Table of Contents
Overview
This guide provides a comprehensive workflow to master GBP Image Specs & Creative Tips using Postly’s advanced tools. Whether you’re scheduling posts, optimizing images, or analyzing performance, this playbook empowers local businesses to enhance visibility and drive foot traffic on Google Business Profile.
GBP currently supports single-image posts via API. Image clarity, contrast, and legible text are crucial on small mobile viewports.
Follow these technical and creative guidelines to prevent rejection and improve results.
Preflight Checklist
- Connect your GBP locations to Postly and verify Manager access.
- Prepare high-quality images (720x720px) and content pillars (e.g., offers, FAQs, events).
- Ensure compliance with Google’s posting policies and brand guidelines.
- Identify your target audience and local search intents (e.g., calls, bookings).
- Review past analytics to pinpoint peak engagement windows.
Step-by-Step Playbook
- Recommended canvas: 720×720px square; keep file size 10KB–5MB.
- Use high contrast and clear subject matter; limit text to 20–25% area.
- Test thumbnails on mobile; ensure core message is readable at a glance.
- Keep brand marks subtle and consistent with your guidelines.
Creative & Copy Tips
- Use lifestyle images that imply outcome (e.g., fresh meal, clean lobby).
- Avoid dense price tables—link to details via CTA buttons where supported.
- Keep color palette aligned with your brand kit.
- Create a reusable set of 10–15 on-brand background frames.
Example Template
GBP Post Template for “GBP Image Specs & Creative Tips”
- Image: 720x720px photo showcasing a key benefit (e.g., "20% off lunch specials").
- Copy: Start with a hook (e.g., "Craving a deal?"), add details, and end with a CTA.
- CTA Button: Use "Order online" or "Call now" with UTM tracking for analytics.
- First Comment (Optional): Add relevant hashtags or additional links.
SEO & GEO Checklist
- Use local keywords naturally (e.g., "best coffee in [Neighborhood]").
- Align posts with local events or seasonal trends for relevance.
- Ensure NAP (Name, Address, Phone) consistency across locations.
- Use CTAs that match local intents (e.g., calls for services, bookings for events).
Postly Workflow
Postly streamlines your GBP strategy by connecting locations, saving templates, and scheduling posts with precision. Assign roles for drafting and approval, enable time-zone targeting, and track performance to optimize future content.
Metrics to Watch
- Impressions: Measure visibility on Maps and search results.
- Clicks: Track CTA button clicks (aim for 2–5% CTR).
- Calls: Monitor calls generated from your posts.
- Direction Requests: Gauge intent for foot traffic.
- Engagement Rate: Calculate interactions relative to impressions.
Troubleshooting Common Issues
- Post Rejection: Verify image specs and policy compliance; resubmit with adjustments.
- Low Impressions: Incorporate local keywords and maintain consistent posting.
- Permission Errors: Confirm Manager access and re-authenticate with Google.
- Poor CTR: Test new CTAs or images using A/B variants.
Frequently Asked Questions
- Do you compress images?
- Postly optimizes uploads while preserving quality. If you need manual control, prep assets before upload.
Next Steps
Begin by connecting your GBP locations to Postly. Craft your first batch of posts, schedule them for peak engagement times, and review analytics weekly. Refine your strategy based on impressions, clicks, and CTR to fuel sustained local growth.