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12 minProduct Launch Playbook
A 3-week cross-channel plan to announce, educate, and convert. Uses Reels/Shorts, LinkedIn Articles, and email → social derivatives.
ProLaunchAwareness → Trials
Updated Oct 2, 2025
Open playbook PlaybooksOutcome-DrivenBuilt for Postly
Postly Playbooks — Proven plans for repeatable wins
Each playbook defines a clear purpose, deliverables, timeline, and measurement. Pair them with Templates and Guides to execute faster.
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10 minWeekly Content Engine
A repeatable cadence for teams: 1 pillar, 3 cuts, 5 derivatives across IG/FB/TikTok/YouTube/LinkedIn/X.
IntermediateEvergreenConsistency
Updated Oct 2, 2025
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8 minEvent Countdown
Two-week pre-event drumbeat + day-of live coverage + post-event recap. Great for webinars and launches.
BeginnerEventRegistrations
Updated Oct 2, 2025
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8 minUGC Amplification
Collect, clear, and republish user-generated proofs. Safe re-use patterns, crediting, and conversion CTAs.
IntermediateEvergreenSocial Proof
Updated Oct 2, 2025
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7 minNewsletter → Social
Turn each newsletter into carousels, threads, Reels/Shorts, and link posts. Tight thumbnails and hooks.
BeginnerEvergreenContent Leverage
Updated Oct 2, 2025
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11 minCrisis Communication
Single source of truth, acknowledgment posts, and scheduled updates. Triage FAQ and stakeholder mapping.
ProIncidentTrust & Clarity
Updated Oct 2, 2025
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12 minB2B Demand Gen
Problem-first narrative via LinkedIn Articles & Documents + YouTube explainers + X threads for POV.
ProB2BQualified Pipeline
Updated Oct 2, 2025
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9 minE-commerce Drop
Drop calendar with teaser → reveal → launch → UGC repost. Emphasizes IG Reels/Stories, TikTok hooks, Pinterest.
IntermediateRetailSales
Updated Oct 2, 2025
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7 minLocal Store Promo
Geo-aware posts via Google Business Profile + FB/IG. Offers, events, and store hour updates.
BeginnerLocalFoot Traffic
Updated Oct 2, 2025
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8 minHiring Campaign
Employer brand story with team spotlights, role explainers, and culture posts. CTA to careers site.
IntermediatePeopleApplicants
Updated Oct 2, 2025
Open playbook Suggested Paths
Launch Sprint
Stack launch + UGC to accelerate trust.
Always-On Growth
Publish consistently, then compound via longform.
Retail & Local
Local offers + hiring to build community ties.