Table of Contents
Overview
This guide provides a comprehensive workflow to master GBP Analytics Fundamentals using Postly’s advanced tools. Whether you’re scheduling posts, optimizing images, or analyzing performance, this playbook empowers local businesses to enhance visibility and drive foot traffic on Google Business Profile.
Postly’s analytics help you identify high-performing posts, times, and locations so you can scale winners and retire underperformers.
Use labels and filters to compare regions, weeks, and themes.
Preflight Checklist
- Connect your GBP locations to Postly and verify Manager access.
- Prepare high-quality images (720x720px) and content pillars (e.g., offers, FAQs, events).
- Ensure compliance with Google’s posting policies and brand guidelines.
- Identify your target audience and local search intents (e.g., calls, bookings).
- Review past analytics to pinpoint peak engagement windows.
Step-by-Step Playbook
- Open Analytics → filter by location, label, or timeframe.
- Sort by impressions, clicks, and CTR to find top posts.
- View time-of-day and day-of-week patterns; schedule accordingly.
- Export CSV or PDF for sharing with stakeholders.
Creative & Copy Tips
- Look at week-over-week trends rather than one-off spikes.
- Benchmark a standard cadence (e.g., 2 posts/week) and adjust gradually.
- Document learnings in a shared note so the team iterates together.
Example Template
GBP Post Template for “GBP Analytics Fundamentals”
- Image: 720x720px photo showcasing a key benefit (e.g., "20% off lunch specials").
- Copy: Start with a hook (e.g., "Craving a deal?"), add details, and end with a CTA.
- CTA Button: Use "Order online" or "Call now" with UTM tracking for analytics.
- First Comment (Optional): Add relevant hashtags or additional links.
SEO & GEO Checklist
- Use local keywords naturally (e.g., "best coffee in [Neighborhood]").
- Align posts with local events or seasonal trends for relevance.
- Ensure NAP (Name, Address, Phone) consistency across locations.
- Use CTAs that match local intents (e.g., calls for services, bookings for events).
Postly Workflow
Postly streamlines your GBP strategy by connecting locations, saving templates, and scheduling posts with precision. Assign roles for drafting and approval, enable time-zone targeting, and track performance to optimize future content.
Metrics to Watch
- Impressions: Measure visibility on Maps and search results.
- Clicks: Track CTA button clicks (aim for 2–5% CTR).
- Calls: Monitor calls generated from your posts.
- Direction Requests: Gauge intent for foot traffic.
- Engagement Rate: Calculate interactions relative to impressions.
Troubleshooting Common Issues
- Post Rejection: Verify image specs and policy compliance; resubmit with adjustments.
- Low Impressions: Incorporate local keywords and maintain consistent posting.
- Permission Errors: Confirm Manager access and re-authenticate with Google.
- Poor CTR: Test new CTAs or images using A/B variants.
Frequently Asked Questions
- Can I export reports?
- Yes — export CSV for analysis or PDF for stakeholders in a few clicks.
Next Steps
Begin by connecting your GBP locations to Postly. Craft your first batch of posts, schedule them for peak engagement times, and review analytics weekly. Refine your strategy based on impressions, clicks, and CTR to fuel sustained local growth.