk campaigns
CSV and Google Sheets sends should use templates and opt-in contacts.
Template status matters
Postly should block or pause sends when a template is pending or rejected, because approval is required for business-initiated delivery.
Language codes are required
Campaign rows should include the language code that matches the approved template.
Template API
Postly can sync and manage templates using the WABA message_templates endpoints.
What Postly keeps lightweight
Connection
Meta Embedded Signup, WABA mapping, phone number sync and secure token storage.
Messaging
Free-form replies, approved templates, scheduling validation and delivery status.
AI replies
Reply generation through Postly AI Studio credits when credits are available.
Exports
Contacts, messages, conversations and campaign results for CRM import.