Google Business Profile Scheduling Basics

Overview

This guide provides a comprehensive workflow to master Google Business Profile Scheduling Basics using Postly’s advanced tools. Whether you’re scheduling posts, optimizing images, or analyzing performance, this playbook empowers local businesses to enhance visibility and drive foot traffic on Google Business Profile.

Google Business Profile (GBP) posts help you appear fresher in local search and on Maps. With Postly, you can draft once, route for approval, and publish on time to one or many locations.

This guide walks you through connecting GBP, preparing your first single-image post, and scheduling it with best-time recommendations.

Preflight Checklist

• Connect your GBP locations to Postly and verify Manager access.
• Prepare high-quality images (720x720px) and content pillars (e.g., offers, FAQs, events).
• Ensure compliance with Google’s posting policies and brand guidelines.
• Identify your target audience and local search intents (e.g., calls, bookings).
• Review past analytics to pinpoint peak engagement windows.

Step-by-Step Playbook

1. From your Postly dashboard, open Integrations → Connect Google and authorize access.
2. Choose the GBP locations you manage and confirm Manager access.
3. Create a new post: upload a single image (recommended 720×720px), write concise copy, and add a CTA button where supported.
4. Pick your location(s), select a publish time, and submit for approval if needed.
5. Track impressions and clicks from the Analytics tab to refine future posts.

Creative & Copy Tips

• Use one clear image with readable text; avoid clutter and heavy overlays.
• Lead with benefits in the first sentence; keep copy scannable.
• Prefer official CTA buttons for links instead of pasting URLs in the body.
• Batch a month of content and schedule at once to stay consistent.
• Align posts with seasonal demand (holidays, local events, promos).

Example Template

GBP Post Template for “Google Business Profile Scheduling Basics”

• Image: 720x720px photo showcasing a key benefit (e.g., "20% off lunch specials").
• Copy: Start with a hook (e.g., "Craving a deal?"), add details, and end with a CTA.
• CTA Button: Use "Order online" or "Call now" with UTM tracking for analytics.
• First Comment (Optional): Add relevant hashtags or additional links.

SEO & GEO Checklist

• Use local keywords naturally (e.g., "best coffee in [Neighborhood]").
• Align posts with local events or seasonal trends for relevance.
• Ensure NAP (Name, Address, Phone) consistency across locations.
• Use CTAs that match local intents (e.g., calls for services, bookings for events).

Postly Workflow

Postly streamlines your GBP strategy by connecting locations, saving templates, and scheduling posts with precision. Assign roles for drafting and approval, enable time-zone targeting, and track performance to optimize future content.

Metrics to Watch

• Impressions: Measure visibility on Maps and search results.
• Clicks: Track CTA button clicks (aim for 2–5% CTR).
• Calls: Monitor calls generated from your posts.
• Direction Requests: Gauge intent for foot traffic.
• Engagement Rate: Calculate interactions relative to impressions.

Troubleshooting Common Issues

• Post Rejection: Verify image specs and policy compliance; resubmit with adjustments.
• Low Impressions: Incorporate local keywords and maintain consistent posting.
• Permission Errors: Confirm Manager access and re-authenticate with Google.
• Poor CTR: Test new CTAs or images using A/B variants.

Related Guides

• Multi-Location Posting Strategy

  Keep dozens of locations fresh without copy-pasting. Batch, vary, and schedule at scale.

• CTA Buttons & Link Strategy

  Drive actions (calls, bookings, menus) with the right CTA for your post type.

• GBP Image Specs & Creative Tips

  Get crisp visuals that meet API requirements and boost local conversions.

Frequently Asked Questions

Do you support video posts?

At this time, GBP’s API supports single-image posts here. We’ll add video if/when API access becomes available.

Can I edit a scheduled post?

Yes. You can edit copy, image, and timing until it’s published. Changes propagate to the shared calendar for the whole team.

Is there a best time to post?

Check Analytics for peak engagement windows per location; schedule future posts to those time blocks.

Next Steps

Begin by connecting your GBP locations to Postly. Craft your first batch of posts, schedule them for peak engagement times, and review analytics weekly. Refine your strategy based on impressions, clicks, and CTR to fuel sustained local growth.