Approvals & Roles for GBP

Overview

This guide provides a comprehensive workflow to master Approvals & Roles for GBP using Postly’s advanced tools. Whether you’re scheduling posts, optimizing images, or analyzing performance, this playbook empowers local businesses to enhance visibility and drive foot traffic on Google Business Profile.

Postly’s roles, permissions, and approvals keep publishing fast and brand-safe. Draft, review, and schedule with clear ownership.

Use templates to standardize best-performing formats across locations.

Preflight Checklist

• Connect your GBP locations to Postly and verify Manager access.
• Prepare high-quality images (720x720px) and content pillars (e.g., offers, FAQs, events).
• Ensure compliance with Google’s posting policies and brand guidelines.
• Identify your target audience and local search intents (e.g., calls, bookings).
• Review past analytics to pinpoint peak engagement windows.

Step-by-Step Playbook

1. Assign Creator, Reviewer, and Approver roles as needed.
2. Require approval before publish for new teammates or agencies.
3. Use comment threads to resolve edits and store decisions.

Creative & Copy Tips

• Create a baseline checklist (image spec, CTA, voice) for reviewers.
• Track revision reasons to identify recurring issues and fix upstream.
• Time-box approvals to prevent missed windows (e.g., 24h SLA).

Example Template

GBP Post Template for “Approvals & Roles for GBP”

• Image: 720x720px photo showcasing a key benefit (e.g., "20% off lunch specials").
• Copy: Start with a hook (e.g., "Craving a deal?"), add details, and end with a CTA.
• CTA Button: Use "Order online" or "Call now" with UTM tracking for analytics.
• First Comment (Optional): Add relevant hashtags or additional links.

SEO & GEO Checklist

• Use local keywords naturally (e.g., "best coffee in [Neighborhood]").
• Align posts with local events or seasonal trends for relevance.
• Ensure NAP (Name, Address, Phone) consistency across locations.
• Use CTAs that match local intents (e.g., calls for services, bookings for events).

Postly Workflow

Postly streamlines your GBP strategy by connecting locations, saving templates, and scheduling posts with precision. Assign roles for drafting and approval, enable time-zone targeting, and track performance to optimize future content.

Metrics to Watch

• Impressions: Measure visibility on Maps and search results.
• Clicks: Track CTA button clicks (aim for 2–5% CTR).
• Calls: Monitor calls generated from your posts.
• Direction Requests: Gauge intent for foot traffic.
• Engagement Rate: Calculate interactions relative to impressions.

Troubleshooting Common Issues

• Post Rejection: Verify image specs and policy compliance; resubmit with adjustments.
• Low Impressions: Incorporate local keywords and maintain consistent posting.
• Permission Errors: Confirm Manager access and re-authenticate with Google.
• Poor CTR: Test new CTAs or images using A/B variants.

Related Guides

• Google Business Profile Scheduling Basics

  Connect your locations, draft posts, and publish on time with Postly’s GBP scheduler.

• GBP Image Specs & Creative Tips

  Get crisp visuals that meet API requirements and boost local conversions.

• Multi-Location Posting Strategy

  Keep dozens of locations fresh without copy-pasting. Batch, vary, and schedule at scale.

Frequently Asked Questions

Can clients review content?

Yes — invite clients or managers with Reviewer access for sign-off.

Next Steps

Begin by connecting your GBP locations to Postly. Craft your first batch of posts, schedule them for peak engagement times, and review analytics weekly. Refine your strategy based on impressions, clicks, and CTR to fuel sustained local growth.