Table of Contents
Overview
This guide provides a comprehensive workflow to master Multi-Location Posting Strategy using Postly’s advanced tools. Whether you’re scheduling posts, optimizing images, or analyzing performance, this playbook empowers local businesses to enhance visibility and drive foot traffic on Google Business Profile.
If you manage many locations, consistency drives results. Postly’s calendar lets you duplicate a base post and lightly localize details (area names, hours, phone) before scheduling.
This keeps brand voice consistent while adapting to each micro-market.
Preflight Checklist
- Connect your GBP locations to Postly and verify Manager access.
- Prepare high-quality images (720x720px) and content pillars (e.g., offers, FAQs, events).
- Ensure compliance with Google’s posting policies and brand guidelines.
- Identify your target audience and local search intents (e.g., calls, bookings).
- Review past analytics to pinpoint peak engagement windows.
Step-by-Step Playbook
- Draft a master post with brand-safe copy, approved image, and CTA.
- Duplicate to selected locations and personalize: neighborhood name, phone, service focus.
- Stagger timing so posts don’t publish all at once across a region.
- Use labels in Postly (e.g., ‘North’, ‘Downtown’) to filter and bulk-review.
- Compare analytics per label to see which regions respond best.
Creative & Copy Tips
- Rotate 3-5 evergreen templates for efficiency.
- Localize at least one element per post to improve relevance.
- Schedule in waves to reduce moderation spikes.
- Document voice/tone and compliance rules in your brand kit.
- Run a monthly audit: prune low performers, double down on winners.
Example Template
GBP Post Template for “Multi-Location Posting Strategy”
- Image: 720x720px photo showcasing a key benefit (e.g., "20% off lunch specials").
- Copy: Start with a hook (e.g., "Craving a deal?"), add details, and end with a CTA.
- CTA Button: Use "Order online" or "Call now" with UTM tracking for analytics.
- First Comment (Optional): Add relevant hashtags or additional links.
SEO & GEO Checklist
- Use local keywords naturally (e.g., "best coffee in [Neighborhood]").
- Align posts with local events or seasonal trends for relevance.
- Ensure NAP (Name, Address, Phone) consistency across locations.
- Use CTAs that match local intents (e.g., calls for services, bookings for events).
Postly Workflow
Postly streamlines your GBP strategy by connecting locations, saving templates, and scheduling posts with precision. Assign roles for drafting and approval, enable time-zone targeting, and track performance to optimize future content.
Metrics to Watch
- Impressions: Measure visibility on Maps and search results.
- Clicks: Track CTA button clicks (aim for 2–5% CTR).
- Calls: Monitor calls generated from your posts.
- Direction Requests: Gauge intent for foot traffic.
- Engagement Rate: Calculate interactions relative to impressions.
Troubleshooting Common Issues
- Post Rejection: Verify image specs and policy compliance; resubmit with adjustments.
- Low Impressions: Incorporate local keywords and maintain consistent posting.
- Permission Errors: Confirm Manager access and re-authenticate with Google.
- Poor CTR: Test new CTAs or images using A/B variants.
Frequently Asked Questions
- Can I post to all locations at once?
- Yes. Select multiple locations from the composer. We still recommend staggering to look organic across Maps.
- How do I keep brand consistency?
- Use templates and approvals. Postly roles/permissions ensure final sign-off before publishing.
Next Steps
Begin by connecting your GBP locations to Postly. Craft your first batch of posts, schedule them for peak engagement times, and review analytics weekly. Refine your strategy based on impressions, clicks, and CTR to fuel sustained local growth.